The Blogging Concentrated team are coming to New Zealand in May from 1st to 9th 2015. Creative Agency Secrets are their hosts and we are running one-day training events in Auckland, Wellington, Nelson and Christchurch for you to learn about how to make your business website effective as a marketing and sales tool. Ahead of the […]
Yes I’m asking you if you drive business success from your website? Is someone in charge of making your firm’s website successful? Making the websitedeliver business goals? It doesn’t matter if you’re self-employed or work for a giant corporation, if you have a website we will teach you how to drive proactive success with Blogging […]
Huge thanks to Amaka Gessler for inviting me to the Entrepreneur Networking with a Twist Meetup last night. I promised to share my slides and have also pulled together a listof all the other material I shared. Here’s Amaka’s notes from the talk. Rebecca Caroe Speech Slides As promised, here are my slides and links […]
Occasionally I receive the PERFECT message – well-written, timely and full of lessons to copy and adapt. Copyblogger Media is running an event and…. well you work out why you think they needed to write this message. Use the same paragraph topics if you need to use a similar tactic to fill your event with […]
We’ve been researching sliders on website home pages for a client. His designer has come up with two website layouts and one includes a slider. My instincts say “don’t do it” but I need justification. My search shows up four great articles – note most of them recommend alternatives and all of them say that […]
I am working with a newly freelance graphic designer and am introducing her to possible clients. This is the email she sent to follow up on one introduction and I just had to edit the text. An introduction is the MOST favourable way of getting a new business face to face meeting. These folks won’t […]
Here in New Zealand giving a personal referral introduction for new clients is common. And recently I asked for help with some financial advice. I was given three names. Then I hit a wall. None of the firms had the personal contact details of their team on the website. Two people had Linked In profiles […]
I listened to the FIR podcast #790 and found that Cluetrain has been updated! New Clues published in January and numbers 52-67 apply to our marketing communications world in particular. [see below] Oh, and also pay attention to number 100 You want to know what to buy? The business that makes an object of desire is now […]
It’s difficult – I know what I want from you when I send a cold email, but it is very hard to get you to respond. Here’s a great tip – don’t ask for what you want. Yes, seriously, don’t. I know this sounds counter-intuitive, but trust me, I’m going to show you an insider’s […]