semantic keywords, SEO, keyword indexing, natural search

Keyword tool tip for 2019

Happy new year everyone.  I’m loving being on summer break – but it doesn’t stop me researching and finding top new tools and ideas for digital marketing success. Latent Semantic Indexing Keywords Found this great site which can help you identify LSI keywords for your website SEO. What are LSI keywords? LSI (Latent Semantic Indexing) […]

How Marketing Automation Can Help Your Business Long Term

Market automation is a technological process that streamlines as well as provides visibility into the marketing activities of a business. It is an assortment of tools, processes, and workflows, where the tools are used to automate the commonly repetitive tasks. While marketing automation is highly important in producing and nurturing new leads, for long-term business […]

How To Measure Your Marketing ROI

In every marketing campaign, knowing the Return on Investment or ROI allows entrepreneurs to make decisions that determine their business success. Therefore, it’s fair to say learning how to measure your marketing ROI helps you assess if your business is on the positive side of the equation. The concept behind ROI is not so simple. […]

first marketing, first sales, new business success

Who starts first – marketing or sales?

I wrote this email to a client today.  I have been working with them to set up and activate the things which will move them towards sales.  And I answer the Chicken and Egg question too…. read on I think you have made significant progress in understanding three things which are essential to a successful […]

Keyword Search Simplified – 3 Ways You Can Find the Right Keywords to Siphon Traffic From

Whether in content marketing or a Google AdWords campaign, the role of keywords cannot be underestimated. It’s one of those things some people are quick to ignore, but which could very well spell the end for business. To that end, you need to be working overtime to find the right keywords for your campaigns. Unfortunately, […]

Trendosaur SaaS, retail find products

My SaaS has 7% conversion rate, how to improve?

My eCommerce SaaS has a conversion rate of 7% (2 new subscribers a day). I only get 1200 page hits a month though. How can I get more traffic? The service is called Trendosaur. It helps online retailers make money by showing them the most profitable products to sell. My subscribers love the service. I’ve […]

woocommerce, Full multi currency list

Case Study: Multi Language Website

New challenges are what we thrive on and so the opportunity to work with a client on migrating them to a Multi Language and Multi Currency website was exciting. Specifying the Minimum Key to getting a great outcome was the first step of the site adjustment – what was the minimum viable site which would […]

cleaneze, carpet cleaning, Auckland carpets

Daylight savings promotion ideas

Twice a year you get a chance to run a promotion themed around the biannual clock changes in spring and autumn (fall).  We call it daylight savings or “summer time” but either way, the clocks advance or retreat an hour. Here are 5 themes for promotions you can run in your marketing 5 Daylight Savings […]

B2B Event Marketing, webinars for business, event marketing

B2B Event Marketing tips

I got a call this week and asked to advise an event which is for business to business audience how I could help them double their attendees in the last 4-5 weeks before the event happens. This is my advice. Last-minute event marketing Set up a tripwire webinar to drive interest / registration details Find […]

Digital Marketing

Digital Marketing Strategies You Need to Try

Digital marketing is now a fully-fledged, accessible, gigantic industry – dabbled in by most companies across the world. From humble beginnings, it’s taken some twists and turns on its way to ubiquity – and now, it’s something that’s developing and changing in ever-increasing spirals of complexity and competition. In order to stay ahead of the […]