Event Invitation Copywriting

Event invite copywriting – a “before” and “after” comparison. First I analyse each paragraph – what’s it about? The draft I was sent was structured like this – The Promise – Sow Doubt – Question (which will be answered) – List of Sales Points – Speakers & event details When I finished rewriting it, the […]

Networking to find a job

There’s a recession coming. What does that mean for marketing jobs? Two things – a lot of in-house teams will be “let go”. [I hate that phrase.] Secondly, a lot of freelance, contracting and short term jobs will be created. When enterprise finds resources constrained, an easy way to de-risk is to use self-employed talent […]

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The Essential Checklist for Choosing a Tradeshow Company

You’ll need a lot of planning and preparation for a trade show. You must create a budget, craft your brand message, set goals for attending the event, and prepare your supplies in advance. Choosing a tradeshow exhibit company to assist you with this can help you to get the most out of your investment. Craft […]

3 simple new business hacks for 2022

I”m always looking for new clients and customers when working with a B2B brand n their marketing. Sometimes I see a cute tool or tactic and today I’m sharing three of them. Home page call to action Loved this because it shows light humour and a pretty persuasive message. Yes, I have scrolled a long […]

app developer screen,

The Most Common Mistakes That Beginner App Developers Make And How To Avoid Them

The app development industry is incredibly lucrative, and many businesses, both small independents and large corporations can profit greatly from this business. There are many different types of apps out there being released daily, from educational and informative apps to games and entertainment apps and everything in between. Unfortunately, as with every industry, plenty of […]

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How to Create Brand Name Ideas

Coming up with brand name ideas is no easy task. However, companies like NAMIFY are making it easy for businesses of all sizes to create unique, memorable brand names that will help them stand out from the competition. There are a few things to remember when brainstorming brand name ideas. Below are some things to consider when […]

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Benefits of meetups for B2B marketers

A neighbourhood swing. With the message “sit on the deck”. For a business, would it be good to have a place where people could come and drop by to have a chat? Customer insight is notoriously hard to get. It’s easy to get from your passionate customers. It’s easy to get from your haters, but […]

marketing education

B2B Marketing education ideas

I’ve got a red book – and it’s where I write notes from any educational things I do. It’s fascinating – the current book starts with “Trusted Content Creation” by Brian Clark and the most recent entry is about YouTube Video production by Evan Carmichael. The thing I like best about it is not the […]

Link Outreach Services Purposes and Advantages

SEO link building is an investment that can pay off big time in the long run. It’s cost-effective, repeatable, and personalized. But it can also be tedious if you don’t know where to start. Link outreach services can help you build the right link profiles for your business. Link Outreach Services are a great way […]