Best books for Pitching and winning marketing work

I was doing some training with a client this week and they asked me about pitching for new business. There are three books on my shelf which I have found useful in my 25 year career. Shaun Varga – Brilliant Pitch – what to know, do and say to make the perfect pitch. Prentice Hall […]

Want To Grow Your Business Online? Here’s How!

Many business owners dream of outperforming competitors through the creation of a strong online presence. If you’re ready to grow your brand online, note that the following strategies can help you do it: 1. Tap Into The Power Of Word-Of-Mouth Advertising One of the best ways to grow your business online is through the use […]

Web Security from an SEO Perspective

At the end of November, we will be partnering with Acronym to bring you expert insights on how web security plays an integral part in your Search Engine Optimisation (SEO). There will be a focus on incremental gains made by doing ‘the basics’ really, really well and using marketing experiments and careful measurement to create […]

Ask Me Anything (AMA) with Rebecca Caroe

How is your marketing going?   If you could make one change to your marketing for 2018 – what would it be? (Be brutally honest, tell us what being in control would mean to you). Now’s your chance to start that change. Rebecca Caroe is doing a national tour visiting these cities Christchurch 24th November, 2017 Tauranga on 27th November, 2017 […]

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5 Silly Mistakes Product Description Writers Make without Realising

Let’s be honest for a second: most of the product descriptions out there sound like they were written by robots, for robots. They’re bland, have no personality, and a lot of the times don’t even include everything a consumer may want to know about the product. Because prospects feel like they have no connection with […]

3 Ways to Change Your Business Thinking & Actions for 2018 Success

  Use the code “2018success” to grab a seat with a 50% off end-of-year special! This November, we’ve got another breakfast seminar happening! We will be covering 3 ways to change your business thinking and actions for 2018 success.  Has your business reached a standstill even with new business strategies and tactics implemented?   Perhaps it is time to renew […]

How to do a super simple competitor strategy analysis

When it comes to a marketing report, you may dread the idea of seeing pie charts, bar graphs and numbers floating around. That’s not to mention the accompanying dry, boring analysis of these results, written in what looks to be a different language. If you think this, you’re so very wrong. Recently, I wrote up […]

Innovation game, conteneo

Interview: Luke Hohmann, Conteneo Weave

Luke is in town for the Agile NZ conference and graciously agreed to give us an interview. I first ran into Luke because I am a particular fan of his Innovation Games sub-brand.  Check out these for your next team brainstorming session.  There are 12 games all explained in detail.  Some are part of the […]

Raz Chorev, Marketer, Australia,

Raz Chorev talks Email Newsletters

Raz is CMO of Orange Sky CMOs in Sydney, Australia.  We caught up recently and got his insights into the latest in email newsletters for business marketing. You’ve been doing email newsletters for years. How frequently do you change something major e.g. layout, frequency, type of article? Every couple of years: content, structure and design. […]

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SaaS renewals that are easy for customers

A robust, scalable business is always based on strong processes.  And if you are in the business of offering a Software as a Service (SaaS) product, you will doubtless have a recurring revenue model. Our business debit card expires tomorrow and so I’ve been in the throes of receiving alerts, notifications and emails from a […]