Creative Agency Secrets were honoured to meet Cecilia Robinson the dynamic and fast-talking founder of MyFoodBag. We met in their delightful offices (fit out by Adam Mercer, Architect).
Amazing balustrade of a tree branch
Spaceworks does My Food Bag offices
In an e service – the ability to scale is the most important thing – service based businesses are really hard to scale.
Building that in for My Food Bag is an ecommerce business was key.
The first idea – my concept was in 2010 but we weren’t exploring it at that stage.I had been at home just before I had my baby and I was really sick of it doing cooking, cleaning – I wrote a business plan 40 minutes later clicked save.
What marketing are you doing now?
Growing brand awareness.We aligned Nadia’s brand with us – it was about concept education – teach in the market around what the service is – people may not like to be told what and how to eat. We did that through social, PR and the TV and that continues.
Re-engagement – we call it on-boarding process – we employed a CMO from Taste Australia – these customers usually stop buying because it doesn’t suit their family lifestyle – we have high retention and low churn – it’s a priority to maintain them.
Measured churn since we started – we are world class in terms of retention – and we benchmark against other key suppliers.
It grows month on month – there are customers who have bought 104 weeks worth with us.
We have focused more on acquisition – life-stages are key.If they go acrossa certain point in our delivery service we know they’ll stay with us.
The recipe folder is a key piece of collateral and it becomes a collection, it’s all about the experience.We do programmes of freebies or recipes for Mother’s and Father’s Day and Christmas.
Surprises are frequent in your bag – chocolates, children’s yoghurts – Easter will be hot cross buns and a recipe.
We’ve done big giveaways tooe.g. trip to Vanuatu.
Partnerships are possible but with 15,000 subscribers – it becomes a big task to get enough free product often we have to sponsor it ourselves or bigger suppliers give it away free.We never give small samples – it has to have tangible value. Paneton gave us croissants for Christmas morning – it has to be sharable… small giveaways wont’ work.
Experience – every single product we’ve done has been an experiment.$50m run rate business – the CFO is protective of our revenue streams.We are about to launch childrens lunch boxes but you never know if it will work.General we’ve done well.
We have given away books and trips.Social media is a really big avenue for us to talk to customers and they talk back.Issues are always responded to and we often get told our customer service is good.
We do it all in house, it’s all personal contact.
Bring values – all staff members have 50% discount scheme for all our products.They have to eatusing our products if you don’t know and love it you can’t sell it. It is part of their lifestyle – that is part of the way we are.The guys cook us lunch every day and today we are doing cake tasting.We are doing a 2nd year birthday party too soon.We have to taste 10 different cakes….[no sympathy from me].
Anton is our test chef – we do 14 recipes a week – one recipe takes 10 hours from testing to photography and it is 140 man hours a week.
We run “just on time” – we do recipe planning some time out.On a Tuesday we may have to make a last minute change if there isn’t broccoli because it isn’t there in the shops. It switches from rocket to spinach.
We educate customers so that if we make changes they have to just live with it – we advise changesby email because once the recipe cards are printed, we can’t re-print in time.
Utter delight – our customer feedback is amazing.
I’m in chemotherapy and its a life saver.
We get a lot of heartfelt replies and you’ve saved my marriage because I can cook.
Key for us to focus on our growth to build a really good brand with Nadia it has been a fantastic journey.
What next?
We are building a mobile recipe site and want to integrate Nadia’s site into the my food bag site.
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2015-08-06 09:45:272015-08-05 16:48:00Interview: Cecilia Robinson from My Food Bag
Hiring a business coach is not at the top of most company owner’s to do list, but it really should be. This is because the right business coach can make a world of difference to you and your business. A good coach will help you in all sorts of ways. Below I cover just a few of them.
Get you moving
It is human nature to get comfortable and slow down. We have all done it – set up a business, worked like crazy getting it off the ground, and then taken our foot off the pedal. Running a business is hard, so it is all too easy to lose focus and drive.
A good business coach will get you fired up again. They will get you following a plan and monitoring progress, and keep you moving forwards.
Challenge you
There are only so many hours in the day, so once we find something that works and earns us money there is a tendency to stick with that process and just carry on doing it. This can work fine for several years or decades even, but inevitably, things change.
What worked ten years ago is not likely to be as effective today. The market moves on and consumers want something different. If you do not move with the times and search out new opportunities, you will inevitably begin to lose market share.
A good coach challenges you. They help you to recognise that you have gaps in your skill set or that your skills need to be updated. Being challenged is always a good thing. It makes you think and motivates you to take action that you would have not otherwise taken.
Provide support and encouragement
We all need support, and we all need encouragement. A good executive coach will provide both.
They will help you to have a balanced view of your abilities and achievements. Providing you with the support that you need when you feel you are getting nowhere fast. An effective coach will encourage and motivate you to work through tough times and achieve your goals.
Marketing
Regardless of the type of business you run marketing is crucial. It is the only way to grow your business and take it to the next level.
There are several ways to learn how to market yourself, and one of the most effective ways is to do so with the help of an executive coach. The right business coach can help you on many levels including helping you to market yourself and your business more effectively.
Finding a good coach
Whether you need executive coaching in New York, Adelaide or Birmingham you can benefit more from the business relationship by looking for someone that has experience. A coach that is on the same wavelength as you, and has helped other businesses, can help you to progress faster in your career and build your business.
When hiring a business coach take the time to check out their credentials and their previous work. If they have a good track record interview them. This is the surest way to know whether you will get on with each other and form a strong and lasting business relationship.
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2015-08-06 09:00:482015-08-11 08:47:39Six Good Reasons to Hire a Business Coach
This month we’re working on two clients both with membership businesses. They need strong copywriting on both their home page and the landing / squeeze page where the pitch for members is made.
We got out and tried to find some good examples of membership sites where a really compelling landing page lays out the offer and the benefits.
It was surprisingly hard.
I had hoped that Copyblogger would be good – but despite moving much of their content behind an email registration wall, the old landing page is no longer there – maybe they’re so well known that the benefits are no longer needed.
A subscription service for monthly coaching and education on all aspects of blogging for profit – this page really lays out the details of what a member gets and shows archive material which is also available to each new joiner. The video welcome is a nice touch.
A totally different approach is used by expert business coach, Tom Poland. He uses a letter form to make a strong offer in the headline and a personal offer – with a guarantee.
Both offering education services to modern marketers, these sites have a near-identical page layout and copy style. Interestingly, the DM list of advisory courses look like individual tiles, but they all go to a letter-style long copy landing page from the founder, Ryan Deiss.
Econsultancy landing page copywriting example
Digital Marketer landing page copywriting example
Got any other examples?
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2015-07-30 10:23:102019-07-15 12:48:02Good copywriting for membership websites
I have had two requests come in over the last 2 days for an e-book – should I do one and what will it do? Also should we run a meet up each month?
An ebook is a great marketing tool because it can achieve several objectives
Showcase your skill / expertise
Recruit email addresses to a subscription list
Act as a filter for new customers (turn them on or off)
This business sells education to a niche of health and wellness professionals and so encouraging them to buy training to up-skill their business can be encouraged by demonstrating the success others have had in an e book.
It could also cover some of the topics at a high level – while leaving the reader wanting more and so coming back to buy from the business.
Using Meetups for business marketing
Meetups can be a great marketing tool especially if you sell an intangible services. Before starting you must answer these questions
What purpose will it achieve?
How will it push people towards signing up for your courses
If you decide to start a meetup, I’d recommend using meetup.com and it’ll cost you about $10 a month. Think carefully about what name you give it and whether it’s purpose is to support graduates of your training or to act as a recruitment tool for new course signups.
Want more marketing ideas for your business?
Get in touch for a free 20 minute discussion by clicking the link bottom right on this page.
The blue icons opposite are part of our 8-Step New Business Development Methodology.
Click each icon to find more blog articles on the topic – educate yourself in modern marketing
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2015-07-16 11:14:222020-01-24 01:44:56Should an educational business use an e book for marketing?
What does your company do as far as embracing diversity within the work place?
Poly Emp Employment & Advisory Service is a supported employment agency that works with young people that have learning and intellectual disabilities. We place young people that want to work into mainstream employment. To do this we actively market to work places.
Did you know that 17% of New Zealand’s population have a disability? These people all shop, work, go on holidays and contribute to their community in some way. Unfortunately these people with a disability encounter huge barriers when it comes to finding employment. Creative agencies will all know that when you understand the impact of disability on customers your clients will reach a wider market as all of these customers have family, friends and colleagues.
Poly Emp Employment & Advisory Service has recently placed a client of ours at Y & R NZ Ltd in Auckland. This young man has a learning disability and visual atrophy. This young man is an admin assistant at the business, he does all sorts of basic tasks for example kitchen duties, simple admin duties, setting up meeting rooms, organising client refreshments and collating financial invoices. This is a job that was created for this young man.
How about giving someone a chance at being a contributing member of society by employing them? Contact me anita.walker@manukau.ac.nz at Poly Emp Employment & Advisory Service let’s have a chat.
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2015-06-18 09:44:352015-06-18 09:44:35Let’s look at corporate responsibility….
Rebecca got interviewed on the hugely popular Getting a Grip on Time Podcast with Robyn Pearce last
Getting a Grip Robyn Pearce
week. The discussion focused on how business owners can adapt to work with the Miliennial generation who are coming into the workforce.
Creative Agency Secrets has an intern programme and so Rebecca has had a lot of experience learning about different expectations, working skills and job satisfaction.
Unless you are living in a cocoon, you’ll probably have young people somewhere in your world. You might be a parent, grandparent, an employer or you work with one or more. Or you are a Millennial yourself – born in the last decade of the 20th century.
Do Millennials really see themselves as the ‘entitled’ generation or is their way of approaching work a result of the world they find themselves in? Rebecca Caroe of Creative Agency Secrets believes it’s the latter. For example, did you know that 37% of people under 30 are self-employed, many because they can’t find work or don’t want to do the work on offer? She has a policy of hiring young inexperienced marketing graduates as interns and training them up to begin full-time work (if that’s their choice). She sees this as a form of social entrepreneurship – a form of giving back and/or paying it forward.
Rebecca shares an abundance of practical strategies for young ones preparing for or seeking their first jobs, the employers considering hiring them and even for the institutions who teach them.
You’ll learn:
What do employers need to look for
How to motivate the young ones
How to treat them with fairness
How to work with them in flexible and effective ways
What Millennials can do to prepare for work opportunities
If we can have sufficient flexibility to tap into the initiative and creativity of this generation of digital natives we have a fabulous opportunity to enhance our companies and our lives, let alone support the people who will one day be running our world.
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2015-06-05 09:00:062020-01-24 01:44:58Working with the millennial generation
We had a great event with MyHR this morning to answer this question for business owners.
Clue – the answer is “yes”!
The longer answer is that it will probably only be a total destruction if you do not have clear policies in place or if your company has something to hide and is not clearly communicating to customers, staff, stakeholders and shareholders.
Watch the video on the Creative Agency Secrets YouTube Channel.
Any questions – please get in touch. We are happy to offer a free 20 minute phone chat to prospective clients.
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2015-05-27 10:41:452015-05-27 10:48:27Can Staff Destroy your Brand using Social Media
More and more businesses are beginning to see the benefit in strengthening the connection between their
Marketing and HR combine Photo credit: Actionhrm.com
marketing and human resources departments. When technology is used in combining the resources of HR and marketing, it can certainly have a positive impact on both departments. Technology ensures that everyone in the same company has access to the same information, which can make it easier to build brand loyalty. Trust in a company is increased when potential customers see a genuine commitment in its personnel.
Consumers desire products that they can perceive as being aligned with their own self-image or that fit in with an idealistic lifestyle. The same emotional needs and motivations apply to employees too, especially those who identify themselves with a particular culture or set of values.
Technology is used in marketing to build brand loyalty through strategies that bring in better results. When marketing strategies are combined with HR, the result is greater employee loyalty through higher expectations and more engagement with the brand.
When marketing and HR join forces, thanks to tech, the value of the brand is enhanced from a customer’s point of view and this has an obvious impact on sales.
Technology allows HR teams to focus on strategic tasks
HR software systems allow close analysis of employee performance. This means that an employee’s future prospects depend less on having the right skills and formal qualifications and more on their level of engagement with company values and branding.
HR can carry out analysis of job candidates in the same way that the marketing department identifies and targets potential customers. This effectively rules out anyone being employed that are likely start complaining. If the wrong sort of people are hired, the potential is always there that they will do harm to the brand by using social networks or suchlike to voice their complaints.
When HR can focus on recruiting people who want a more meaningful career, company employees stay loyal to the brand and act as ambassadors. They post positive messages about their job and show pride in what they do.
Together marketing and HR can build better strategies
The same type of analytical data that is used by HR to identify the potential of an employee can be applied in marketing to assess the relevant aspects of a potential consumer.
Tracking software used in HR gives all employees access to their own data. The marketing department can use feedback from individual employees in combination with analytics to see exactly how well their strategies are working in real terms. The team can then make decisions about refinements that will increase sales through better marketing strategies in future.
Greater benefits for business
Before the digital age, a marketing department was primarily concerned with working to a budget, and its main focus was on products and consumer demands. HR was not involved in any of those aspects and was only concerned with company employees. In the modern world employees expect to be treated more like consumers and the functions of these two departments should become more closely linked through technology. As a result there will be some obvious improvements in both departments.
Marketing departments develop strategies that match the company’s values. They establish a brand and reinforce the company mission. The same sort of technology used in marketing can help HR to recruit sales staff that have a similar philosophy. With the input of data from HR and the marketing department, the workforce is better prepared to get the right message across to potential customers.
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2015/05/Marketing-and-HR.png388551Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2015-05-25 17:44:082015-05-25 17:44:08Marketing and HR Can Now Join Forces Thanks to Tech
The blogging concentrated team runs the Amplify podcast and invited me on as a guest last week.
Amplify Podcast logo
We talk about bookmarking services – our favourite ways of saving and sharing web links and also tech companies in #Dunedin.
Listen to the Amplify Podcast episode (25 minutes).
Why appear on Podcasts?
I was curious about how the Blogging Concentrated team used podcasts and other podcasters as an active part of their marketing promotion strategy and tactics.
Dan Morris told me that by approaching podcasters and getting featured on their shows it helps them reach new audiences.
Like Creative Agency Secrets – there are a large potential audience who would like to use our marketing advice but cannot afford to pay or would prefer to implement the marketing themselves. Offering a podcast with tips and advice is a great way to serve this part of your audience.
We have three offers for Creative Agency Secrets – everyone fits into one of these groups.
I want free marketing advice
I want to be trained or coached in how to do marketing
Interview: Cecilia Robinson from My Food Bag
/0 Comments/in B2C, Digital media, Marketing, Social Media /by Rebecca CaroeCreative Agency Secrets were honoured to meet Cecilia Robinson the dynamic and fast-talking founder of MyFoodBag. We met in their delightful offices (fit out by Adam Mercer, Architect).
Amazing balustrade of a tree branch
Spaceworks does My Food Bag offices
In an e service – the ability to scale is the most important thing – service based businesses are really hard to scale.
Building that in for My Food Bag is an ecommerce business was key.
The first idea – my concept was in 2010 but we weren’t exploring it at that stage. I had been at home just before I had my baby and I was really sick of it doing cooking, cleaning – I wrote a business plan 40 minutes later clicked save.
What marketing are you doing now?
Growing brand awareness. We aligned Nadia’s brand with us – it was about concept education – teach in the market around what the service is – people may not like to be told what and how to eat. We did that through social, PR and the TV and that continues.
Re-engagement – we call it on-boarding process – we employed a CMO from Taste Australia – these customers usually stop buying because it doesn’t suit their family lifestyle – we have high retention and low churn – it’s a priority to maintain them.
Measured churn since we started – we are world class in terms of retention – and we benchmark against other key suppliers.
It grows month on month – there are customers who have bought 104 weeks worth with us.
We have focused more on acquisition – life-stages are key. If they go across a certain point in our delivery service we know they’ll stay with us.
The recipe folder is a key piece of collateral and it becomes a collection, it’s all about the experience. We do programmes of freebies or recipes for Mother’s and Father’s Day and Christmas.
Surprises are frequent in your bag – chocolates, children’s yoghurts – Easter will be hot cross buns and a recipe.
We’ve done big giveaways too e.g. trip to Vanuatu.
Partnerships are possible but with 15,000 subscribers – it becomes a big task to get enough free product often we have to sponsor it ourselves or bigger suppliers give it away free. We never give small samples – it has to have tangible value. Paneton gave us croissants for Christmas morning – it has to be sharable… small giveaways wont’ work.
Experience – every single product we’ve done has been an experiment. $50m run rate business – the CFO is protective of our revenue streams. We are about to launch childrens lunch boxes but you never know if it will work. General we’ve done well.
We have given away books and trips. Social media is a really big avenue for us to talk to customers and they talk back. Issues are always responded to and we often get told our customer service is good.
We do it all in house, it’s all personal contact.
Bring values – all staff members have 50% discount scheme for all our products. They have to eat using our products if you don’t know and love it you can’t sell it. It is part of their lifestyle – that is part of the way we are. The guys cook us lunch every day and today we are doing cake tasting. We are doing a 2nd year birthday party too soon. We have to taste 10 different cakes….[no sympathy from me].
Anton is our test chef – we do 14 recipes a week – one recipe takes 10 hours from testing to photography and it is 140 man hours a week.
We run “just on time” – we do recipe planning some time out. On a Tuesday we may have to make a last minute change if there isn’t broccoli because it isn’t there in the shops. It switches from rocket to spinach.
We educate customers so that if we make changes they have to just live with it – we advise changes by email because once the recipe cards are printed, we can’t re-print in time.
Utter delight – our customer feedback is amazing.
Key for us to focus on our growth to build a really good brand with Nadia it has been a fantastic journey.
What next?
We are building a mobile recipe site and want to integrate Nadia’s site into the my food bag site.
No related posts.
Six Good Reasons to Hire a Business Coach
/0 Comments/in Marketing /by Rebecca CaroeHiring a business coach is not at the top of most company owner’s to do list, but it really should be. This is because the right business coach can make a world of difference to you and your business. A good coach will help you in all sorts of ways. Below I cover just a few of them.
Get you moving
It is human nature to get comfortable and slow down. We have all done it – set up a business, worked like crazy getting it off the ground, and then taken our foot off the pedal. Running a business is hard, so it is all too easy to lose focus and drive.
A good business coach will get you fired up again. They will get you following a plan and monitoring progress, and keep you moving forwards.
Challenge you
There are only so many hours in the day, so once we find something that works and earns us money there is a tendency to stick with that process and just carry on doing it. This can work fine for several years or decades even, but inevitably, things change.
What worked ten years ago is not likely to be as effective today. The market moves on and consumers want something different. If you do not move with the times and search out new opportunities, you will inevitably begin to lose market share.
A good coach challenges you. They help you to recognise that you have gaps in your skill set or that your skills need to be updated. Being challenged is always a good thing. It makes you think and motivates you to take action that you would have not otherwise taken.
Provide support and encouragement
We all need support, and we all need encouragement. A good executive coach will provide both.
They will help you to have a balanced view of your abilities and achievements. Providing you with the support that you need when you feel you are getting nowhere fast. An effective coach will encourage and motivate you to work through tough times and achieve your goals.
Marketing
Regardless of the type of business you run marketing is crucial. It is the only way to grow your business and take it to the next level.
There are several ways to learn how to market yourself, and one of the most effective ways is to do so with the help of an executive coach. The right business coach can help you on many levels including helping you to market yourself and your business more effectively.
Finding a good coach
Whether you need executive coaching in New York, Adelaide or Birmingham you can benefit more from the business relationship by looking for someone that has experience. A coach that is on the same wavelength as you, and has helped other businesses, can help you to progress faster in your career and build your business.
When hiring a business coach take the time to check out their credentials and their previous work. If they have a good track record interview them. This is the surest way to know whether you will get on with each other and form a strong and lasting business relationship.
No related posts.
Good copywriting for membership websites
/4 Comments/in B2B, Case Studies, Copywriting, Marketing ideas /by Rebecca CaroeThis month we’re working on two clients both with membership businesses. They need strong copywriting on both their home page and the landing / squeeze page where the pitch for members is made.
We got out and tried to find some good examples of membership sites where a really compelling landing page lays out the offer and the benefits.
It was surprisingly hard.
I had hoped that Copyblogger would be good – but despite moving much of their content behind an email registration wall, the old landing page is no longer there – maybe they’re so well known that the benefits are no longer needed.
We did find some….
Blogging Concentrated Prime
A subscription service for monthly coaching and education on all aspects of blogging for profit – this page really lays out the details of what a member gets and shows archive material which is also available to each new joiner. The video welcome is a nice touch.
Blogging Concentrated Prime membership area
Tom Poland’s 8020 Center
A totally different approach is used by expert business coach, Tom Poland. He uses a letter form to make a strong offer in the headline and a personal offer – with a guarantee.
Tom Poland’s 8020 Center offer copywriting
EConsultancy and Digital Marketer
Both offering education services to modern marketers, these sites have a near-identical page layout and copy style. Interestingly, the DM list of advisory courses look like individual tiles, but they all go to a letter-style long copy landing page from the founder, Ryan Deiss.
Econsultancy landing page copywriting example
Digital Marketer landing page copywriting example
Got any other examples?
No related posts.
Should an educational business use an e book for marketing?
/0 Comments/in Case Studies /by Rebecca CaroeThis business sells education to a niche of health and wellness professionals and so encouraging them to buy training to up-skill their business can be encouraged by demonstrating the success others have had in an e book.
It could also cover some of the topics at a high level – while leaving the reader wanting more and so coming back to buy from the business.
Using Meetups for business marketing
Want more marketing ideas for your business?
The blue icons opposite are part of our 8-Step New Business Development Methodology.
Click each icon to find more blog articles on the topic – educate yourself in modern marketing
No related posts.
Let’s look at corporate responsibility….
/0 Comments/in Marketing /by Rebecca CaroeWhat does your company do as far as embracing diversity within the work place?
Poly Emp Employment & Advisory Service is a supported employment agency that works with young
people that have learning and intellectual disabilities. We place young people that want to work into mainstream employment. To do this we actively market to work places.
Did you know that 17% of New Zealand’s population have a disability? These people all shop, work, go on holidays and contribute to their community in some way. Unfortunately these people with a disability encounter huge barriers when it comes to finding employment. Creative agencies will all know that when you understand the impact of disability on customers your clients will reach a wider market as all of these customers have family, friends and colleagues.
Poly Emp Employment & Advisory Service has recently placed a client of ours at Y & R NZ Ltd in Auckland. This young man has a learning disability and visual atrophy. This young man is an admin assistant at the business, he does all sorts of basic tasks for example kitchen duties, simple admin duties, setting up meeting rooms, organising client refreshments and collating financial invoices. This is a job that was created for this young man.
How about giving someone a chance at being a contributing member of society by employing them? Contact me anita.walker@manukau.ac.nz at Poly Emp Employment & Advisory Service let’s have a chat.
No related posts.
Working with the millennial generation
/0 Comments/in Marketing /by Rebecca CaroeRebecca got interviewed on the hugely popular Getting a Grip on Time Podcast with Robyn Pearce last
Getting a Grip Robyn Pearce
week. The discussion focused on how business owners can adapt to work with the Miliennial generation who are coming into the workforce.
Creative Agency Secrets has an intern programme and so Rebecca has had a lot of experience learning about different expectations, working skills and job satisfaction.
Listen to Getting a Grip on Time Do More with Less – a Win-Win way of working with the millennial generation.
No related posts.
Can Staff Destroy your Brand using Social Media
/0 Comments/in B2B, B2C, Digital media, Social Media /by Rebecca CaroeWe had a great event with MyHR this morning to answer this question for business owners.
Clue – the answer is “yes”!
The longer answer is that it will probably only be a total destruction if you do not have clear policies in place or if your company has something to hide and is not clearly communicating to customers, staff, stakeholders and shareholders.
The slide decks by Rebecca Caroe and Jason Ennor are below.
Watch the video on the Creative Agency Secrets YouTube Channel.
Any questions – please get in touch. We are happy to offer a free 20 minute phone chat to prospective clients.
No related posts.
Marketing and HR Can Now Join Forces Thanks to Tech
/0 Comments/in Marketing /by Rebecca CaroeMore and more businesses are beginning to see the benefit in strengthening the connection between their
Marketing and HR combine
Photo credit: Actionhrm.com
marketing and human resources departments. When technology is used in combining the resources of HR and marketing, it can certainly have a positive impact on both departments. Technology ensures that everyone in the same company has access to the same information, which can make it easier to build brand loyalty. Trust in a company is increased when potential customers see a genuine commitment in its personnel.
Consumers desire products that they can perceive as being aligned with their own self-image or that fit in with an idealistic lifestyle. The same emotional needs and motivations apply to employees too, especially those who identify themselves with a particular culture or set of values.
Technology is used in marketing to build brand loyalty through strategies that bring in better results. When marketing strategies are combined with HR, the result is greater employee loyalty through higher expectations and more engagement with the brand.
When marketing and HR join forces, thanks to tech, the value of the brand is enhanced from a customer’s point of view and this has an obvious impact on sales.
Technology allows HR teams to focus on strategic tasks
HR software systems allow close analysis of employee performance. This means that an employee’s future prospects depend less on having the right skills and formal qualifications and more on their level of engagement with company values and branding.
HR can carry out analysis of job candidates in the same way that the marketing department identifies and targets potential customers. This effectively rules out anyone being employed that are likely start complaining. If the wrong sort of people are hired, the potential is always there that they will do harm to the brand by using social networks or suchlike to voice their complaints.
When HR can focus on recruiting people who want a more meaningful career, company employees stay loyal to the brand and act as ambassadors. They post positive messages about their job and show pride in what they do.
Together marketing and HR can build better strategies
The same type of analytical data that is used by HR to identify the potential of an employee can be applied in marketing to assess the relevant aspects of a potential consumer.
Tracking software used in HR gives all employees access to their own data. The marketing department can use feedback from individual employees in combination with analytics to see exactly how well their strategies are working in real terms. The team can then make decisions about refinements that will increase sales through better marketing strategies in future.
Greater benefits for business
Before the digital age, a marketing department was primarily concerned with working to a budget, and its main focus was on products and consumer demands. HR was not involved in any of those aspects and was only concerned with company employees. In the modern world employees expect to be treated more like consumers and the functions of these two departments should become more closely linked through technology. As a result there will be some obvious improvements in both departments.
Marketing departments develop strategies that match the company’s values. They establish a brand and reinforce the company mission. The same sort of technology used in marketing can help HR to recruit sales staff that have a similar philosophy. With the input of data from HR and the marketing department, the workforce is better prepared to get the right message across to potential customers.
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Amplify Podcast features Rebecca Caroe
/0 Comments/in B2B, B2C /by Rebecca CaroeThe blogging concentrated team runs the Amplify podcast and invited me on as a guest last week.
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We talk about bookmarking services – our favourite ways of saving and sharing web links and also tech companies in #Dunedin.
Listen to the Amplify Podcast episode (25 minutes).
Why appear on Podcasts?
I was curious about how the Blogging Concentrated team used podcasts and other podcasters as an active part of their marketing promotion strategy and tactics.
Dan Morris told me that by approaching podcasters and getting featured on their shows it helps them reach new audiences.
Like Creative Agency Secrets – there are a large potential audience who would like to use our marketing advice but cannot afford to pay or would prefer to implement the marketing themselves. Offering a podcast with tips and advice is a great way to serve this part of your audience.
We have three offers for Creative Agency Secrets – everyone fits into one of these groups.
Creative Agency Secrets Apple icon
Our entire website is structured around pathways to guide the reader into one of these. Click the apple and orange image on our home page and explore for yourself.
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