Have you forgotten about directory listings for local search?

Yet again, Google has changed its search page layout – the right sidebar went last week…. Now, does that matter for your business or not? The old sidebar had adverts in it and now adverts only appear at the very top of the search listings.  This is a “reduced real estate” situation in the lingo.  […]

CCH Learning, Webinar,Rebecca Caroe,

Get Your Business Website Working for you – Webinar Date

Business websites cannot be static “set-and-forget” marketing assets. Learn how to work your website so that it pays back the investment to the business. A well-run website should:  Show up in natural search  Answer visitors’ questions  Bring enquiries, leads or sales to the business  Persuade visitors to reveal their identity  Showcase the expertise of the […]

Creative Agency Mastermind Lightbulb

Creative Agency Mastermind Group for Australasia

Occasionally I read an article that stops me in my tracks, it’s so compelling and aligned with my own thinking that I stumble, double-take and yell Hooray! This is one of those articles. Before you read it, I’d like you to indulge me and hear my anecdote. My search for a Business Peer Support Group Last […]

What is the New Business process?

Continuing our series on the Art and Science of New Business – Read Part 1. I’m going to start with the definition of a business process – Process – a collection of related, structured activities or tasks that serve a particular goal. I took that definition from Wikipedia but it’s very straightforward if you do […]

Marketing rollercoaster

What are New Business Leads?

Leads are defined as an enquiry that brings business revenue for you. What form it takes of course varies, it may start with a casual conversation in the pub or might be a phone call to you; it might be a business card that someone has collected from a networking event. Many business owners find […]

Be Innovative with How You Get Testimonials

Be Innovative with How You Get Testimonials

When you’re new, or growing, and need social proof to prove your worth to the world So, you’re starting out your business and you know you’ve got a good thing going. But something you don’t have yet from your clients: their endorsement of you and your brand or your product. Sure, they’ve told you they […]

We Have Moved to a New Office

We’re happy to announce that our team have recently left the Ironbank on 150 Karangahape Road and moved our office to a new location. It’s only a short walk from our old office. From now on our new address is: 74D France Street Eden Terrace Auckland 1010 Welcome to our new office! Our phone numbers […]

From attraction to traction: build your list with Unbounce landing pages

Landing pages are important to drive valuable conversions for your business as we wrote before, whether from current customers or new prospects. But designing the perfect landing page can take several weeks to accomplish. Well, at least, it used to. Enter Unbounce, a tool we are using to create beautifully designed landing pages, built to deliver easily […]

Crossfire Fire Engineers, Auckland, new website copy

Case Study: Website redesign for busy professional firm

Crossfire Engineers are one of the leading practices in Auckland delivering advice for fire engineering in new buildings as well as refurbishments.  The team is expert in fire safety advice, but not website marketing. When they needed to edit their old website it meant paying the developer to upload content and so it was clearly […]

Ontrapot ‘lip service’ to customer feedback

So to add insult to injury, Ontraport sends me a feedback form – but once the ticket was closed by the agent, I can no longer submit my (negative) feedback. Wads. No related posts.