A client asked us what they could do to thank their clients for their business that was more original than a christmas card. Here’s a summary of our suggestions:
Charity Gifts
Do a charity donation plus a performance. I know the CEO of StarJam a charity empowering young people wiht disabilities through performance and singing. Pay to sponsor their class for a year (it costs $30 per child per month), invite all your clients to a drinks party (mid-winter) and get a performance from the troupe. I’ve experienced these and they are very powerful, plus it’s local and community building.
Better still, make the donation in the name of your client and get StarJam to send a thank you card direct to the client so they know it was given by you but they get the recognition.
Subscription gifting
Choose something that comes once a month so clients remember you throughout the year. The Ma Cherie cafe makes exquisite French macaroons and pastries (I had breakfast there today) and they could send a box gift from you all. Or FarroFoodKits (Auckland only) or SnackPack the Honest Food Co,
Others include Bacon delivery or beauty products, pet gift boxes or shaving products monthly.
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2015-11-12 12:12:052022-12-19 11:57:12Unusual Christmas gifts for business
Nowadays everyone works under time pressure. We all have a long list of things to do and running out of time in the day to do them becomes normal. Exceptional business owners and entrepreneurs are supremely organised. You need to understand how poor work processes affect you and what is possible to achieve with training.
What does it take to complete your task list?
When you know how to prioritise, set up efficient processes and avoid procrastination, you achieve your goals and clear your in-box. So if you’re not getting the business goal results you want, this event is for you.
Marketing Productivity Tips From The Experts
Ticket Includes: Time management training from market leader Robyn Pearce; practical marketing implementation advice from Rebecca Caroe and free ebook “Getting A Grip On Effective Meetings” (value $19); with complimentary breakfast, tea and coffee.
Guarantee: full refund if you’re not satisfied.
What You’ll Learn:
Outlook e-mail tricks to save at least 30 minutes a day.
Diary management and prioritising – methods used by the most successful and efficient people.
How to make best use of your marketing copy.
What, when and how to automate marketing processes.
Practical tips on how to outsource effectively.
Event Timings:
7:45am – Doors open, breakfast served
8:00am – Presentation begins: introductions
8:10am – Inbox management techniques and streamlining workflow
8:30am – Marketing processes so you don’t keep reinventing the wheel
8:50am – Questions and Answers
9:15am – Event ends with friendly business networking
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2015/11/saving-time-event.png490980Creative Agency Secrets Teamhttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgCreative Agency Secrets Team2015-11-10 17:53:092015-11-10 17:53:09Event: Achieve More With Less Time
Return on Investment is incredibly important, and when it comes to soft marketing tools like Facebook and Twitter, it’s easy to think that putting up a link and a bit of text would get your followers from your page to your website and buying. But social media is, and has been, a marketing tool that requires just as much finesse as print, email, and other traditional marketing tools.
So, how can you get better engagement on Facebook and Twitter?
The latter half of this month we worked to promote an international conference held simultaneously in London and Sydney called the Change in the Age of Disruption. The conference was put on by the Change Management Institute, a global non-profit institute. The goal was: increase ticket sales using Twitter, Facebook, and email. Engagement was down and it was time to get them paying attention. Collectively, we came up with a marketing plan for post ideas. People love variety in their content and they love images. Your images should grab their attention enough for them to stop, read your copy (and make it short, because you don’t have a lot of time with them) and hopefully get them to click through to wherever you’re leading them.
For this particular conference, our one-two, one-two needed to have key elements to get followers to play along.
Ask questions to get the audience listening
Offer links to articles that related directly to them
Inform them about the conference, news from and about the speakers
Conference-adjacent information like local restaurants and hotels in the area
Ticket details
After having a bit of a soft start for the first week to make sure we had the right footing, we launched into putting this content up with images we felt could make the audience pause for a moment with us and, hopefully, be more aware of the brand. Once they were aware of the brand and felt connected to it, they would be more likely to want to buy tickets and attend the conference.
Within three weeks time, for Facebook and Twitter, followers increased by 7%
Below you’ll find the Twitter Analytics snapshot from September and October:
Our snapshot for a month-over-month view of Twitter Analytics reflects:
164% increase in tweet quantity
89% in tweet impressions (how many people saw the tweets)
189% increase in profile visits
128% increase in mentions (how many people were using the Twitter handle in their tweets)
94% increase in follower quantity from the followers gained the month before
Overall, the increase in posts and content type really helped to get people interacting, watching and paying attention. For Twitter, using applicable hashtags also helps to get new eyes on your content and this will help contribute to engagement increases in most cases.
Facebook Analytics are a little different and we’ll give a brief overview of just a couple of them. The below graph is a reflection of the increase in visits from September to October.
Visits translates to: someone goes directly to your page. This means whatever content you’re posting and is showing up in their feed (if they’re following you) is engaging enough to get them to come find you. Or, they come in from a Google search or from the social media buttons on your website.
With post reach, you would think that all your followers see your posts, which would be amazing, but in truth only a percentage actually do.
When you’re not boosting your posts, only your followers will see your content. So, when you follower base increases only a little at a time, you don’t see much of an ‘organic’ reach. Organic translates, simply, to the number of people you didn’t have to pay money to Facebook to get to see your content.
And as a quick overview, these were the statistics from Google Analytics for the conference website for September and October. As compared to the month prior, more visitors were returning to the site who had previously visited.
Whereas the sessions, or the length of time a visitor spends on a website, dramatically increased which meant people were finding the content there worth reading and decided to stay a while.
In the length of time spent for the conference, the overall engagement went up significantly!
Without having paid to reach more followers on Facebook or for Twitter ads, you can still see that the time spent creating more posts, using images and graphics, writing short copy and using hashtags with a well-laid plan can really get people paying attention to your brand. And if they’re paying attention to your brand, they very well may end up becoming a loyal, buying customer or advocate for it as well.
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Creative Agency Secrets Teamhttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgCreative Agency Secrets Team2015-11-04 10:00:242015-11-02 15:28:25How to Get Better Engagement on Facebook and Twitter
If you ask Creative Agency Secrets to help improve your website marketing, a good place to
Number 1 business website problem Credit: Wikipedia
start is with a website appraisal. You get a summary document of issues and recommendations for improvements.
So far, so good.
The number 1 problem with business websites
Let me tell you the one thing that over and over trips up our website appraisal – the site is created without having first answered these 3 questions.
Who is it for?
What is it about?
What do you want visitors to do?
If you create a business website without first doing these 3 answers, the results will be haphazard.
Answering them will inform
writing style
keywords
calls to action
menu structure
ancillary marketing (newsletter / brochures / case studies)
blog categories, themes and post-types
I’ve just been asked to appraise a web page called “Why choose us?”.
Believe me, it was desperately hard, because the page did not answer the question in the title.
I am known for being straight-talking and as a result the report was frank – if the client had first done the thinking, then they would have a much clearer website page and I could have added much more value with more detailed recommendations. Without answers I could only guess the answers and the recommendations weren’t as full and complete as I would have liked.
Do your business website a favour today
Go and answer those 3 questions. NOW!
Signed: In grateful thanks – your marketing team
Want more marketing ideas for your business?
Get in touch for a free 20 minute discussion by clicking the link bottom right on this page.
The blue icons opposite are part of our 8-Step New Business Development Methodology.
Click each icon to find more blog articles on the topic – educate yourself in modern marketing
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2015/09/1-problem.png770934Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2015-09-29 13:39:062020-01-24 01:44:56Website appraisal - criteria for success
This is the webinar of the year which we’ve put together for you.
In it, Rebecca explains how to find out if your website is performing using 3 simple free testing tools. You should do these tests now and see if the results match your expectations.
How to run a website (design and functionality)
Top 3 website frustrations business owners have and how to solve them
Top tips to get your website generating leads
3 Free tools to test your own website to see if it’s performing (or not)
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2015-09-28 09:00:362015-09-26 16:33:32Create Demand By Learning How to Make Your Website Perform
5 minute interview I did with Tom Poland that answers these questions
Why business owners need to learn how to ‘drive’ a website
Top 2 frustrations business owners have with their website
Why business websites under-perform
Get your free ebook – Get My Website Working For Me from this link
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2015-09-16 18:50:582020-01-24 02:27:46Get your website working for you
One of the simplest and yet, most effective methods we have found to grow our mailing list at Creative Agency Secrets, has been with the integration of a ‘Lightbox’ or a ‘pop-up’ plugin.
For any business operating with an online presence (let’s face it, if you’re not, you should be!), one of your primary objectives should be to acquire email addresses of potential customers to sell your glorious products and services.
However, relying on customers to navigate your site and opt themselves in is like telling your dog to fetch a ball that it doesn’t know exists. You need to show them the ball and especially why they want to chase it!
Okay, what is a lightbox?
To put it simply, a lightbox is an extension programme on your website that jumps up at your visitors displaying a customised message, usually requesting visitors to supply their email address in exchange for some kind of benefit. These benefits are typically newsletter subscriptions, prize giveaways, eBooks, online courses and other free rewards.
Key factors to building an effective lightbox
Firstly, your lightbox needs to stand out. Web users are exposed to multiple lightboxes on a daily basis. You need to ensure yours captures their attention. Most lightbox software allows customisation of colour schemes and text which aid in making it visually appealing when it appears on your website. Aside from being eye catching, you need a powerful and enticing message that will draw them in as well as outline clearly what they get.
The lightbox should serve a single purpose – sign up here to receive benefit ___. If you make it too complicated, visitors will lose patience and simply close it without completing the signup.
Offer your visitors something that they want. No visitor is going to sign up for your offer if they have no interest in it or cannot see any real value from it.
Set frequency and page display settings to something reasonable that will not drive people away. Your lightbox should be a passive reminder, not an aggressive punch in the face to get visitors to sign up.
Associate it with your email client management software and it will directly import the email addresses it collects into that programme, saving you time and effort.
Once you have your lightbox setup, you simply launch it and leave it to acquire all those precious email addresses on its own. Easy!
An example of a Sumo Lightbox on a client’s website
Some lightboxes work better than others however. Our previous (paid) lightbox on one client’s website appeared cluttered and ‘busy’ on the webpage. After some deliberation we decided we should see what else was available.
We assessed a number of alternatives across a range of features such as mail client integration, level of customisation, price and so forth. Although paid and free versions existed for most options, we discovered the benefits of many of the premium lightbox providers were not substantial enough to justify the purchase.
Our clear favourite at the end of the process was a product called ‘List Builder’ developed by Sumo*. Their simple user interface meant it was pleasant for our visitors to engage with and the customisable colour and text allowed us to align the lightbox with our clients’ brands.
In the first few months, we saw the number of subscribers jump from roughly 20 – 30 per month to over 300! Our mailing lists continue to grow steadily and our lightbox is undoubtedly a key driver in facilitating this.
So what are you waiting for? Convert your web traffic into willing customers immediately, or get in touch if you would like us to help you get there.
*For a full breakdown of the lightboxes we compared, click here.
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Creative Agency Secrets Teamhttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgCreative Agency Secrets Team2015-09-16 12:02:322018-02-02 09:34:52Grow your mailing list fast - with a Lightbox
Affiliate marketing is a technique that businesses can use to boost their revenue by advertising for another company. This relationship is dependent on three participants; the publisher, the advertiser and the consumer and each plays an integral role in the process.
The publisher is the one who refers the consumer to the advertiser’s website and in turn receives a kickback from the new viewership. The publisher usually works on commission which varies according to the amount of new clicks and views that they pull in, which can be tracked by unique links.
To harness this technique to its full advantage advertisers must incentivise the publisher to produce
Affiliate publisher relationship
a high quality and interesting way to point new users to their site. This doesn’t have to be expensive but if you’re lacking a research department you’ll find yourself paying more than you should.
Using an affiliate link within copy should not be overly noticeable or stand out too much or this will defeat the purpose of the exercise. Whether you’re an advertiser or publisher it’s important to know how to add a link without it sticking out like a sore thumb. Try to find a publisher who knows how to do this well by creating engaging copy with links that supplement, rather than detract, from the text.
Sites that are successful at this are these Amazon affiliate sites that make a lot of revenue through different strategies. Get a free report of 37 strategies for Affiliate Marketing from R.O.EYE.
Deciding how long you would like your advertisement to run for is a key part of the process as it will allow you to determine how much you would like to spend. You can change a number of different factors or even test the waters before you pay up, depending on which affiliate program you use. Sites like paypal-bingo.org keep their links up on different affiliate sites long term as they can be slotted seamlessly into a number of different articles. These articles will usually pop up on Google, even if they’re not brand new, which offers a steady stream of new readers to the site.
Working with a site that compliments your business will make the whole process much easier as they won’t be trying to disguise your brand in an awkward way. It also helps if they’re in some way knowledgeable about the subject area as they will be able to create more targeted, high quality content without a lot of research. If they can make their copy timeless and always up to date then the views will keep rolling in even after the initial buzz after publishing. Informative articles are evergreen so make sure that your publisher is working hard to create content that will continue to bring in readers no matter how long it has been since originally publishing.
Above all track your clicks so you can see which publisher is doing the most for you. You can even use a link shrinker like tiny.cc and give each publisher a unique address to publish, then you can manage these simply and easily.
When you know you need social media skills and don’t want to hire an agency to do it for you – the best solution is to get trained.
The excellent Wanita Zoghby-Fourie is hosting Social Media Conference on 18th September in Auckland.
Her talents have persuaded BOTH Facebook and Google to share the platform to enable you to learn faster. (Believe me, these guys normally don’t ‘play together’, this is a huge achievement.)
Who should attend
Predominantly for solopreneurs, small and medium business owners, and people working on social media roles either within corporates or externally. Although the conference is aimed towards small to medium business, we believe that the same rules apply across all businesses. Everything online is scalable depending on size.
This conference is for you if you are wanting to use social media and online marketing to maximise your business online.
Get a discount – just for you
Creative Agency Secrets clients can get a special discount of $200 use the coupon code SMCONNZ15
Our Speakers are
Annah Stretton, known for growing her small business into a fashion franchise,
Evan Hick from Facebook and Simon Laird from Google – the two giants in Social Media who have the latest information,
Natalie Cutler Welsh who is a social media and networking guru from Gotogirl and has come back from the San Diego Social Media Conference with fresh perspectives to share,
Troy Rawhiti-Forbes from Spark who is the online communities specialist.
Cassie Roma who hails from San Diego and has helped small business owners with social media and now works for Air New Zealand as their Social Media Manager and
Leon Jay who is the founder of Fusion HQ, was the Director of Marketing for Mark Joyner, featured on the Internet Marketing Magazine (a space only reserved for those who have generated more than seven figures online), and has grown his small business into a million dollar enterprise.
Sign up today – you won’t be disappointed!
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2015-09-03 15:26:052015-09-04 14:02:03Fast-track your social media skills
Unusual Christmas gifts for business
/1 Comment/in B2B, Marketing ideas /by Rebecca CaroeA client asked us what they could do to thank their clients for their business that was more original than a christmas card. Here’s a summary of our suggestions:
Charity Gifts
Subscription gifting
Others include Bacon delivery or beauty products, pet gift boxes or shaving products monthly.
Cafe Direct the ethical coffee and tea business offers “Handpicked” a monthly selection club.
Helpful lightbox advising shipping information
No related posts.
Event: Achieve More With Less Time
/0 Comments/in Marketing /by Creative Agency Secrets TeamNowadays everyone works under time pressure. We all have a long list of things to do and running out of time in the day to do them becomes normal. Exceptional business owners and entrepreneurs are supremely organised. You need to understand how poor work processes affect you and what is possible to achieve with training.
What does it take to complete your task list?
When you know how to prioritise, set up efficient processes and avoid procrastination, you achieve your goals and clear your in-box. So if you’re not getting the business goal results you want, this event is for you.
Marketing Productivity Tips From The Experts
Ticket Includes: Time management training from market leader Robyn Pearce; practical marketing implementation advice from Rebecca Caroe and free ebook “Getting A Grip On Effective Meetings” (value $19); with complimentary breakfast, tea and coffee.
Guarantee: full refund if you’re not satisfied.
What You’ll Learn:
Event Timings:
No related posts.
How to Get Better Engagement on Facebook and Twitter
/0 Comments/in Case Studies /by Creative Agency Secrets TeamReturn on Investment is incredibly important, and when it comes to soft marketing tools like Facebook and Twitter, it’s easy to think that putting up a link and a bit of text would get your followers from your page to your website and buying. But social media is, and has been, a marketing tool that requires just as much finesse as print, email, and other traditional marketing tools.
So, how can you get better engagement on Facebook and Twitter?
The latter half of this month we worked to promote an international conference held simultaneously in London and Sydney called the Change in the Age of Disruption. The conference was put on by the Change Management Institute, a global non-profit institute. The goal was: increase ticket sales using Twitter, Facebook, and email. Engagement was down and it was time to get them paying attention. Collectively, we came up with a marketing plan for post ideas. People love variety in their content and they love images. Your images should grab their attention enough for them to stop, read your copy (and make it short, because you don’t have a lot of time with them) and hopefully get them to click through to wherever you’re leading them.
For this particular conference, our one-two, one-two needed to have key elements to get followers to play along.
After having a bit of a soft start for the first week to make sure we had the right footing, we launched into putting this content up with images we felt could make the audience pause for a moment with us and, hopefully, be more aware of the brand. Once they were aware of the brand and felt connected to it, they would be more likely to want to buy tickets and attend the conference.
Within three weeks time, for Facebook and Twitter, followers increased by 7%
Below you’ll find the Twitter Analytics snapshot from September and October:
Overall, the increase in posts and content type really helped to get people interacting, watching and paying attention. For Twitter, using applicable hashtags also helps to get new eyes on your content and this will help contribute to engagement increases in most cases.
Facebook Analytics are a little different and we’ll give a brief overview of just a couple of them. The below graph is a reflection of the increase in visits from September to October.
Visits translates to: someone goes directly to your page. This means whatever content you’re posting and is showing up in their feed (if they’re following you) is engaging enough to get them to come find you. Or, they come in from a Google search or from the social media buttons on your website.
With post reach, you would think that all your followers see your posts, which would be amazing, but in truth only a percentage actually do.
When you’re not boosting your posts, only your followers will see your content. So, when you follower base increases only a little at a time, you don’t see much of an ‘organic’ reach. Organic translates, simply, to the number of people you didn’t have to pay money to Facebook to get to see your content.
And as a quick overview, these were the statistics from Google Analytics for the conference website for September and October. As compared to the month prior, more visitors were returning to the site who had previously visited.
Whereas the sessions, or the length of time a visitor spends on a website, dramatically increased which meant people were finding the content there worth reading and decided to stay a while.
In the length of time spent for the conference, the overall engagement went up significantly!
Without having paid to reach more followers on Facebook or for Twitter ads, you can still see that the time spent creating more posts, using images and graphics, writing short copy and using hashtags with a well-laid plan can really get people paying attention to your brand. And if they’re paying attention to your brand, they very well may end up becoming a loyal, buying customer or advocate for it as well.
No related posts.
Website appraisal – criteria for success
/0 Comments/in B2B, Digital media, Strategy /by Rebecca CaroeIf you ask Creative Agency Secrets to help improve your website marketing, a good place to
Number 1 business website problem
Credit: Wikipedia
start is with a website appraisal. You get a summary document of issues and recommendations for improvements.
So far, so good.
The number 1 problem with business websites
Let me tell you the one thing that over and over trips up our website appraisal – the site is created without having first answered these 3 questions.
If you create a business website without first doing these 3 answers, the results will be haphazard.
Answering them will inform
I’ve just been asked to appraise a web page called “Why choose us?”.
Believe me, it was desperately hard, because the page did not answer the question in the title.
I am known for being straight-talking and as a result the report was frank – if the client had first done the thinking, then they would have a much clearer website page and I could have added much more value with more detailed recommendations. Without answers I could only guess the answers and the recommendations weren’t as full and complete as I would have liked.
Do your business website a favour today
Go and answer those 3 questions. NOW!
Signed: In grateful thanks – your marketing team
Want more marketing ideas for your business?
The blue icons opposite are part of our 8-Step New Business Development Methodology.
Click each icon to find more blog articles on the topic – educate yourself in modern marketing
No related posts.
Create Demand By Learning How to Make Your Website Perform
/0 Comments/in B2B, B2C, Marketing, Marketing ideas /by Rebecca CaroeThis is the webinar of the year which we’ve put together for you.
In it, Rebecca explains how to find out if your website is performing using 3 simple free testing tools. You should do these tests now and see if the results match your expectations.
No related posts.
Get your website working for you
/0 Comments/in Marketing /by Rebecca Caroe5 minute interview I did with Tom Poland that answers these questions
Get your free ebook – Get My Website Working For Me from this link
No related posts.
Grow your mailing list fast – with a Lightbox
/38 Comments/in Case Studies, Content Marketing, Direct Marketing, Email, Marketing, Marketing ideas, Strategy /by Creative Agency Secrets TeamOne of the simplest and yet, most effective methods we have found to grow our mailing list at Creative Agency Secrets, has been with the integration of a ‘Lightbox’ or a ‘pop-up’ plugin.
For any business operating with an online presence (let’s face it, if you’re not, you should be!), one of your primary objectives should be to acquire email addresses of potential customers to sell your glorious products and services.
However, relying on customers to navigate your site and opt themselves in is like telling your dog to fetch a ball that it doesn’t know exists. You need to show them the ball and especially why they want to chase it!
Okay, what is a lightbox?
To put it simply, a lightbox is an extension programme on your website that jumps up at your visitors displaying a customised message, usually requesting visitors to supply their email address in exchange for some kind of benefit. These benefits are typically newsletter subscriptions, prize giveaways, eBooks, online courses and other free rewards.
Key factors to building an effective lightbox
Once you have your lightbox setup, you simply launch it and leave it to acquire all those precious email addresses on its own. Easy!
An example of a Sumo Lightbox on a client’s website
Some lightboxes work better than others however. Our previous (paid) lightbox on one client’s website appeared cluttered and ‘busy’ on the webpage. After some deliberation we decided we should see what else was available.
We assessed a number of alternatives across a range of features such as mail client integration, level of customisation, price and so forth. Although paid and free versions existed for most options, we discovered the benefits of many of the premium lightbox providers were not substantial enough to justify the purchase.
Our clear favourite at the end of the process was a product called ‘List Builder’ developed by Sumo*. Their simple user interface meant it was pleasant for our visitors to engage with and the customisable colour and text allowed us to align the lightbox with our clients’ brands.
In the first few months, we saw the number of subscribers jump from roughly 20 – 30 per month to over 300! Our mailing lists continue to grow steadily and our lightbox is undoubtedly a key driver in facilitating this.
So what are you waiting for? Convert your web traffic into willing customers immediately, or get in touch if you would like us to help you get there.
*For a full breakdown of the lightboxes we compared, click here.
No related posts.
Affiliate marketing tips
/0 Comments/in Marketing /by Rebecca CaroeAffiliate marketing is a technique that businesses can use to boost their revenue by advertising for another company. This relationship is dependent on three participants; the publisher, the advertiser and the consumer and each plays an integral role in the process.
The publisher is the one who refers the consumer to the advertiser’s website and in turn receives a kickback from the new viewership. The publisher usually works on commission which varies according to the amount of new clicks and views that they pull in, which can be tracked by unique links.
To harness this technique to its full advantage advertisers must incentivise the publisher to produce
Affiliate publisher relationship
a high quality and interesting way to point new users to their site. This doesn’t have to be expensive but if you’re lacking a research department you’ll find yourself paying more than you should.
Using an affiliate link within copy should not be overly noticeable or stand out too much or this will defeat the purpose of the exercise. Whether you’re an advertiser or publisher it’s important to know how to add a link without it sticking out like a sore thumb. Try to find a publisher who knows how to do this well by creating engaging copy with links that supplement, rather than detract, from the text.
Sites that are successful at this are these Amazon affiliate sites that make a lot of revenue through different strategies. Get a free report of 37 strategies for Affiliate Marketing from R.O.EYE.
Deciding how long you would like your advertisement to run for is a key part of the process as it will allow you to determine how much you would like to spend. You can change a number of different factors or even test the waters before you pay up, depending on which affiliate program you use. Sites like paypal-bingo.org keep their links up on different affiliate sites long term as they can be slotted seamlessly into a number of different articles. These articles will usually pop up on Google, even if they’re not brand new, which offers a steady stream of new readers to the site.
Working with a site that compliments your business will make the whole process much easier as they won’t be trying to disguise your brand in an awkward way. It also helps if they’re in some way knowledgeable about the subject area as they will be able to create more targeted, high quality content without a lot of research. If they can make their copy timeless and always up to date then the views will keep rolling in even after the initial buzz after publishing. Informative articles are evergreen so make sure that your publisher is working hard to create content that will continue to bring in readers no matter how long it has been since originally publishing.
Above all track your clicks so you can see which publisher is doing the most for you. You can even use a link shrinker like tiny.cc and give each publisher a unique address to publish, then you can manage these simply and easily.
No related posts.
Fast-track your social media skills
/0 Comments/in Social Media /by Rebecca CaroeWhen you know you need social media skills and don’t want to hire an agency to do it for you – the best solution is to get trained.
The excellent Wanita Zoghby-Fourie is hosting Social Media Conference on 18th September in Auckland.
Her talents have persuaded BOTH Facebook and Google to share the platform to enable you to learn faster. (Believe me, these guys normally don’t ‘play together’, this is a huge achievement.)
Who should attend
Predominantly for solopreneurs, small and medium business owners, and people working on social media roles either within corporates or externally. Although the conference is aimed towards small to medium business, we believe that the same rules apply across all businesses. Everything online is scalable depending on size.
This conference is for you if you are wanting to use social media and online marketing to maximise your business online.
Get a discount – just for you
Creative Agency Secrets clients can get a special discount of $200 use the coupon code SMCONNZ15
Our Speakers are
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