A prospect has asked us a question: What should be the best approach to winning customers in this new role of a business director? My answer is short Find out what methods worked best in the recent past. Appraise the past 2 years of new business wins (if B2B) or past 4 months (if B2C) and […]
Copyblogger published a great infographic and detailed survey on what people thought native advertising is all about. And we did our own mini version for respondents in New Zealand. Whether you fall into the “I know it” or the “I know nothing” group, we would love to get you along to contribute to the debate […]
A Question we answered on Clarity.fm. We recently launched content creation services. (Article creation, infographic design, etc) We have 3 funded startups that we currently work with. Acquired through my network. How can I get more, what would be the best way to do this? Have a solid new business development process and an […]
Many businesses use direct email and purchased mailing lists for new business development. It’s a tried and tested technique. But it only works when you have a VERY compelling and well-written message. Here’s an example we received Would you like to have just one invoice to pay every month for all of you property maintenance? […]
Whether you are a young entrepreneur looking to venture out into the world of small business, or you are a high level marketing firm, you need to fully comprehend the ins and outs of basic marketing and law. It’s important to know what will get you (or your clients) in hot water, or even worse, put […]
Jenene has an enviable track record as an internet entrepreneur. What made you pick the internet The first part was to be young enough – when I first went into this space I was a teen, it was a natural part of where things were going. For years I’ve used the descriptor if you’re on the […]
We got this question from an SEO agency who works on a client and thought that our answer might be useful to others. These services are mass email sending programs – each has different features and applications. Creative Agency Secrets uses FeedBlitz….. Firstly because they did RSS to email first before others offered the service. […]
Vinay Bhagat, TrustRadius Image via CrunchBase We were lucky to find out about TrustRadius the enterprise software comparison site founded by Vinay Bhagat Image via CrunchBase through a search we were doing for clients. As a result, we got in touch with them and secured an interview. Why did you start TrustRadius? We’re trying to […]
We advised a client today about how to make 3 improvements to their proposal ending texts. Writing a descriptive of your service or product and pricing it is only part of the new business development process. It is essential that it leads to a next step to keep the discussion going and lead towards a […]