Search Console and broken website links

Has Google been sending you emails recently?  If you are the webmaster for your domain, you will be getting messages from Google Search Console as they find new errors on your website. The newly helpful Search Console Reports are good to get.  This is all part of a rollout of improved reporting.  Now you can […]

Landing page

Four Major Mistakes You Don’t Want To Make With Product Landing Pages

Designing a landing page is no easy task. There are many moving parts to consider, including copywriting, design, social media, and CTA placement. And with so many decisions to make (both big and small), it’s no wonder that mistakes can easily occur. In many cases, business owners fail to take the proper precautions to ensure […]

The (b)leading edge of Accountancy marketing

Sage publishes an annual survey of accountants attitudes – what’s interesting is that it is global and the summary report details some good findings about the profession.  It’s called The Practice of Now 2018  As a marketer who works with professional services businesses, my reading highlights some big numbers in the research about artificial intelligence, […]

Heat Mapping Tools

Quick and Easy Guide to Designing a High-Converting Website

Nowadays, countless guides on the internet try to persuade you how easy it is to build a successful website from scratch. While it’s true that anyone can get a decent-looking site live with the right tools, it’s still not easy for the online community to separate good web designers. Remember, an experienced web developer knows […]

Creative Marketing: How To Get Your Company Noticed In 2018

Trends are indicative of what is popular and selling well. If you want to transform your business, regardless of size or industry, you need to be aware of these trends and then implement them as effectively as you can. Creative marketing encompasses both the creative and the marketing world, and often to great effect. Exciting […]

How to Migrate to Digital Marketing

Migrating to digital marketing from traditional marketing is a question I get asked frequently.  Giving a talk to the Te Atatu Business Association, I was able to showcase both business to business (B2B) and business to consumer (B2C) examples of ways to work out these things Where to start your digital marketing Which marketing methods […]

Is it a Smart Idea to Buy More Than One Domain Name?

If you are planning to go into business for yourself, you need to be on the web. Just as the company you worked for until recently has their site on the web, you need to establish your own. By doing so, you will put yourself in a position to reach a potential audience that numbers […]

Simple Ways To Save Time And Money When Running Your Website

Running a website can be costly, regarding both time and money. That’s why it pays to use every avenue available to make the process easier. We have some simple ways to help keep costs down and make sure that running a website does take over your life (unless you want it to). Get A $5 […]

3 Technologies That Will Transform Your Business Marketing by 2020

The year 2020 was once the ideal setting for futuristic sci-fi movies, but now it’s just around the corner. As the world gets closer to a new era, people have to brace themselves for the changes technology is going to effect on the business world. In fact, your customers will often drive technology you adopt […]

Featured on the 302 Temp Redirect show

Thanks to Glenn Marvin of Konnector who interviewed me on his 302 Temporary Redirect Show (that’s a geek joke – a website has a 302 error code…. ).   5 key activities for B2B Marketing During the show Glenn asked me what my “always on” fundamental B2B marketing activities are.  If you want to listen […]