Podcasts are seriously TERRIBLE at helping your website and brand SEO. If you are a podcaster, chances are that you have a website page or category in which you list your episodes. But these pages do not perform well in natural search. Have you done a search in your own analytics for podcast pages? Have […]
https://creativeagencysecrets.com/wp-content/uploads/2019/12/Podcasts-in-search.png4801464Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2019-12-02 17:36:182019-12-02 17:36:18Podcast SEO and search
Custom 404 pages are a great sign to your readers that you are engaged with your website and want to be helpful. Here is a sample text I wrote for a client Custom 404 page text Oops! That seems to be a broken link. Sorry. If you have the time or inclination – please tell […]
This photo was shared by the famous author, Susan Cain. She noted “There’s an introvert on the customer services team.” Her world view is all focused on explaining to the majority of the population who are extroverts how the minority (introverts) prefer to be treated. Skilful marketers treat different customers differently Face to face retail […]
The power of New Zealand business as an engine for economic growth lies mainly in mid-sized businesses. These are under-recognised by many for the power they wield. Grant Thornton has done a study of the sector which has some interesting findings. Mid-sized firms are growing faster than large or small (absolute numbers). Most are mature, […]
I got this question from a client Our challenge is the digital marketer who may not be well-versed in the requirements and realities of B2B. Often they have come from a B2C/retail environment, and might get stuck on things like 3rd party seller integrations that we don’t offer, rather than the deep integration and B2B functionality we […]
Today I’m working with a client who is finding it hard to get prospects to buy. We are working through a list of possible reasons. My first view is that more advertising / publicity is probably not the reason. I think that it’s more to do with the offer, the positioning, the brand promise and […]
Competition for the top spot in search engines is becoming increasingly fierce, with new websites popping up all the time. To make matters worse? Competitors aren’t the only thing you’re…well, competing with. Thanks to Google’s ever-changing algorithms, you have the search engine itself to contend with, too! Staying ahead of the field can be a […]
https://creativeagencysecrets.com/wp-content/uploads/2019/10/SEO-optimisation-tools.png6751200Sudip Mutthttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgSudip Mutt2019-10-16 17:43:222022-12-19 13:51:22Top 25 Free Tools For Mastering SEO in 2019
Dark social is a term used to explain web traffic whose source attribution is unclear – the true origin you can’t find or don’t know. Typically this traffic shows up as “Direct” in analytics because it comes from a copy/paste URL which you do not know where the user acquired it, nor do you know […]
https://creativeagencysecrets.com/wp-content/uploads/2019/09/Image-dark-social-by-Kendesk-Digital.png5021106Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2019-09-30 12:50:192022-12-19 13:51:21Tracking Dark Social for B2B sharing
Early birds, it’s time to plan your Christmas holiday gifts for clients. Branded gifts are still good, not naff and definitely give a good return on investment for existing clients and returning client programmes. I took a look at some of the newer and older products available. Get in touch to discuss your needs – […]
I love getting really timely direct mail messages that are relevant. This one came just in time to help me navigate a change to podcast categories. Let’s analyse the direct message Hello podcaster, [Small fail here as they don’t know my name. Implies a purchased list rather than an opted in CRM database.] In case […]
https://creativeagencysecrets.com/wp-content/uploads/2018/09/alesia-kazantceva-XLm6-fPwK5Q-unsplash.jpg36485472Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2019-09-04 14:39:232019-09-04 16:05:48Anatomy of effective cold direct mail
Podcast SEO and search
/0 Comments/in Podcast /by Rebecca CaroePodcasts are seriously TERRIBLE at helping your website and brand SEO. If you are a podcaster, chances are that you have a website page or category in which you list your episodes. But these pages do not perform well in natural search. Have you done a search in your own analytics for podcast pages? Have […]
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Write a custom 404 error page
/0 Comments/in Copywriting /by Rebecca CaroeCustom 404 pages are a great sign to your readers that you are engaged with your website and want to be helpful. Here is a sample text I wrote for a client Custom 404 page text Oops! That seems to be a broken link. Sorry. If you have the time or inclination – please tell […]
No related posts.
How retailers can differentiate customers
/0 Comments/in B2C, Case Studies, Marketing ideas /by Rebecca CaroeThis photo was shared by the famous author, Susan Cain. She noted “There’s an introvert on the customer services team.” Her world view is all focused on explaining to the majority of the population who are extroverts how the minority (introverts) prefer to be treated. Skilful marketers treat different customers differently Face to face retail […]
No related posts.
Mid-Sized Business Marketing
/0 Comments/in B2B, Strategy /by Rebecca CaroeThe power of New Zealand business as an engine for economic growth lies mainly in mid-sized businesses. These are under-recognised by many for the power they wield. Grant Thornton has done a study of the sector which has some interesting findings. Mid-sized firms are growing faster than large or small (absolute numbers). Most are mature, […]
No related posts.
Solving B2B marketing challenges
/0 Comments/in B2B, Sales /by Rebecca CaroeI got this question from a client Our challenge is the digital marketer who may not be well-versed in the requirements and realities of B2B. Often they have come from a B2C/retail environment, and might get stuck on things like 3rd party seller integrations that we don’t offer, rather than the deep integration and B2B functionality we […]
No related posts.
Why don’t customers buy now?
/0 Comments/in Golden Question, Strategy /by Rebecca CaroeToday I’m working with a client who is finding it hard to get prospects to buy. We are working through a list of possible reasons. My first view is that more advertising / publicity is probably not the reason. I think that it’s more to do with the offer, the positioning, the brand promise and […]
No related posts.
Top 25 Free Tools For Mastering SEO in 2019
/1 Comment/in Marketing, SEO /by Sudip MuttCompetition for the top spot in search engines is becoming increasingly fierce, with new websites popping up all the time. To make matters worse? Competitors aren’t the only thing you’re…well, competing with. Thanks to Google’s ever-changing algorithms, you have the search engine itself to contend with, too! Staying ahead of the field can be a […]
No related posts.
Tracking Dark Social for B2B sharing
/0 Comments/in B2B, Data, Social Media /by Rebecca CaroeDark social is a term used to explain web traffic whose source attribution is unclear – the true origin you can’t find or don’t know. Typically this traffic shows up as “Direct” in analytics because it comes from a copy/paste URL which you do not know where the user acquired it, nor do you know […]
No related posts.
Corporate gift innovations 2019
/0 Comments/in B2C /by Rebecca CaroeEarly birds, it’s time to plan your Christmas holiday gifts for clients. Branded gifts are still good, not naff and definitely give a good return on investment for existing clients and returning client programmes. I took a look at some of the newer and older products available. Get in touch to discuss your needs – […]
No related posts.
Anatomy of effective cold direct mail
/0 Comments/in B2C, Direct Marketing, Lead Generation /by Rebecca CaroeI love getting really timely direct mail messages that are relevant. This one came just in time to help me navigate a change to podcast categories. Let’s analyse the direct message Hello podcaster, [Small fail here as they don’t know my name. Implies a purchased list rather than an opted in CRM database.] In case […]
No related posts.