Entries by Rebecca Caroe

Interview with TrustRadius founder, Vinay Bhagat

Vinay Bhagat, TrustRadius Image via CrunchBase We were lucky to find out about TrustRadius the enterprise software comparison site founded by Vinay Bhagat Image via CrunchBase through a search we were doing for clients.  As a result, we got in touch with them and secured an interview. Why did you start TrustRadius? We’re trying to […]

3 ways to improve proposal writing next steps

We advised a client today about how to make 3 improvements to their proposal ending texts.  Writing a descriptive of your service or product and pricing it is only part of the new business development process.  It is essential that it leads to a next step to keep the discussion going and lead towards a […]

GoHachi introduces you to new biz dev prospects

Getting in front of the people you want to sell to is difficult. Hell, we even wrote a how to manual about ways to research and find contact details of people online. GoHachi threatens to make this history with its network-of-networks approach to business referrals and introductory sales. I was an early beta tester and […]

Writing a cold email introduction

Copywriting for new business development involves meeting and starting conversations with new people all the time. Sometimes, you have to write to someone you don’t already know and this is called “a cold” email. I just received this one – and I think it’s quite good. Hi Rebecca,   I bet you’re inundated with emails […]

Warm email introduction – copy this campaign

Ever got an introduction to a new business prospect and wondered why they didn’t reply to your email enquiry? Let us show you how to guarantee they read your message Scenario:  Rebecca (that’s me) introduces you to Jonathan Lewis.  Hey, you should meet Jonathan, I’m sure you guys could work together. What happens next is […]

New business development copywriting: Stalled prospects

September is the time business gets down to work after the summer break.  Blair Enns at the Win Without Pitching team say this is the perfect time to clean out your list of prospects and new business opportunities. Find out which ones are going to buy and which aren’t worth your time chasing further.  Blair […]

Failure of the creative agency business model

Reading a great post about the lack of scalability in the creative agency business model is a great reinforcement for me and validation of the business that we run here at Creative Agency Secrets. Years ago I realised three things No agency staff are trained on how to do biz dev A process must underpin […]