Adoption curves for MarTech

This past week has seen a “Sweeper Wave” of coinciding reading and researches which tell me one new thing – podcasting for business content marketing is now going mainstream. First let me explain the sweeper waves – I was on holiday on the Coromandel Coast and a sea swell off the west coast caused occasionally […]

smcnz19

Ready to learn Social Media in 2019?

Rebecca is going to be at the Social Media Conference NZ #SMCNZ19 March 1-2 – she’s hosting a table talk on podcasting and blogging for business. This is a fantastic opportunity to invest in your business and for your own professional development. The conference is for Small business to corporates, from beginners to advanced. Imagine […]

marketing problem, angry man problem, problem solving marketing,

Problem Solving for Marketing

Three types of complex problem exist and marketing increasingly faces all of them as we go omni-channel. Understand the differences and the methods of resolving each

spam pingl,

Referral traffic from Pingl is spam

I was checking the analytics on a client site and saw a referral from a website I did not recognise.  And so I investigated it. After typing in the reach-publisheral website address manually (I always do this in a new browser window), an automatic redirect came into effect and I ended up on Pingl.net [no, […]

Why I’m not signing up with DesignRush

There are lots of agency listing websites and directories – I have long been a fan of Chuck Meyst at AgencyFinder.com and Tom Holmes’ Creative Brief in the UK. DesignRush is a nicely designed website for listing agencies allowing filtering by country and skillset. I found three New Zealand agencies there – none of them competitors […]

semantic keywords, SEO, keyword indexing, natural search

Keyword tool tip for 2019

Happy new year everyone.  I’m loving being on summer break – but it doesn’t stop me researching and finding top new tools and ideas for digital marketing success. Latent Semantic Indexing Keywords Found this great site which can help you identify LSI keywords for your website SEO. What are LSI keywords? LSI (Latent Semantic Indexing) […]

How Marketing Automation Can Help Your Business Long Term

Market automation is a technological process that streamlines as well as provides visibility into the marketing activities of a business. It is an assortment of tools, processes, and workflows, where the tools are used to automate the commonly repetitive tasks. While marketing automation is highly important in producing and nurturing new leads, for long-term business […]

How To Measure Your Marketing ROI

In every marketing campaign, knowing the Return on Investment or ROI allows entrepreneurs to make decisions that determine their business success. Therefore, it’s fair to say learning how to measure your marketing ROI helps you assess if your business is on the positive side of the equation. The concept behind ROI is not so simple. […]

first marketing, first sales, new business success

Who starts first – marketing or sales?

I wrote this email to a client today.  I have been working with them to set up and activate the things which will move them towards sales.  And I answer the Chicken and Egg question too…. read on I think you have made significant progress in understanding three things which are essential to a successful […]

Keyword Search Simplified – 3 Ways You Can Find the Right Keywords to Siphon Traffic From

Whether in content marketing or a Google AdWords campaign, the role of keywords cannot be underestimated. It’s one of those things some people are quick to ignore, but which could very well spell the end for business. To that end, you need to be working overtime to find the right keywords for your campaigns. Unfortunately, […]