Profile Raising

Step four: Profile raising for new business

Getting well-known for what you do is a very long-term process. But this should not deter you because it’s relatively easy nowadays to become known for a specific skill or product.   Becoming famous for being good at what you do in a public forum takes a few simple steps, repeated. The goal of this […]

How to name your new business

A client has asked us how she can go about finding a suitable name for her new business.  This is our DIY suggestion about the method to use. go and do a synonyms and antonyms search do a Google Keyword tool search for 1,2, and 3 word phrases put them into a spreadsheet create a […]

Do you need help with your finance literacy?

Case Study: University of Auckland Finance Quiz One of the more exciting projects we have had the pleasure of working on recently, was for the University of Auckland. The goal was to help educate first-year students and encourage them to seek out and engage in smarter finance decisions. Now, unless you are an aspiring investment […]

Step three: New business pipeline

How well are you doing at winning new customers and prospects? Is it very important because your percentage success rate at winning opportunities has a direct impact on the number of opportunities that you convert paying customers. Even a small improvement in your success rate will help you to make more money. Step 3 in […]

My Internship at Creative Agency Secrets – Emelie Tillack

My name is Emelie and I have been interning with Creative Agency Secrets for the past 2,5 months. I am a Swedish marketing student at Halmstad University and this internship has been a part of my education. It has been great to finally get to work with marketing for real rather than just be reading […]

Coworking space

How to get your first co-working members?

We have just opened a coworking space and although we are getting good traffic to the website we are struggling converting paid members, both online and offline. Any tips from those who have started coworking spaces on how you signed up your first 10 or 20 members? The answer is the same for any new […]

Rachel Martin website GrowthHacking expert

What to do when your content is used without permission

Sometimes you find out that someone has reproduced your work without permission. There are scales of bad-ness here, ranging from plagiarism through to lack of attribution. What should you do when you find out? The answer depends on a few things – if you are a world famous published author and public speaker, you may […]

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Marketing Communications

Step two: Marketing Communications

In this section we’re going to look at all the different collateral you use to talk about your business to a new prospect. Search around your office and pull out a copy of every single thing that you can find which has been printed or used electronically to describe your business services and products. Take […]

Podcasts – 7 Reasons Why Marketers Need Them

Earlier this year, I had the pleasure of attending the 2016 Asia/Pacific Podcasting Conference, held here in Auckland. It was a fantastic two day event that showcased a number of talented speakers and presented some interesting ideas towards the future of podcasts. We use some sort of variation of podcasting with a number of our […]