Crossfire Fire Engineers, Auckland, new website copy

Case Study: Website redesign for busy professional firm

Crossfire Engineers are one of the leading practices in Auckland delivering advice for fire engineering in new buildings as well as refurbishments.  The team is expert in fire safety advice, but not website marketing. When they needed to edit their old website it meant paying the developer to upload content and so it was clearly […]

Ontrapot ‘lip service’ to customer feedback

So to add insult to injury, Ontraport sends me a feedback form – but once the ticket was closed by the agent, I can no longer submit my (negative) feedback. Wads. No related posts.

creative agency secrets new landing pages

The Landing Page: Is Yours Performing?

Landing pages are undoubtedly one of the most powerful features of your entire website. We’re willing to bet that, regardless of the purpose of your website, you have at least one landing page to filter your web traffic towards a purchase decision or other desired action. You don’t want to let your prospective customers slip away because […]

My Internship at CAS- James Halpin

Hi, I’m James Halpin and I’ve been lucky to have an internship at CAS over the past month and boy, has it been a crash course. Being at CAS was my first exposure to the professional working world and it is certainly different to my previous work experience. I’ve had to adapt my skill set […]

FAIL Ontraport subscribes complainers

Following up on my post, here’s the latest…. I get an email from Ontraport promoting their WordPress plugin. I definitely did not subscribe to this.  If you read the earlier post, you’ll see I was complaining about their service as I suspect they support spammers. So I click through to unsubscribe from this newsletter and […]

Ontraport unsubscribe form #fail

Does Ontraport allow a spam by-pass?

I just tried to unsubscribe from an email list.  It was sent to my personal (non-work) account and I don’t remember subscribing – not to say I didn’t o it sometime. But click the unsubscribe link and something went a bit wacky. Take a look at this – no data in my subscribe forms, plus it […]

Leads tracking spreadsheet sample

The Art and Science of Generating Leads

Many business owners tell us that they want more inbound leads and enquiries for new business.  We know exactly how to do it AND we’ve been practicing what we preach for years.  Here is the proof – our own data month by month of enquiries to buy Creative Agency Secrets’ services. Today we’re announcing a webinar […]

Quality Website Developers

Quality website developers – time to up your game

I get really mad when low quality website developers over-specify for marketing websites.  Is this something you have seen? Part of the expertise of a high quality web developer is to recommend the right tool for the job and I find it ridiculously easy to spot website developers who are not skilful.  But it still […]

Alexa rank for Creative Agency Secrets

How to compare my website with a competitors’

Sitting with a client, he brought up a competitors website and asked me how much traffic they got in comparison to his site. Top 3 ways to compare websites There are several free tools you can use to compare your public website statistics with other websites.  Remember things like Google Analytics only work if you […]

The best approach to get leads for a B2B solution

I got this question on Clarity.fm where I’m a registered consultant and so decided to share my answer here as well. Firstly, get some testimonials and case studies for the product. Build a website and pay to have it SEOed professionally. Plan a blog writing year of articles. Get public speaking opportunities to showcase your expertise […]