Global vs New Zealand awareness of native advertising

Copyblogger published a great infographic and detailed survey on what people thought native advertising is all about. And  we did our own mini version for respondents in New Zealand. Whether you fall into the “I know it” or the “I know nothing” group, we would love to get you along to contribute to the debate […]

How do I get funded startups to buy Content Creation services?

A Question we answered on Clarity.fm.   We recently launched content creation services. (Article creation, infographic design, etc) We have 3 funded startups that we currently work with. Acquired through my network. How can I get more, what would be the best way to do this? Have a solid new business development process and an […]

How to improve a ‘cold’ email introduction

Many businesses use direct email and purchased mailing lists for new business development.  It’s a tried and tested technique. But it only works when you have a VERY compelling and well-written message. Here’s an example we received Would you like to have just one invoice to pay every month for all of you property maintenance? […]

10 Year Anniversary

10 Year Anniversary Promotion

In a previous article, we discussed ways in which you can promote a business anniversary. Recently, one of our clients celebrated their 10th year in business. To celebrate, we did three things. We created an eBook to highlight the changes in the industry over 10 years and where the next 10 years may take them, […]

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The Legal Side of Marketing – what you need to know

Whether you are a young entrepreneur looking to venture out into the world of small business, or you are a high level marketing firm, you need to fully comprehend the ins and outs of basic marketing and law.  It’s important to know what will get you (or your clients) in hot water, or even worse, put […]

Bloggers Club NZ website

Interview with Jenene Crossan, NZ Girl

Jenene has an enviable track record as an internet entrepreneur. What made you pick the internet The first part was to be young enough – when I first went into this space I was a teen, it was a natural part of where things were going.  For years I’ve used the descriptor if you’re on the […]

Internship at Creative Agency Secrets

My time as “The Intern” My name is Johan Ericson and I’m a marketing student from Sweden. I’ve just completed a three-month internship at Creative Agency Secrets and feel that in a short space of time I’ve learned a lot. Aside from having the benefit of getting to know the people and work environment at […]

What’s the advantage of FeedBlitz over Mailchimp?

We got this question from an SEO agency who works on a client and thought that our answer might be useful to others.  These services are mass email sending programs – each has different features and applications. Creative Agency Secrets uses FeedBlitz….. Firstly because they did RSS to email first before others offered the service. […]

The DOs and DON’Ts of newsletters for accounting firms

Newsletters are an essential form of communication between companies and their stakeholders. More often than not though, those that sign up to a newsletter are (potential) customers who are interested in what you do. Many accounting firms are adding newsletters into their regular marketing activities and we’re here to help you build your newsletters for […]

Interview with TrustRadius founder, Vinay Bhagat

Vinay Bhagat, TrustRadius Image via CrunchBase We were lucky to find out about TrustRadius the enterprise software comparison site founded by Vinay Bhagat Image via CrunchBase through a search we were doing for clients.  As a result, we got in touch with them and secured an interview. Why did you start TrustRadius? We’re trying to […]