What is the New Business process?

Continuing our series on the Art and Science of New Business – Read Part 1. I’m going to start with the definition of a business process – Process – a collection of related, structured activities or tasks that serve a particular goal. I took that definition from Wikipedia but it’s very straightforward if you do […]

Marketing rollercoaster

What are New Business Leads?

Leads are defined as an enquiry that brings business revenue for you. What form it takes of course varies, it may start with a casual conversation in the pub or might be a phone call to you; it might be a business card that someone has collected from a networking event. Many business owners find […]

Be Innovative with How You Get Testimonials

Be Innovative with How You Get Testimonials

When you’re new, or growing, and need social proof to prove your worth to the world So, you’re starting out your business and you know you’ve got a good thing going. But something you don’t have yet from your clients: their endorsement of you and your brand or your product. Sure, they’ve told you they […]

We Have Moved to a New Office

We’re happy to announce that our team have recently left the Ironbank on 150 Karangahape Road and moved our office to a new location. It’s only a short walk from our old office. From now on our new address is: 74D France Street Eden Terrace Auckland 1010 Welcome to our new office! Our phone numbers […]

From attraction to traction: build your list with Unbounce landing pages

Landing pages are important to drive valuable conversions for your business as we wrote before, whether from current customers or new prospects. But designing the perfect landing page can take several weeks to accomplish. Well, at least, it used to. Enter Unbounce, a tool we are using to create beautifully designed landing pages, built to deliver easily […]

Crossfire Fire Engineers, Auckland, new website copy

Case Study: Website redesign for busy professional firm

Crossfire Engineers are one of the leading practices in Auckland delivering advice for fire engineering in new buildings as well as refurbishments.  The team is expert in fire safety advice, but not website marketing. When they needed to edit their old website it meant paying the developer to upload content and so it was clearly […]

Ontrapot ‘lip service’ to customer feedback

So to add insult to injury, Ontraport sends me a feedback form – but once the ticket was closed by the agent, I can no longer submit my (negative) feedback. Wads. No related posts.

creative agency secrets new landing pages

The Landing Page: Is Yours Performing?

Landing pages are undoubtedly one of the most powerful features of your entire website. We’re willing to bet that, regardless of the purpose of your website, you have at least one landing page to filter your web traffic towards a purchase decision or other desired action. You don’t want to let your prospective customers slip away because […]

My Internship at CAS- James Halpin

Hi, I’m James Halpin and I’ve been lucky to have an internship at CAS over the past month and boy, has it been a crash course. Being at CAS was my first exposure to the professional working world and it is certainly different to my previous work experience. I’ve had to adapt my skill set […]

FAIL Ontraport subscribes complainers

Following up on my post, here’s the latest…. I get an email from Ontraport promoting their WordPress plugin. I definitely did not subscribe to this.  If you read the earlier post, you’ll see I was complaining about their service as I suspect they support spammers. So I click through to unsubscribe from this newsletter and […]