Can a prospect tell “at a glance” whether you are the right business for their needs? Web visits last ever-shorter durations and so your positioning [the message about what you do and for whom] is critical. I was asked by a client to provide examples of marketing agencies who have good positioning on their websites. […]
https://creativeagencysecrets.com/wp-content/uploads/2019/05/Three-audiences.png9622328Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2019-05-22 14:52:352019-05-22 14:52:37Business positioning - do this
LinkedIn hides some of its best features – deliberately. So here is my quick tip of the week to help you grow your connection base. Do you know about your followers and following feed? Thought not. Log into your LinkedIn. Then paste this into your browser and take a look at this URL. It lists […]
You can look on freelancer websites and marketplaces. Some of these are specialist sites, e.g. Toptal is for UX/UI people. Upwork | Hire Freelancers. Make things happen. http://Freelancer.com Clarity — On Demand Business Advice allows you to ask questions first and then hire the people who answer. You can buy advice over the phone by […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2019-05-02 09:05:032022-12-19 13:51:21How to find digital marketers
I got asked to give a high-level answer to this question on Quora. My response is quite generic – the process applies to any marketing project – the detail of the methodology in each step is where each will differ.The questioner was asking about a “new music podcast”. Who is your podcast audience? What type […]
https://creativeagencysecrets.com/wp-content/uploads/2019/04/alex-zamora-1141783-unsplash.jpg35595338Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2019-04-29 10:00:002019-04-29 12:33:34How to market a podcast
Podcasts are growing so fast that the big-money VC community have started to throw funding towards podcasting platforms. Last year Spotify got in on the act with three podcast business acquisitions and now the mega-big guns of Luminary will launch with a premium paid offering of exclusive podcast content. Internet land grabs for all Since the […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2019-04-23 14:25:302019-04-29 13:02:42Podcasts - the last internet landgrab?
I wrote this answer to What is the best way to pitch podcast hosts on being a guest. This process works for being a guest or as a host, inviting people to be your guest. As with any sales job: Find out what the podcast host’s topics, influences and areas of interest are Judge whether […]
Sometimes I just discover things by trying something new. Did you know that you can find people on LinkedIn using their partial email address? I had met a lady whose surname I didn’t know – but I had her email on the meeting calendar invite – amandam@thisbiz.com [that’s not a real address]. And so I […]
https://creativeagencysecrets.com/wp-content/uploads/2019/04/LinkedIn-not-linked.png792656Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2019-04-10 15:19:042022-12-19 13:51:21LinkedIn changes you need
The rise of podcasting as a medium to reach and influence audiences, grow brand awareness and promote your business continues. I’m delighted to announce that Terry Baucher, a self-confessed “Tax Nerd” has launched his podcast – The Week In Tax with the help of Creative Agency Secrets. Terry has long been a broadcaster called on […]
I care deeply about the Creative Commons movement – this blog has been licensed for share-alike attribution since it started in 2006. The Christchurch massacre on Friday has highlighted one of the challenges of modern media. How to stop bad stuff being shared; and the converse, how to preserve good stuff for future use. The […]
Reviews are essential for businesses building brand visibility online. But bad reviews make my toes curl. Sometimes they are fair, sometimes not. What can the marketing team do about this? Different pathways for different reviews Treating different customers differently is a core principle of good CRM. But until the review is published, you won’t know […]
https://creativeagencysecrets.com/wp-content/uploads/2019/03/Review-starter-page.png902964Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2019-03-18 15:36:092019-03-18 15:36:12Customer Reviews - what about the bad ones?
Business positioning – do this
/1 Comment/in B2B, Branding, Case Studies, Copywriting, SEO /by Rebecca CaroeCan a prospect tell “at a glance” whether you are the right business for their needs? Web visits last ever-shorter durations and so your positioning [the message about what you do and for whom] is critical. I was asked by a client to provide examples of marketing agencies who have good positioning on their websites. […]
No related posts.
Who’s your LinkedIn Follower?
/151 Comments/in B2B, Lead Generation, Sales, Social Media /by Rebecca CaroeLinkedIn hides some of its best features – deliberately. So here is my quick tip of the week to help you grow your connection base. Do you know about your followers and following feed? Thought not. Log into your LinkedIn. Then paste this into your browser and take a look at this URL. It lists […]
No related posts.
How to find digital marketers
/38 Comments/in Marketing ideas, Pitching, Strategy /by Rebecca CaroeYou can look on freelancer websites and marketplaces. Some of these are specialist sites, e.g. Toptal is for UX/UI people. Upwork | Hire Freelancers. Make things happen. http://Freelancer.com Clarity — On Demand Business Advice allows you to ask questions first and then hire the people who answer. You can buy advice over the phone by […]
No related posts.
How to market a podcast
/0 Comments/in Marketing, Podcast /by Rebecca CaroeI got asked to give a high-level answer to this question on Quora. My response is quite generic – the process applies to any marketing project – the detail of the methodology in each step is where each will differ.The questioner was asking about a “new music podcast”. Who is your podcast audience? What type […]
No related posts.
Podcasts – the last internet landgrab?
/1 Comment/in Marketing /by Rebecca CaroePodcasts are growing so fast that the big-money VC community have started to throw funding towards podcasting platforms. Last year Spotify got in on the act with three podcast business acquisitions and now the mega-big guns of Luminary will launch with a premium paid offering of exclusive podcast content. Internet land grabs for all Since the […]
No related posts.
Pitching podcasts
/1 Comment/in Podcast /by Rebecca CaroeI wrote this answer to What is the best way to pitch podcast hosts on being a guest. This process works for being a guest or as a host, inviting people to be your guest. As with any sales job: Find out what the podcast host’s topics, influences and areas of interest are Judge whether […]
No related posts.
LinkedIn changes you need
/6 Comments/in Marketing, Social Media /by Rebecca CaroeSometimes I just discover things by trying something new. Did you know that you can find people on LinkedIn using their partial email address? I had met a lady whose surname I didn’t know – but I had her email on the meeting calendar invite – amandam@thisbiz.com [that’s not a real address]. And so I […]
No related posts.
B2B Podcasting rises
/219 Comments/in B2B, Podcast /by Rebecca CaroeThe rise of podcasting as a medium to reach and influence audiences, grow brand awareness and promote your business continues. I’m delighted to announce that Terry Baucher, a self-confessed “Tax Nerd” has launched his podcast – The Week In Tax with the help of Creative Agency Secrets. Terry has long been a broadcaster called on […]
No related posts.
Christchurch and Creative Commons
/0 Comments/in Case Studies, Digital media /by Rebecca CaroeI care deeply about the Creative Commons movement – this blog has been licensed for share-alike attribution since it started in 2006. The Christchurch massacre on Friday has highlighted one of the challenges of modern media. How to stop bad stuff being shared; and the converse, how to preserve good stuff for future use. The […]
No related posts.
Customer Reviews – what about the bad ones?
/0 Comments/in Local Marketing, Marketing ideas /by Rebecca CaroeReviews are essential for businesses building brand visibility online. But bad reviews make my toes curl. Sometimes they are fair, sometimes not. What can the marketing team do about this? Different pathways for different reviews Treating different customers differently is a core principle of good CRM. But until the review is published, you won’t know […]
No related posts.