This photo was shared by the famous author, Susan Cain. She noted “There’s an introvert on the customer services team.” Her world view is all focused on explaining to the majority of the population who are extroverts how the minority (introverts) prefer to be treated. Skilful marketers treat different customers differently Face to face retail […]
The power of New Zealand business as an engine for economic growth lies mainly in mid-sized businesses. These are under-recognised by many for the power they wield. Grant Thornton has done a study of the sector which has some interesting findings. Mid-sized firms are growing faster than large or small (absolute numbers). Most are mature, […]
I got this question from a client Our challenge is the digital marketer who may not be well-versed in the requirements and realities of B2B. Often they have come from a B2C/retail environment, and might get stuck on things like 3rd party seller integrations that we don’t offer, rather than the deep integration and B2B functionality we […]
Today I’m working with a client who is finding it hard to get prospects to buy. We are working through a list of possible reasons. My first view is that more advertising / publicity is probably not the reason. I think that it’s more to do with the offer, the positioning, the brand promise and […]
Competition for the top spot in search engines is becoming increasingly fierce, with new websites popping up all the time. To make matters worse? Competitors aren’t the only thing you’re…well, competing with. Thanks to Google’s ever-changing algorithms, you have the search engine itself to contend with, too! Staying ahead of the field can be a […]
https://creativeagencysecrets.com/wp-content/uploads/2019/10/SEO-optimisation-tools.png6751200Sudip Mutthttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgSudip Mutt2019-10-16 17:43:222022-12-19 13:51:22Top 25 Free Tools For Mastering SEO in 2019
Dark social is a term used to explain web traffic whose source attribution is unclear – the true origin you can’t find or don’t know. Typically this traffic shows up as “Direct” in analytics because it comes from a copy/paste URL which you do not know where the user acquired it, nor do you know […]
https://creativeagencysecrets.com/wp-content/uploads/2019/09/Image-dark-social-by-Kendesk-Digital.png5021106Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2019-09-30 12:50:192022-12-19 13:51:21Tracking Dark Social for B2B sharing
Early birds, it’s time to plan your Christmas holiday gifts for clients. Branded gifts are still good, not naff and definitely give a good return on investment for existing clients and returning client programmes. I took a look at some of the newer and older products available. Get in touch to discuss your needs – […]
I love getting really timely direct mail messages that are relevant. This one came just in time to help me navigate a change to podcast categories. Let’s analyse the direct message Hello podcaster, [Small fail here as they don’t know my name. Implies a purchased list rather than an opted in CRM database.] In case […]
https://creativeagencysecrets.com/wp-content/uploads/2018/09/alesia-kazantceva-XLm6-fPwK5Q-unsplash.jpg36485472Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2019-09-04 14:39:232019-09-04 16:05:48Anatomy of effective cold direct mail
As a business owner, you’re always looking for ways to boost your sales, enhance customer relationships, and stand out from your competition. This is why you should engage your customers through SMS marketing. If you use it the right way, it can be your most powerful marketing tool. It’s an indisputable fact that many people […]
https://creativeagencysecrets.com/wp-content/uploads/2020/08/AdobeStock_175929394-scaled.jpeg17072560Sudip Mutthttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgSudip Mutt2019-09-01 16:45:542020-09-01 16:48:165 Essential elements of SMS marketing
At the weekend I was teaching a class on The Art of Conversation and it was such an enlightening experience. Firstly, the topic intrigued me because I wondered who wanted to learn – and I soon found out that the group was a complete mix of people. Some wanted improved networking for work and some […]
https://creativeagencysecrets.com/wp-content/uploads/2019/08/austin-distel-mpN7xjKQ_Ns-unsplash.jpg39755300Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2019-08-22 12:39:112019-08-22 12:39:11Conversation as a marketing tactic
How retailers can differentiate customers
/0 Comments/in B2C, Case Studies, Marketing ideas /by Rebecca CaroeThis photo was shared by the famous author, Susan Cain. She noted “There’s an introvert on the customer services team.” Her world view is all focused on explaining to the majority of the population who are extroverts how the minority (introverts) prefer to be treated. Skilful marketers treat different customers differently Face to face retail […]
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Mid-Sized Business Marketing
/0 Comments/in B2B, Strategy /by Rebecca CaroeThe power of New Zealand business as an engine for economic growth lies mainly in mid-sized businesses. These are under-recognised by many for the power they wield. Grant Thornton has done a study of the sector which has some interesting findings. Mid-sized firms are growing faster than large or small (absolute numbers). Most are mature, […]
No related posts.
Solving B2B marketing challenges
/0 Comments/in B2B, Sales /by Rebecca CaroeI got this question from a client Our challenge is the digital marketer who may not be well-versed in the requirements and realities of B2B. Often they have come from a B2C/retail environment, and might get stuck on things like 3rd party seller integrations that we don’t offer, rather than the deep integration and B2B functionality we […]
No related posts.
Why don’t customers buy now?
/0 Comments/in Golden Question, Strategy /by Rebecca CaroeToday I’m working with a client who is finding it hard to get prospects to buy. We are working through a list of possible reasons. My first view is that more advertising / publicity is probably not the reason. I think that it’s more to do with the offer, the positioning, the brand promise and […]
No related posts.
Top 25 Free Tools For Mastering SEO in 2019
/0 Comments/in Marketing, SEO /by Sudip MuttCompetition for the top spot in search engines is becoming increasingly fierce, with new websites popping up all the time. To make matters worse? Competitors aren’t the only thing you’re…well, competing with. Thanks to Google’s ever-changing algorithms, you have the search engine itself to contend with, too! Staying ahead of the field can be a […]
No related posts.
Tracking Dark Social for B2B sharing
/0 Comments/in B2B, Data, Social Media /by Rebecca CaroeDark social is a term used to explain web traffic whose source attribution is unclear – the true origin you can’t find or don’t know. Typically this traffic shows up as “Direct” in analytics because it comes from a copy/paste URL which you do not know where the user acquired it, nor do you know […]
No related posts.
Corporate gift innovations 2019
/0 Comments/in B2C /by Rebecca CaroeEarly birds, it’s time to plan your Christmas holiday gifts for clients. Branded gifts are still good, not naff and definitely give a good return on investment for existing clients and returning client programmes. I took a look at some of the newer and older products available. Get in touch to discuss your needs – […]
No related posts.
Anatomy of effective cold direct mail
/0 Comments/in B2C, Direct Marketing, Lead Generation /by Rebecca CaroeI love getting really timely direct mail messages that are relevant. This one came just in time to help me navigate a change to podcast categories. Let’s analyse the direct message Hello podcaster, [Small fail here as they don’t know my name. Implies a purchased list rather than an opted in CRM database.] In case […]
No related posts.
5 Essential elements of SMS marketing
/0 Comments/in SMS Marketing /by Sudip MuttAs a business owner, you’re always looking for ways to boost your sales, enhance customer relationships, and stand out from your competition. This is why you should engage your customers through SMS marketing. If you use it the right way, it can be your most powerful marketing tool. It’s an indisputable fact that many people […]
No related posts.
Conversation as a marketing tactic
/3 Comments/in Sales /by Rebecca CaroeAt the weekend I was teaching a class on The Art of Conversation and it was such an enlightening experience. Firstly, the topic intrigued me because I wondered who wanted to learn – and I soon found out that the group was a complete mix of people. Some wanted improved networking for work and some […]
No related posts.