Affiliate marketing is a technique that businesses can use to boost their revenue by advertising for another company. This relationship is dependent on three participants; the publisher, the advertiser and the consumer and each plays an integral role in the process.
The publisher is the one who refers the consumer to the advertiser’s website and in turn receives a kickback from the new viewership. The publisher usually works on commission which varies according to the amount of new clicks and views that they pull in, which can be tracked by unique links.
To harness this technique to its full advantage advertisers must incentivise the publisher to produce
Affiliate publisher relationship
a high quality and interesting way to point new users to their site. This doesn’t have to be expensive but if you’re lacking a research department you’ll find yourself paying more than you should.
Using an affiliate link within copy should not be overly noticeable or stand out too much or this will defeat the purpose of the exercise. Whether you’re an advertiser or publisher it’s important to know how to add a link without it sticking out like a sore thumb. Try to find a publisher who knows how to do this well by creating engaging copy with links that supplement, rather than detract, from the text.
Sites that are successful at this are these Amazon affiliate sites that make a lot of revenue through different strategies. Get a free report of 37 strategies for Affiliate Marketing from R.O.EYE.
Deciding how long you would like your advertisement to run for is a key part of the process as it will allow you to determine how much you would like to spend. You can change a number of different factors or even test the waters before you pay up, depending on which affiliate program you use. Sites like paypal-bingo.org keep their links up on different affiliate sites long term as they can be slotted seamlessly into a number of different articles. These articles will usually pop up on Google, even if they’re not brand new, which offers a steady stream of new readers to the site.
Working with a site that compliments your business will make the whole process much easier as they won’t be trying to disguise your brand in an awkward way. It also helps if they’re in some way knowledgeable about the subject area as they will be able to create more targeted, high quality content without a lot of research. If they can make their copy timeless and always up to date then the views will keep rolling in even after the initial buzz after publishing. Informative articles are evergreen so make sure that your publisher is working hard to create content that will continue to bring in readers no matter how long it has been since originally publishing.
Above all track your clicks so you can see which publisher is doing the most for you. You can even use a link shrinker like tiny.cc and give each publisher a unique address to publish, then you can manage these simply and easily.
When you know you need social media skills and don’t want to hire an agency to do it for you – the best solution is to get trained.
The excellent Wanita Zoghby-Fourie is hosting Social Media Conference on 18th September in Auckland.
Her talents have persuaded BOTH Facebook and Google to share the platform to enable you to learn faster. (Believe me, these guys normally don’t ‘play together’, this is a huge achievement.)
Who should attend
Predominantly for solopreneurs, small and medium business owners, and people working on social media roles either within corporates or externally. Although the conference is aimed towards small to medium business, we believe that the same rules apply across all businesses. Everything online is scalable depending on size.
This conference is for you if you are wanting to use social media and online marketing to maximise your business online.
Get a discount – just for you
Creative Agency Secrets clients can get a special discount of $200 use the coupon code SMCONNZ15
Our Speakers are
Annah Stretton, known for growing her small business into a fashion franchise,
Evan Hick from Facebook and Simon Laird from Google – the two giants in Social Media who have the latest information,
Natalie Cutler Welsh who is a social media and networking guru from Gotogirl and has come back from the San Diego Social Media Conference with fresh perspectives to share,
Troy Rawhiti-Forbes from Spark who is the online communities specialist.
Cassie Roma who hails from San Diego and has helped small business owners with social media and now works for Air New Zealand as their Social Media Manager and
Leon Jay who is the founder of Fusion HQ, was the Director of Marketing for Mark Joyner, featured on the Internet Marketing Magazine (a space only reserved for those who have generated more than seven figures online), and has grown his small business into a million dollar enterprise.
Sign up today – you won’t be disappointed!
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https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2015-09-03 15:26:052015-09-04 14:02:03Fast-track your social media skills
We work day to day with clients on email campaigns, personalised cold emails, event invitation blasts and much more. Over the years we’ve become accustom to building effective email headlines that get emails read and replied to, and we’ve noticed that without that experience entire campaigns can be rendered useless. So if you lack experience building effective email headlines that get your campaigns read and replied to then you’ve come to the right place!
The Creative Agency Secrets short guide to email headlines
Email headlines are a lot like blog headlines. We’ve boiled it down to a few select simple rules:
Short and simple.
Getting to the point quicker with fewer words helps grab attention and keeps it. Shorter headlines are also usually more exciting which entices further reading.
Promise what the full message contains
If readers believe the title is misleading to the content, they’re more likely to discard your email after reading it! It’s all about trust, people.
This also comes along with cohesion and comprehension because if you’re conveying two things at once the reader is less likely to understand what you want them to do and why.
Relevant to the target audience.
This tends to be a given because again, the headline of the email should reflect on the content and your content should be getting sent to the right target audience. But too many times we see email headlines that reflect a part of the content which isn’t interesting or relevant to the target audience. Make sure the your next email headline brings out the part of the content most likely to interest your intended readers.
Make readers curious.
Don’t give them everything, leave them wanting! This should be simple with our first rule of headlines being short but sometimes a “90% of x does y” type of headline isn’t as effective as “So how many of xes do ys, you think? Here’s your answer:”
You may be a cut above the rest now that you know these 4 simple rules, but we’re not done yet. We want to arm you with the best practices, so here’s some fantastic email headline examples (we found many of these on CopyBlogger! They’re a brilliant content marketing resource):
Creative Agency Secrets were honoured to meet Cecilia Robinson the dynamic and fast-talking founder of MyFoodBag. We met in their delightful offices (fit out by Adam Mercer, Architect).
Amazing balustrade of a tree branch
Spaceworks does My Food Bag offices
In an e service – the ability to scale is the most important thing – service based businesses are really hard to scale.
Building that in for My Food Bag is an ecommerce business was key.
The first idea – my concept was in 2010 but we weren’t exploring it at that stage.I had been at home just before I had my baby and I was really sick of it doing cooking, cleaning – I wrote a business plan 40 minutes later clicked save.
What marketing are you doing now?
Growing brand awareness.We aligned Nadia’s brand with us – it was about concept education – teach in the market around what the service is – people may not like to be told what and how to eat. We did that through social, PR and the TV and that continues.
Re-engagement – we call it on-boarding process – we employed a CMO from Taste Australia – these customers usually stop buying because it doesn’t suit their family lifestyle – we have high retention and low churn – it’s a priority to maintain them.
Measured churn since we started – we are world class in terms of retention – and we benchmark against other key suppliers.
It grows month on month – there are customers who have bought 104 weeks worth with us.
We have focused more on acquisition – life-stages are key.If they go acrossa certain point in our delivery service we know they’ll stay with us.
The recipe folder is a key piece of collateral and it becomes a collection, it’s all about the experience.We do programmes of freebies or recipes for Mother’s and Father’s Day and Christmas.
Surprises are frequent in your bag – chocolates, children’s yoghurts – Easter will be hot cross buns and a recipe.
We’ve done big giveaways tooe.g. trip to Vanuatu.
Partnerships are possible but with 15,000 subscribers – it becomes a big task to get enough free product often we have to sponsor it ourselves or bigger suppliers give it away free.We never give small samples – it has to have tangible value. Paneton gave us croissants for Christmas morning – it has to be sharable… small giveaways wont’ work.
Experience – every single product we’ve done has been an experiment.$50m run rate business – the CFO is protective of our revenue streams.We are about to launch childrens lunch boxes but you never know if it will work.General we’ve done well.
We have given away books and trips.Social media is a really big avenue for us to talk to customers and they talk back.Issues are always responded to and we often get told our customer service is good.
We do it all in house, it’s all personal contact.
Bring values – all staff members have 50% discount scheme for all our products.They have to eatusing our products if you don’t know and love it you can’t sell it. It is part of their lifestyle – that is part of the way we are.The guys cook us lunch every day and today we are doing cake tasting.We are doing a 2nd year birthday party too soon.We have to taste 10 different cakes….[no sympathy from me].
Anton is our test chef – we do 14 recipes a week – one recipe takes 10 hours from testing to photography and it is 140 man hours a week.
We run “just on time” – we do recipe planning some time out.On a Tuesday we may have to make a last minute change if there isn’t broccoli because it isn’t there in the shops. It switches from rocket to spinach.
We educate customers so that if we make changes they have to just live with it – we advise changesby email because once the recipe cards are printed, we can’t re-print in time.
Utter delight – our customer feedback is amazing.
I’m in chemotherapy and its a life saver.
We get a lot of heartfelt replies and you’ve saved my marriage because I can cook.
Key for us to focus on our growth to build a really good brand with Nadia it has been a fantastic journey.
What next?
We are building a mobile recipe site and want to integrate Nadia’s site into the my food bag site.
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https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2015-08-06 09:45:272015-08-05 16:48:00Interview: Cecilia Robinson from My Food Bag
Hiring a business coach is not at the top of most company owner’s to do list, but it really should be. This is because the right business coach can make a world of difference to you and your business. A good coach will help you in all sorts of ways. Below I cover just a few of them.
Get you moving
It is human nature to get comfortable and slow down. We have all done it – set up a business, worked like crazy getting it off the ground, and then taken our foot off the pedal. Running a business is hard, so it is all too easy to lose focus and drive.
A good business coach will get you fired up again. They will get you following a plan and monitoring progress, and keep you moving forwards.
Challenge you
There are only so many hours in the day, so once we find something that works and earns us money there is a tendency to stick with that process and just carry on doing it. This can work fine for several years or decades even, but inevitably, things change.
What worked ten years ago is not likely to be as effective today. The market moves on and consumers want something different. If you do not move with the times and search out new opportunities, you will inevitably begin to lose market share.
A good coach challenges you. They help you to recognise that you have gaps in your skill set or that your skills need to be updated. Being challenged is always a good thing. It makes you think and motivates you to take action that you would have not otherwise taken.
Provide support and encouragement
We all need support, and we all need encouragement. A good executive coach will provide both.
They will help you to have a balanced view of your abilities and achievements. Providing you with the support that you need when you feel you are getting nowhere fast. An effective coach will encourage and motivate you to work through tough times and achieve your goals.
Marketing
Regardless of the type of business you run marketing is crucial. It is the only way to grow your business and take it to the next level.
There are several ways to learn how to market yourself, and one of the most effective ways is to do so with the help of an executive coach. The right business coach can help you on many levels including helping you to market yourself and your business more effectively.
Finding a good coach
Whether you need executive coaching in New York, Adelaide or Birmingham you can benefit more from the business relationship by looking for someone that has experience. A coach that is on the same wavelength as you, and has helped other businesses, can help you to progress faster in your career and build your business.
When hiring a business coach take the time to check out their credentials and their previous work. If they have a good track record interview them. This is the surest way to know whether you will get on with each other and form a strong and lasting business relationship.
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https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2015-08-06 09:00:482015-08-11 08:47:39Six Good Reasons to Hire a Business Coach
This month we’re working on two clients both with membership businesses. They need strong copywriting on both their home page and the landing / squeeze page where the pitch for members is made.
We got out and tried to find some good examples of membership sites where a really compelling landing page lays out the offer and the benefits.
It was surprisingly hard.
I had hoped that Copyblogger would be good – but despite moving much of their content behind an email registration wall, the old landing page is no longer there – maybe they’re so well known that the benefits are no longer needed.
A subscription service for monthly coaching and education on all aspects of blogging for profit – this page really lays out the details of what a member gets and shows archive material which is also available to each new joiner. The video welcome is a nice touch.
A totally different approach is used by expert business coach, Tom Poland. He uses a letter form to make a strong offer in the headline and a personal offer – with a guarantee.
Both offering education services to modern marketers, these sites have a near-identical page layout and copy style. Interestingly, the DM list of advisory courses look like individual tiles, but they all go to a letter-style long copy landing page from the founder, Ryan Deiss.
Econsultancy landing page copywriting example
Digital Marketer landing page copywriting example
Got any other examples?
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https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2015-07-30 10:23:102019-07-15 12:48:02Good copywriting for membership websites
I have had two requests come in over the last 2 days for an e-book – should I do one and what will it do? Also should we run a meet up each month?
An ebook is a great marketing tool because it can achieve several objectives
Showcase your skill / expertise
Recruit email addresses to a subscription list
Act as a filter for new customers (turn them on or off)
This business sells education to a niche of health and wellness professionals and so encouraging them to buy training to up-skill their business can be encouraged by demonstrating the success others have had in an e book.
It could also cover some of the topics at a high level – while leaving the reader wanting more and so coming back to buy from the business.
Using Meetups for business marketing
Meetups can be a great marketing tool especially if you sell an intangible services. Before starting you must answer these questions
What purpose will it achieve?
How will it push people towards signing up for your courses
If you decide to start a meetup, I’d recommend using meetup.com and it’ll cost you about $10 a month. Think carefully about what name you give it and whether it’s purpose is to support graduates of your training or to act as a recruitment tool for new course signups.
Want more marketing ideas for your business?
Get in touch for a free 20 minute discussion by clicking the link bottom right on this page.
The blue icons opposite are part of our 8-Step New Business Development Methodology.
Click each icon to find more blog articles on the topic – educate yourself in modern marketing
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https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2015-07-16 11:14:222020-01-24 01:44:56Should an educational business use an e book for marketing?
What does your company do as far as embracing diversity within the work place?
Poly Emp Employment & Advisory Service is a supported employment agency that works with young people that have learning and intellectual disabilities. We place young people that want to work into mainstream employment. To do this we actively market to work places.
Did you know that 17% of New Zealand’s population have a disability? These people all shop, work, go on holidays and contribute to their community in some way. Unfortunately these people with a disability encounter huge barriers when it comes to finding employment. Creative agencies will all know that when you understand the impact of disability on customers your clients will reach a wider market as all of these customers have family, friends and colleagues.
Poly Emp Employment & Advisory Service has recently placed a client of ours at Y & R NZ Ltd in Auckland. This young man has a learning disability and visual atrophy. This young man is an admin assistant at the business, he does all sorts of basic tasks for example kitchen duties, simple admin duties, setting up meeting rooms, organising client refreshments and collating financial invoices. This is a job that was created for this young man.
How about giving someone a chance at being a contributing member of society by employing them? Contact me anita.walker@manukau.ac.nz at Poly Emp Employment & Advisory Service let’s have a chat.
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https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2015-06-18 09:44:352015-06-18 09:44:35Let’s look at corporate responsibility….
Rebecca got interviewed on the hugely popular Getting a Grip on Time Podcast with Robyn Pearce last
Getting a Grip Robyn Pearce
week. The discussion focused on how business owners can adapt to work with the Miliennial generation who are coming into the workforce.
Creative Agency Secrets has an intern programme and so Rebecca has had a lot of experience learning about different expectations, working skills and job satisfaction.
Unless you are living in a cocoon, you’ll probably have young people somewhere in your world. You might be a parent, grandparent, an employer or you work with one or more. Or you are a Millennial yourself – born in the last decade of the 20th century.
Do Millennials really see themselves as the ‘entitled’ generation or is their way of approaching work a result of the world they find themselves in? Rebecca Caroe of Creative Agency Secrets believes it’s the latter. For example, did you know that 37% of people under 30 are self-employed, many because they can’t find work or don’t want to do the work on offer? She has a policy of hiring young inexperienced marketing graduates as interns and training them up to begin full-time work (if that’s their choice). She sees this as a form of social entrepreneurship – a form of giving back and/or paying it forward.
Rebecca shares an abundance of practical strategies for young ones preparing for or seeking their first jobs, the employers considering hiring them and even for the institutions who teach them.
You’ll learn:
What do employers need to look for
How to motivate the young ones
How to treat them with fairness
How to work with them in flexible and effective ways
What Millennials can do to prepare for work opportunities
If we can have sufficient flexibility to tap into the initiative and creativity of this generation of digital natives we have a fabulous opportunity to enhance our companies and our lives, let alone support the people who will one day be running our world.
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https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2015-06-05 09:00:062020-01-24 01:44:58Working with the millennial generation
Affiliate marketing tips
/0 Comments/in Marketing /by Rebecca CaroeAffiliate marketing is a technique that businesses can use to boost their revenue by advertising for another company. This relationship is dependent on three participants; the publisher, the advertiser and the consumer and each plays an integral role in the process.
The publisher is the one who refers the consumer to the advertiser’s website and in turn receives a kickback from the new viewership. The publisher usually works on commission which varies according to the amount of new clicks and views that they pull in, which can be tracked by unique links.
To harness this technique to its full advantage advertisers must incentivise the publisher to produce
Affiliate publisher relationship
a high quality and interesting way to point new users to their site. This doesn’t have to be expensive but if you’re lacking a research department you’ll find yourself paying more than you should.
Using an affiliate link within copy should not be overly noticeable or stand out too much or this will defeat the purpose of the exercise. Whether you’re an advertiser or publisher it’s important to know how to add a link without it sticking out like a sore thumb. Try to find a publisher who knows how to do this well by creating engaging copy with links that supplement, rather than detract, from the text.
Sites that are successful at this are these Amazon affiliate sites that make a lot of revenue through different strategies. Get a free report of 37 strategies for Affiliate Marketing from R.O.EYE.
Deciding how long you would like your advertisement to run for is a key part of the process as it will allow you to determine how much you would like to spend. You can change a number of different factors or even test the waters before you pay up, depending on which affiliate program you use. Sites like paypal-bingo.org keep their links up on different affiliate sites long term as they can be slotted seamlessly into a number of different articles. These articles will usually pop up on Google, even if they’re not brand new, which offers a steady stream of new readers to the site.
Working with a site that compliments your business will make the whole process much easier as they won’t be trying to disguise your brand in an awkward way. It also helps if they’re in some way knowledgeable about the subject area as they will be able to create more targeted, high quality content without a lot of research. If they can make their copy timeless and always up to date then the views will keep rolling in even after the initial buzz after publishing. Informative articles are evergreen so make sure that your publisher is working hard to create content that will continue to bring in readers no matter how long it has been since originally publishing.
Above all track your clicks so you can see which publisher is doing the most for you. You can even use a link shrinker like tiny.cc and give each publisher a unique address to publish, then you can manage these simply and easily.
No related posts.
Fast-track your social media skills
/0 Comments/in Social Media /by Rebecca CaroeWhen you know you need social media skills and don’t want to hire an agency to do it for you – the best solution is to get trained.
The excellent Wanita Zoghby-Fourie is hosting Social Media Conference on 18th September in Auckland.
Her talents have persuaded BOTH Facebook and Google to share the platform to enable you to learn faster. (Believe me, these guys normally don’t ‘play together’, this is a huge achievement.)
Who should attend
Predominantly for solopreneurs, small and medium business owners, and people working on social media roles either within corporates or externally. Although the conference is aimed towards small to medium business, we believe that the same rules apply across all businesses. Everything online is scalable depending on size.
This conference is for you if you are wanting to use social media and online marketing to maximise your business online.
Get a discount – just for you
Creative Agency Secrets clients can get a special discount of $200 use the coupon code SMCONNZ15
Our Speakers are
Sign up today – you won’t be disappointed!
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Help with email headlines – a short guide
/0 Comments/in Blogging, Content Marketing, Copywriting, Email, Marketing /by Creative Agency Secrets TeamWe work day to day with clients on email campaigns, personalised cold emails, event invitation blasts and much more. Over the years we’ve become accustom to building effective email headlines that get emails read and replied to, and we’ve noticed that without that experience entire campaigns can be rendered useless. So if you lack experience building effective email headlines that get your campaigns read and replied to then you’ve come to the right place!
The Creative Agency Secrets short guide to email headlines
Email headlines are a lot like blog headlines. We’ve boiled it down to a few select simple rules:
Getting to the point quicker with fewer words helps grab attention and keeps it. Shorter headlines are also usually more exciting which entices further reading.
If readers believe the title is misleading to the content, they’re more likely to discard your email after reading it! It’s all about trust, people.
This also comes along with cohesion and comprehension because if you’re conveying two things at once the reader is less likely to understand what you want them to do and why.
This tends to be a given because again, the headline of the email should reflect on the content and your content should be getting sent to the right target audience. But too many times we see email headlines that reflect a part of the content which isn’t interesting or relevant to the target audience. Make sure the your next email headline brings out the part of the content most likely to interest your intended readers.
Don’t give them everything, leave them wanting! This should be simple with our first rule of headlines being short but sometimes a “90% of x does y” type of headline isn’t as effective as “So how many of xes do ys, you think? Here’s your answer:”
You may be a cut above the rest now that you know these 4 simple rules, but we’re not done yet. We want to arm you with the best practices, so here’s some fantastic email headline examples (we found many of these on CopyBlogger! They’re a brilliant content marketing resource):
Which is your favourite? Let us know how your next campaign goes!
Want to learn more about email marketing, or get an experienced marketer to build campaigns for you?
Contact us! We’re your next big marketing success.
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Interview: Cecilia Robinson from My Food Bag
/0 Comments/in B2C, Digital media, Marketing, Social Media /by Rebecca CaroeCreative Agency Secrets were honoured to meet Cecilia Robinson the dynamic and fast-talking founder of MyFoodBag. We met in their delightful offices (fit out by Adam Mercer, Architect).
Amazing balustrade of a tree branch
Spaceworks does My Food Bag offices
In an e service – the ability to scale is the most important thing – service based businesses are really hard to scale.
Building that in for My Food Bag is an ecommerce business was key.
The first idea – my concept was in 2010 but we weren’t exploring it at that stage. I had been at home just before I had my baby and I was really sick of it doing cooking, cleaning – I wrote a business plan 40 minutes later clicked save.
What marketing are you doing now?
Growing brand awareness. We aligned Nadia’s brand with us – it was about concept education – teach in the market around what the service is – people may not like to be told what and how to eat. We did that through social, PR and the TV and that continues.
Re-engagement – we call it on-boarding process – we employed a CMO from Taste Australia – these customers usually stop buying because it doesn’t suit their family lifestyle – we have high retention and low churn – it’s a priority to maintain them.
Measured churn since we started – we are world class in terms of retention – and we benchmark against other key suppliers.
It grows month on month – there are customers who have bought 104 weeks worth with us.
We have focused more on acquisition – life-stages are key. If they go across a certain point in our delivery service we know they’ll stay with us.
The recipe folder is a key piece of collateral and it becomes a collection, it’s all about the experience. We do programmes of freebies or recipes for Mother’s and Father’s Day and Christmas.
Surprises are frequent in your bag – chocolates, children’s yoghurts – Easter will be hot cross buns and a recipe.
We’ve done big giveaways too e.g. trip to Vanuatu.
Partnerships are possible but with 15,000 subscribers – it becomes a big task to get enough free product often we have to sponsor it ourselves or bigger suppliers give it away free. We never give small samples – it has to have tangible value. Paneton gave us croissants for Christmas morning – it has to be sharable… small giveaways wont’ work.
Experience – every single product we’ve done has been an experiment. $50m run rate business – the CFO is protective of our revenue streams. We are about to launch childrens lunch boxes but you never know if it will work. General we’ve done well.
We have given away books and trips. Social media is a really big avenue for us to talk to customers and they talk back. Issues are always responded to and we often get told our customer service is good.
We do it all in house, it’s all personal contact.
Bring values – all staff members have 50% discount scheme for all our products. They have to eat using our products if you don’t know and love it you can’t sell it. It is part of their lifestyle – that is part of the way we are. The guys cook us lunch every day and today we are doing cake tasting. We are doing a 2nd year birthday party too soon. We have to taste 10 different cakes….[no sympathy from me].
Anton is our test chef – we do 14 recipes a week – one recipe takes 10 hours from testing to photography and it is 140 man hours a week.
We run “just on time” – we do recipe planning some time out. On a Tuesday we may have to make a last minute change if there isn’t broccoli because it isn’t there in the shops. It switches from rocket to spinach.
We educate customers so that if we make changes they have to just live with it – we advise changes by email because once the recipe cards are printed, we can’t re-print in time.
Utter delight – our customer feedback is amazing.
Key for us to focus on our growth to build a really good brand with Nadia it has been a fantastic journey.
What next?
We are building a mobile recipe site and want to integrate Nadia’s site into the my food bag site.
No related posts.
Six Good Reasons to Hire a Business Coach
/0 Comments/in Marketing /by Rebecca CaroeHiring a business coach is not at the top of most company owner’s to do list, but it really should be. This is because the right business coach can make a world of difference to you and your business. A good coach will help you in all sorts of ways. Below I cover just a few of them.
Get you moving
It is human nature to get comfortable and slow down. We have all done it – set up a business, worked like crazy getting it off the ground, and then taken our foot off the pedal. Running a business is hard, so it is all too easy to lose focus and drive.
A good business coach will get you fired up again. They will get you following a plan and monitoring progress, and keep you moving forwards.
Challenge you
There are only so many hours in the day, so once we find something that works and earns us money there is a tendency to stick with that process and just carry on doing it. This can work fine for several years or decades even, but inevitably, things change.
What worked ten years ago is not likely to be as effective today. The market moves on and consumers want something different. If you do not move with the times and search out new opportunities, you will inevitably begin to lose market share.
A good coach challenges you. They help you to recognise that you have gaps in your skill set or that your skills need to be updated. Being challenged is always a good thing. It makes you think and motivates you to take action that you would have not otherwise taken.
Provide support and encouragement
We all need support, and we all need encouragement. A good executive coach will provide both.
They will help you to have a balanced view of your abilities and achievements. Providing you with the support that you need when you feel you are getting nowhere fast. An effective coach will encourage and motivate you to work through tough times and achieve your goals.
Marketing
Regardless of the type of business you run marketing is crucial. It is the only way to grow your business and take it to the next level.
There are several ways to learn how to market yourself, and one of the most effective ways is to do so with the help of an executive coach. The right business coach can help you on many levels including helping you to market yourself and your business more effectively.
Finding a good coach
Whether you need executive coaching in New York, Adelaide or Birmingham you can benefit more from the business relationship by looking for someone that has experience. A coach that is on the same wavelength as you, and has helped other businesses, can help you to progress faster in your career and build your business.
When hiring a business coach take the time to check out their credentials and their previous work. If they have a good track record interview them. This is the surest way to know whether you will get on with each other and form a strong and lasting business relationship.
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Good copywriting for membership websites
/1 Comment/in B2B, Case Studies, Copywriting, Marketing ideas /by Rebecca CaroeThis month we’re working on two clients both with membership businesses. They need strong copywriting on both their home page and the landing / squeeze page where the pitch for members is made.
We got out and tried to find some good examples of membership sites where a really compelling landing page lays out the offer and the benefits.
It was surprisingly hard.
I had hoped that Copyblogger would be good – but despite moving much of their content behind an email registration wall, the old landing page is no longer there – maybe they’re so well known that the benefits are no longer needed.
We did find some….
Blogging Concentrated Prime
A subscription service for monthly coaching and education on all aspects of blogging for profit – this page really lays out the details of what a member gets and shows archive material which is also available to each new joiner. The video welcome is a nice touch.
Blogging Concentrated Prime membership area
Tom Poland’s 8020 Center
A totally different approach is used by expert business coach, Tom Poland. He uses a letter form to make a strong offer in the headline and a personal offer – with a guarantee.
Tom Poland’s 8020 Center offer copywriting
EConsultancy and Digital Marketer
Both offering education services to modern marketers, these sites have a near-identical page layout and copy style. Interestingly, the DM list of advisory courses look like individual tiles, but they all go to a letter-style long copy landing page from the founder, Ryan Deiss.
Econsultancy landing page copywriting example
Digital Marketer landing page copywriting example
Got any other examples?
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Should an educational business use an e book for marketing?
/0 Comments/in Case Studies /by Rebecca CaroeThis business sells education to a niche of health and wellness professionals and so encouraging them to buy training to up-skill their business can be encouraged by demonstrating the success others have had in an e book.
It could also cover some of the topics at a high level – while leaving the reader wanting more and so coming back to buy from the business.
Using Meetups for business marketing
Want more marketing ideas for your business?
The blue icons opposite are part of our 8-Step New Business Development Methodology.
Click each icon to find more blog articles on the topic – educate yourself in modern marketing
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Let’s look at corporate responsibility….
/0 Comments/in Marketing /by Rebecca CaroeWhat does your company do as far as embracing diversity within the work place?
Poly Emp Employment & Advisory Service is a supported employment agency that works with young
people that have learning and intellectual disabilities. We place young people that want to work into mainstream employment. To do this we actively market to work places.
Did you know that 17% of New Zealand’s population have a disability? These people all shop, work, go on holidays and contribute to their community in some way. Unfortunately these people with a disability encounter huge barriers when it comes to finding employment. Creative agencies will all know that when you understand the impact of disability on customers your clients will reach a wider market as all of these customers have family, friends and colleagues.
Poly Emp Employment & Advisory Service has recently placed a client of ours at Y & R NZ Ltd in Auckland. This young man has a learning disability and visual atrophy. This young man is an admin assistant at the business, he does all sorts of basic tasks for example kitchen duties, simple admin duties, setting up meeting rooms, organising client refreshments and collating financial invoices. This is a job that was created for this young man.
How about giving someone a chance at being a contributing member of society by employing them? Contact me anita.walker@manukau.ac.nz at Poly Emp Employment & Advisory Service let’s have a chat.
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Working with the millennial generation
/0 Comments/in Marketing /by Rebecca CaroeRebecca got interviewed on the hugely popular Getting a Grip on Time Podcast with Robyn Pearce last
Getting a Grip Robyn Pearce
week. The discussion focused on how business owners can adapt to work with the Miliennial generation who are coming into the workforce.
Creative Agency Secrets has an intern programme and so Rebecca has had a lot of experience learning about different expectations, working skills and job satisfaction.
Listen to Getting a Grip on Time Do More with Less – a Win-Win way of working with the millennial generation.
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