Autoresponders Email Marketing – A Good Example

We recently visited GetSpokal.Com and were pleasantly surprised when we received 3 spaced apart automated emails after signing up to their newsletter. This is a brilliant example to show you Autoresponder Email Marketing done right. Not to mention their service description landing page is magnificent. Here are the autoresponders we received… Autoresponder Email 1: intro and thank […]

Prince Harry with braces - mBraceables

This season’s teen Xmas gift?

What is it about the ‘stocking filler’ category that brings out the zany product ideas?  I know we’re all fed up with cartoons about dead cats, Princess Diana photos and printed diaries or calendars. So how about pictures on your teeth? Introducing mBraceables Clip on images that go on your front four teeth over the […]

Trying Out Twitter’s Promoted Tweets

We had a go at using Twitter’s “Promoted Tweets” service to advertise our upcoming marketing event on Facebook Ads Vs. Google Adwords, and found some pretty interesting results. How It Works Promoted Tweets on Twitter appear at the top of timelines for users matching a profile description you define… What We Did With a $50 […]

FREE eBook: Cold Emails – Doing it right and netting yourself leads

Email is a vital tool to growing your business. It’s non-invasive, interactive, and most of all – integral to business communications, so often get noticed. One way to use email is through cold emailing, which is emailing to people you don’t know. It can come across as underhanded, but when done correctly it’s a marketing practice that shouldn’t be […]

Christmas Campaigns That Shine

Christmas campaigns may seem like a gimmick, but they work. That’s because it’s a time of year where people are looking to buy and as a result, customers are far more communicative. Look reactionary by planning early Planning early has many benefits. For example, you don’t want to get a campaign stopped behind bureaucratic doors and miss your chance […]

3 Cheers to the Design agency who fired Lord Sugar

A delightful story from Design Week about the agency hired to help with the Apprentice reality TV show and how they ended up quitting. Does anyone remember Richard Seymour on the Product Design show “Better by Design”? The agency had EXACTLY the same reaction – the show took top talent out of the business and it […]

Marketing a tree care surgery business

I am looking to launch a tree care (trimming, removal) business and was looking for ideas on creative advertising etc that can be done cheap. You’ve come to the right place!  You don’t say which town you are in but here are our best suggestions: Join a BNI group.  Business Networking International meetings are weekly […]

Writing and reading long emails

Long copy email as a sales tool – example

Writing long emails There are people who do not favour writing long messages, yet there are others who buck the trend to compress and shorten messages. Because they have a beautiful writing style they “get away” with long messages. I often read these. David Baker runs ReCourses – a service advising owners how to run […]

A note on subject lines for cold email

I am subscribed to get emails from Nick Johnson from Incite.  His copywriting is exemplary and I regularly find myself wanting to take the actions he requests. Look at this picture taken from my in box of recent messages I’ve received from Incite. Did you notice that few of the subject lines actually say what’s […]

Skincare brand launch gift ideas

We got a question from a reader Hi, will you please give me an idea about launching and what gifts we can give to our guests. I want something related to skin care products.   Product launch gifts What the gift is – should relate to your brand.  Ideally can you create small samples in […]