How to make a visually attractive QR code

QR codes enable website linking from mobile phones. And are a simple way to connect your prospects to your physical marketing materials.

They are butt-ugly.

Who wants to ruin a nice design with a pixellated image plonked down in the corner of the page?

We’ve found easy ways to improve the look of QR.

Unitag QR Code Generator Review

Unitag Live is a website that lets you create and customise QR codes in a huge variety of ways. More free online QR code generators have limited customisation but Unitag lets you add your logo into the code, change the corner images and alter the colours.

Unitag Live Features

Unitag Live Features

The first step in the QR code creation process is picking the website your QR code will link users to. You can send them to a location using the GPS on their scanner or tell their smartphone to instantly call a number. You can even have the QR code call in a business card for the user to look at.

Once you’ve directed users to the right content you can start customising the look of your QR code. Unitag has several predefined template ideas, but gives you the power to alter every aspect of your QR code in a variety of ways.

  • Colors (American spelling) – allows you to modify the QR code colour. You can also blend two colours into the QR code which gives a shaded rainbow effect across it.
  • Look – this modifies the shape and style of the corners and main section of your QR code. The main section refers to the dots that make up the code.
  • Logo – uploading a photo here places that uploaded image in the center of your QR code. Large files cannot be uploaded however so you’ll have to save big images as smaller ones (e.g. reduce the size in powerpoint and re-save it as another picture).
  • Eyes – this feature changes the colour of the inside and outside of the corners on your QR code.
  • Options – here you can change the background colour of your QR code, it’s shading and the quality of the image (the size). Be wary of altering this too much because if the background colour clashes with the QR code colour then the QR code cannot be read by scanners (e.g. dark purple QR codes on a dark blue background will not work).

You can also pay a yearly fee to get extended features from Unitag including:

  • 1 or more mobile websites
  • QR Codes management and storing
  • High resolution exporting
  • Template management
  • Batch generation
  • Editable QR Code content
  • Tracking & analytics
  • Intelligent filter (e.g. different languages)
  • Multi-user accounts
  • Statistics per campaign
  • XLS and CSV export for statistics

Definitely explore the higher level plans if you run marketing campaigns that require heavy statistics tracking. Website clickthroughs and tracking on Google Analytics would more than likely track the same statistics, however.

If you’re looking for a simpler QR code creator online you can also try:

Just to give you an idea of what these codes look like and are capable of, here’s one that leads back to the Creative Agency Secrets homepage!

 CAS QR CODE

Expert coding integration needed

We have a client who sells training courses to their customers.  These run over a series of weeks.  They have customers in New Zealand, Australia, UK and USA.

They need some custom coding to automate the process of taking a booking, sending autoresponder emails and SMS messages to remind customers throughout the course series to turn up!

They are using Bookeo.com for the bookings; Vertical Response for the autoresponder and SMS Global for the instant messaging.

Bookeo has no API

Are there better alternatives to replace Bookeo?

This would be very attractive especially if the website could be configured to only display courses for the country the visitor is from.  The current Bookeo service only allows you to filter by category of class and a list of class venues – which isn’t searchable.   And so a better service which presented classes by City and then suburb using search rather than a pick list would be preferable.

Call Rebecca Caroe to discuss further.  And send us your scope of work and fee proposal.

 

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DashThis Analytics Website

User Review of DashThis.com

DashThis Analytics Website

If you’re looking to keep track of multiple social media pages or for a way to track the success of a campaign you’re running you might want to look at DashThis. With DashThis you add in links to your persona around the web (like your Twitter or Facebook account) and then create a “dashboard” of information about them. We recently reviewed DashThis for a client and this is our analysis:

How DashThis worksDashThis Main Account Page

As an analytics tool DashThis provides in-depth reports on your pages using devices called “DASHBOARDS”. You get acertain number of dashboards per month but can swap them for different periods or social media links, essentially re-using them. Once you have loaded in your page (e.g. Facebook) you can select it when you next create a dashboard. You can customise these dashboards to show the information you want, but you cannot seem to take it further than that and must use what they have built in.

As an example, Facebook pages get stats tracking for things including:

  • DashThis Facebook OptionsFan/ like count and increase over your chosen period
  • Fans added / new likes over your chosen period
  • Page impressions (views/ reach) over your chosen period
  • How many impressions were viral over your chosen period
  • Page interactions (comments, post likes, etc)
  • Top posts (by various groups e.g. engaged users) over your chosen period
  • Number of people talking about you over your chosen period
  • Number of stories about you over your chosen period
  • etc

Dashboards are versatile and can be used for a variety of statistics. The rolling dashboards are for instant statistics. Periodic reports do just that, report across a set period. Campaign dashboards follow the response your activities have gathered over a given period. This gives DashThis a wider variety of applications outside of just tracking social media page statistics.

Your account

The FREE account ends in just two weeks, which you can extend to a month by sharing DashThis.com otherwise your account will become inactive. From then on you have to pay a monthly fee where you get a number of dashboards starting at 1 dashboard for $19, then 3 for $39, 10 for $99 and so on. This means you can only have a certain number of dashboards active at any one time but you can delete one and recreate it for another page. In that way you could start with 1 dashboard and check a series of reports daily, although this could become time consuming.

Who would DashThis be good for?

DashThis is a comprehensive statistics tracking tool suitable for businesses managing a wide variety of pages, particularly social media pages. In some cases pages have their own tracking systems (such as Facebook on company pages) so if a business has a limited number of pages to track, having them all in one place won’t do them much good.

What DashThis Supports

The picture above shows the multitude of pages DashThis supports, including a new way to view Google Analytics.

If you’re a company overwhelmed by statistics tracking on multiple pages you’ll want to give DashThis a trial run. If you already have your analytics figured out it’s best to give this one a miss.

How to Set up and Host Live Webinars

We run a monthly podcast for one of our clients which has become fairly popular in it’s respective industry. This is a relatively new ability we’ve learned and as with everything we do, we’re happy to help others learn to do it as well.

To be clear, when we say webinars or podcasts we mean live audio and video feeds (much like radio if it had view-able PowerPoint slides!) which are broadcast over the internet for everyone to view. We record these broadcasts as we do them and give that recording to viewers afterwards and post them on YouTube or SoundCloud.

Create you own webinar

Very recently we got a tweet from a sports coach wanting to start holding webinars and we answered. We arranged a Skype chat, walked them through the programs and techniques we used and introduced them to other possible solutions we found along our journey of developing a quality podcast.  Here’s a summary of our advice.

Our process

We use a combination of the program xSplit and the website UStream:

  • xSplit – recording a webcam or a computer screen is a simple process today, but controlling that recording is an entirely different thing. The FREE program xSplit provides users with multiple “scenes” which operate like a powerpoint presentation. Each “scene” is like a slide in powerpoint and can be customised with images, live screenshots, webcams and more. It also takes audio directly from your computer and microphone, if one is attached. The program can broadcast to multiple sources and can directly record to your computer as a separate option for making videos. While it is only Windows OS compatible (so no support for Mac computers) it provides a lot of flexibility and control to the user.

  • UStream – when you are broadcasting you need a destination and a place for that broadcast to be viewed by others. We use our paid account on UStream with ads removed to broadcast our live viewing. UStream gives us a way to communicate with our viewers as well via a text based chat beside the video as it plays.

This set up makes it easy for viewers to watch as we just need to send them the link to our UStream account while we take care of the broadcasting and content. With other solutions you may need to download programs, make accounts or have to send attendees passwords. We have tested some of those solutions and for a wide audience and age range they proved too hard and presented barriers to attendance.

Other solutions you could use

Many of these solutions add a level of difficulty for either us or our viewers to join a webinar that we broadcast. However they may suit your needs better than they suit ours:

  • Google Hangouts – the Hangouts system created by Google is amazing. It allows you to broadcast your computer screen or your web camera to a live stream (then instant recording) on YouTube. For others to view directly they can watch from YouTube. If you’d like to chat to viewers however they would have to join your Hangout and thus disrupts many of your functions. You would have to mute each attendee if you want to talk and then you could communicate with them via text chat. It works but is cumbersome in it’s design. On the other hand it is a free solution without ads and  is simple for basic internet users to learn.

  • Downloadable webinar technologies – there are meeting simulators that can be used effectively to run webinars such as GoToWebinar or Anymeeting. These solutions are often paid, require you and your attendees to download a program and are designed primarily for corporate use. They will take some training to use (especially for your viewers) but the technology is great. If you’re a businessman looking to run online meetings or training sessions this solution is a great way to go. [only problem with Citrix GoToWebinar solution is the meeting invite does not adjust timezone to the recipient’s calendar]

Now that you’ve got access to the tools, you can start exploring the world of broadcasting and build yourself a webinar! If you’re less technical, or would like to put all of your effort into the quality of the webinar, we’d be happy to take the broadcasting task off your hands. Contact us for more details on these technologies or for a quote on what it would take for us to set up and run your webinar.

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How to be a successful Twitter manager

twitterWhat is a Twitter manager?

A Twitter manager is an individual who monitors one or more Twitter accounts and engages with Twitter users for those accounts. They are more than an automatic tweeting machine. They think of ways to engage their followers, how to gain new ones and spend much of their time interacting with the Twittersphere (the space of Twitter).

A Twitter manager must keep in mind that they are an entity and represent the values and voice of the account that entity belongs to. This is particularly difficult when they manage multiple accounts as they have to reflect multiple personas in their tweets.

What does a Twitter manager do?

These attributes are exactly what a regular Twitter user will do. However we’re talking about it and looking at it from a Twitter manager’s point of view. Here are the activities a Twitter manager undergoes and how they do them differently…

  • Creates original tweets: when a tweet first comes into existence it is said to be original, rather than taken from someone else’s tweet.
  • Shares tweets: this is where a tweet is tweeted again and the original sender is notified and credited. These types of tweets can help smaller pages generate hype and develops relationships with the original tweeter.
  • Sends and replies to direct messages: known as DMs, direct messages allow twitter users to message each other privately. This opens up the Twittersphere to the sharing of personal details and private conversations.
  • Uses #hashtags and copies @people in tweets: by using a hashtag or at symbol in a tweet you notify users of that tweet. It comes up in their feeds and is a more reliable way of getting your tweets seen by the Twittersphere.
  • Follows #hashtags and conversations: a hashtag records all tweets with it attached and you can search via hashtags to follow a topic or conversation. This is crucial to success for Twitter managers as they can follow the best conversations from specific topics related to the account(s) they manage. They show you who tweets the most in that topic, who is important in that topic, what trends are rising and even helps you keep up with big news and events.
  • Balances their number of followers with the number of people they are following: this is another way of getting noticed. By following a Twitter account (a user) you encourage them to see what tweets you make and they will often reciprocate the follow. So this subsequently grows your followers and provides you with more original tweets to retweet from that user you followed. This also allows you to get more in touch with your followers by direct messaging who you follow as long as they also follow you.
TweetDeck

TweetDeck

Tools of a Twitter manager

  • www.tweetdeck.com = this is a powerful tool that grants you the power to post using multiple Twitter accounts, schedule posts and see every corner of each Twitter account in an instant. Being able to view messages and posts all on one screen improves productivity by a lot, even for just a single account.
  • www.tweriod.com = if you’d like to know when your followers are online the most, use Tweriod. They’ll send you a report showing you when your followers are most active. From here you can schedule your best tweets using Tweetdeck so they get the most impact and following.
  • Find many more on the Twitter Tools Listly. There are many tools to follow metrics and statistics for Twitter accounts and show you exactly how to use your account to it’s fullest potential.

Pitfalls of a Twitter manager

Be careful when replying – as a Twitter manager, your voice is that of the accounts you are managing. You have to maintain a constant persona for each account and be careful not to stir up negativity in your followers. For example, I’ve created conversations by simply asking people about what they do in their daily lives. They then get interested enough in me to look at the company web page and learn more about the brand I’m managing.

Share for your audience, but avoid profanity – as you re-tweet content you’ll see great tweets that are inappropriate in language, but perfect in context. Tweak these tweets to be appropriate and make sure you read tweets over a few times. It is easy to quickly retweet something that makes you laugh in the context of the account you manage.

Always give recognition of the source – if you know where it came from, recognise the creator because Twitter is all about following conversations and tweets from the source. If you re-tweet without saying who the tweet is from a lot of the time users will feel you’ve cheated the impact of the original tweet. It discredits your account and makes it seem like you put less effort into it.

Have personality, but don’t be personal – avoid getting too comfortable in your role. Have strict rules in place with how relaxed you can be on interacting with your followers.

Balance your followers and followings – try to keep these levels the same or have your followings higher than the number of followers you have. This promotes constant growth and makes sure you’re friendly with everyone in the industry you’re following for whichever account you are managing.

Final notes on Twitter

Twitter is all about getting shared and found, getting the most notice from your tweets and connecting with your followers and industry more closely. That level maintains a professional feel but again being able to become personal with your customers and industry is incredibly powerful for a company’s public relations.

Have all your activities reflect these points and connect with your audience and your industry on a level like no other!

The DOs and DON’Ts of SEO – The Easiest Way To Appear On Google

Google SEOGoogle’s new update – Hummingbird has changed Google’s algorithm. Fortunately, there are SEO properties that have and will remain constant. This article will illustrate the easy way to ensure your website is run optimally for both man and machine – the visitor and Google’s bots (crawler).

What you’ll find in this guide are a more concrete set of guidelines which are unlikely to change in the near future.

This means, delicate topics such as keywords and keyword density etc will not be discussed in this article as the rules surrounding them are prone to change.

As many of you will be aware, search engine optimisation is often about making small modifications to parts of your website. Only when viewed collectively will results begin to be noticeable – so don’t give up early on is the moral of the story.

 

Without further ado – The DOs and DON’Ts of SEO.

Page Titles

Page titles should define in a few words the content of the page. Effective page titles draw visitors to your site and give an indication to search engines the context of the page’s content.

  • Do: Choose a title that effectively communicates the topic of the page’s content
  • Don’t: Choose vague titles that have no relation to the content on the page or a default title such as “New Page 1”.

 

Metatags and Descriptions

Metatags and descriptions allow you to describe and/or summarise your pages content. Descriptions will be the snippet provided by google to help the visitor determine the value of the page before opening it. The text in the red box below is what the user sees.

MetaDescription

  • Do: Write a description that would both inform and interest users if they saw your description as a snippet in a search result.
  • Don’t: Write generic descriptions or use only keywords. Although no longer common, people have been known to paste an entire paragraph as the description.
  • Don’t: Repeat the same tags and descriptions across multiple pages.

 

URLs

*Changing your URL structure is not a small job! If it is ok currently then leave it as is.

Page URLs are often a difficult thing to effectively change if you’ve got a large website and/or have been using it heavily for a while. The reason for this is by changing the structure, all previous links will no longer work. The quick fix is of course to set up a redirect however this is far from ideal – to best utilise your site’s existing SEO capabilities you would have to correct all of the links. You’d probably still have to set up a redirect anyway as external sites linking to your page would also stop working.

  • Do: Your URL should contain words which are both relevant to your site and the individual page the URL links to.
  • Don’t: Choose generic page names such as “page1.html”
  • Don’t: Use unnecessary parameters/ID numbers
  • Don’t: Use excessive keywords, else risk getting the individual URL or even the whole site banned by Google.

 

Navigation

The menus on your site help visitors navigate your site. They also provide a template for creating an effective XML Sitemap which will help bots crawl your site. Having an effective menu layout is a win-win situation.

  • Do: Create a natural flowing hierarchy which makes it as easy as possible for visitors to navigate your site.
  • Do: Use text for navigation as often as possible – not everything has to be in a dropdown menu! (what this means is that often you can navigate visitors to other pages effectively using text on the page as opposed to everything being exclusively in the menu)
  • Do: Submit an up to date XML Sitemap to Google for both your main site and any mobile sites you may have – (update regularly)
  • Do: Have a useful 404 page. Many 404 pages simply have an error. Include a link back to a useful page such as your home page or main news page.
  • Don’t: Create a difficult, complex linking structure by either linking to too many things (that the visitor is unclear what to click) or by breaking your content up (so to increase number of pages but the visitor has to visit multiple pages unnecessarily)
  • Don’t: Have a navigation system based entirely on dropdown menus. As mentioned before, not only can this be frustrating for the user, it also has adverse SEO consequences.

 

Keep Your Text Easy To Read

Obvious really – the DON’Ts however will explain how Google can punish you for making your content hard to read.

  • Do: Write content that is easy to follow, concise and organised by using formatting options such as headings, bullet points etc
  • Do: Create fresh, unique content which is designed for your users, not search engines.
  • Don’t: Overuse headings/bolds/italics etc
  • Don’t: Use pictures to replace words. Pictures aren’t read by search engines which reduces SEO friendliness. Pictures also make it difficult for readers to copy/paste from your site (which although you might think this is a good thing, many would argue that the purpose of the internet is to share information).
  • Don’t: Deceptively hide text from users but displaying it to search engines (Such as having white text on a white background).

 

Links

Links on your page (both internal and external) are an important way of guiding visitors around your site. They also however help Search Engines decipher the page’s content and purpose.

Don't Click Here

  • Do: Try and describe what the link is linking to in the text. Hyperlinking keywords or phrases which define the link’s purpose will both help your visitor and Search Engines know what the link is pointing to.
  • Do: Format links so they are easy to spot (don’t try and trick visitors into thinking that normal text is actually a link). This means highlight them with a different colour.
  • Don’t: Use generic anchor text such as “click here”.

 

Images

Images help beautify a site. They also slow down loading speed so only use them sparingly and avoid using high-definition photos unless needed. Slow sites appear lower on Google’s search results.

  • Do: Use brief, descriptive filenames and alt text. This will help search engines know what the picture is about and will serve a double purpose if the picture doesn’t load, the visitor will know what should’ve been there.
  • Do: Supply alt text when using images as links. Similar to what was said in the Link section of this article to help describe the link.
  • Do: Supply an updated image sitemap file
  • Don’t: Stuff keywords into the alt text – it can get you blacklisted from Google!
  • Don’t: Use only images as links for your site’s navigation
  • Don’t: Overuse high-def images as this will significantly reduce site speed

 

Headings

Headings should be used to help visitors scan your page for the applicable information. Avoid using them for unimportant content.

  • Do: Use headings as an outline – the reader should be able to read just the headings and have a clear understanding of what the page is about.
  • Don’t: Place headings that don’t help clarify the page’s structure and summarise the page’s content
  • Don’t: Erratically change heading tag sizes or put all of the page’s text into a heading tag.
  • Don’t: Use heading styles when italics or bolding may be more appropriate

 

Robots.txt

Robot.txt

Robots.txt files tell search engines what to crawl and what to ignore. Used effectively, they can help bots crawl your pages more effectively and reduce spam. Used incorrectly – your whole site could disappear from Google. To find out more about Robots.txt files and how Google utilises them, check Google’s developer pages

  • Do: Have an up to date robots.txt file – perhaps even a second if you’re attempting to block ssl pages.
  • Don’t: Allow search result-like pages to be crawled.
  • Don’t: Allow URLs created by proxies to be crawled.

 

Promoting Your Site On Google

There are many ideas you can utilise to appear on Google. So long as you don’t spam or buy your links – you should be fine.

  • Do: Sign up for Google Places if appropriate to appear on Google Maps and web searches.
  • Do: Include your website URL in all of your online mailings (blogs, newsletters and social media posts).
  • Do: Guest blog and comment on other’s sites with links back to your own.
  • Don’t: Sign up for schemes where your content is artificially promoted to the top of selected services.
  • Don’t: Purchase links from another site with the aim of getting PageRank instead of traffic.
  • Don’t: Spam link requests to all sites related to your topic area.

 

Google’s Webmaster Tools

Google’s Webmaster Tools are a great way of monitoring and optimising your site – USE IT!

  • Do: Use it regularly to keep up to date with how Google’s bots see your site and whether there are any issues which can be resolved to make your site appear higher.
  • Do: Rectify any issue which Webmaster tools suggests.
  • Do: Utilise analytics and other tools available to optimise the most visited pages and help navigate users around your site.
  • Don’t: Do anything reckless which you don’t fully understand – you could block your entire website from appearing on Google if care isn’t taken.

A Closer Look at Agency Search Firms – The Future Factory

This blog post series looks in depth at firms from our List of Agency Search Firms. These are businesses who help to match brands with agencies, while helping those agencies handle pitches and get meetings. You’ll learn exactly what agency search firms do, the different services offered and what your agency needs to look for in a search firm.

The Future Factory profile

This week we’re looking at The Future Factory, a London based cold calling firm. The Future Factory aims to create leads for agencies listed with them by calling up potential clients and offering services on their behalf. The most interesting thing about The Future Factory is their hands on approach to their clients and business in general. They opt to work so close to the client, even spending several days in their offices, to really understand the agencies they work with. In doing so they then fully understand the best approach to take when cold calling for them and it develops quite a close relationship.

The Future Factory

The Future Factory

They offer:

  • Cold calling work search services for agencies.
  • Relationships management services for agencies.
  • Provide brand research and feedback for agencies.

Services for Agencies

By spending 8 days per month, half of that time in the agency’s offices, The Future Factory get clients for agencies by cold calling potential brands. They research these brands and develop relationships with them.

Before this is undertaken however they go through a rigorous understanding process whereby they get to know the agencies business and core principles. They also pass on all information about brands they get work from to their agencies and make sure they are well prepared for the meeting. In this way The Future Factory double as a relationship building firm.

Services for Brands

The Future Factory provides no services to brands directly. Rather they research what services they could provide brands and call up those brands based on a set of unknown criteria.

Charges and Fees

Monthly membership subscriptions are the only apparent payment The Future Factory takes. They decide total monthly costs based on meeting and negotiation (this may be fixed for every agency but it is unclear). These fees may possible be extended each time they win work for their clients but again this is unclear.

Key members of staff – from Linked In

Who is The Future Factory right for?

Agencies who like a hands on approach to client work will find The Future Factory to be greatly accommodating. They work closely with their clients and their testimonials suggest they regularly bring in work. They also benefit those agencies not wanting to get in too deep with an agency search firm through the monthly subscription service, meaning you can cancel any month if it’s not working out.

The risks seem low and the potential rewards seem high, so working with The Future Factory could be a good way to test the waters for newer agencies. If your relationship procurement and development skills are high as an agency though, you might want to go for more of a listing service so you have a greater presence online.

Shortcomings

No listings, only calls – With no listing or extra exposure, The Future Factory is only good for bringing in clients directly. This means if you are already a star agency at procuring and developing relationships then they may not do too much for you. If you’re looking for a greater online presence, better go with a company that  lists your on their website for seeking brands to find.

For a full list of companies in this blog post series, click through to the

Agency Search Firms Listly

A Closer Look at Agency Search Firms – Public Relations Consultants Association (PRCA)

This blog post series looks in depth at firms from our List of Agency Search Firms. These are businesses who help to match brands with agencies, while helping those agencies handle pitches and get meetings. You’ll learn exactly what agency search firms do, the different services offered and what your agency needs to look for in a search firm.

For this week we’re looking at the Public Relations Consultants Association (PRCA), an agency search firm concerning all things PR related. They do this by providing paying members (agencies) with industry data and helping them network with prospective clients.

PRCA

PRCA

They offer:

  • Agency search services where prospective clients can search through agencies listed with PRCA.

  • Offer data to paid agency members to further define their field of work and help them adapt to their environment as a company.

  • Networking opportunities, events and page listings for paid agency members to be found by prospective clients.

  • Training and qualification services aim to support practitioners in achieving their professional goals.

  • Mandatory communications management audits for agencies becoming members of PRCA.

Services for Agencies

Agencies can sign up to become a member of PRCA to gain access to a wide variety of benefits. Aside from being placed on the PRCA website to be found by clients, PRCA also help agencies train up for proposals and provide them with opportunities to network. One way they do this is by putting on various events where both agencies and prospective clients are encouraged to attend. PRCA take it one step even further by providing agencies background information and updates on the PR industry.

Services for Brands

If you’re a brand looking for an agency, PRCA provides many opportunities for you to have face time with a range of agencies and better understand what it is they do. Outside of having an agency search engine for brands on their website, brands are openly encouraged to attend meetings and events filled with agencies ready to strut their stuff. An example of this would be the “Hill + Knowlton strategies meeting” inviting senior experts from across the PR industry to speak on various topics.

Charges and Fees

PRCA runs a membership model where agencies pay on a regular basis to take advantage of a full range of services. These come at multiple levels of annual memberships for multiple type of agencies including::

  • Individuals

  • Regulation and registration

  • Students

  • Freelancers

  • Consultancies

  • In-house

  • International agencies

Key members of staff

Who is PRCA right for?

PRCA are an all inclusive package for public relations agencies to improve their skills and gain client work. Training provided by PRCA may be more or less helpful depending on the agency undergoing that training but offers that as a strong incentive to be involved as a member. Their offerings are perfect for an agency to get in, learn some skills, make a few clients and then leave if they so choose. Being membership based makes it flexible for an agency to move in and out of their system so it’s easy to test the waters and be involved in several of their events and courses early on in a working relationship with them.

Shortcomings

Hands on appraoch – Their entire search and development system is more face to face and hands on, rather than a single easy to use and searchable presence for an agency. This could be a blessing as getting clients to interact with an agency is often what they are after.
On the other hand though it does mean an agency spends much more time out of the office and engaging with prospective clients rather than working on current ones while waiting for their presence on the website to bring in more.

PR focus – PRCA focus on public relationship management service agencies first and foremost, rather than the entire range of marketing agencies out there. So if you’re looking for an great all inclusive services agency, but aren’t quite as focused on PR as you are other marketing activities, this may not be the search agency for you.

For a full list of companies in this blog post series, click through to the Agency Search Firms Listly

Warm email introduction – copy this campaign

Ever got an introduction to a new business prospect and wondered why they didn’t reply to your email enquiry?

Let us show you how to guarantee they read your message

Burning_Email_Symbol

Scenario:  Rebecca (that’s me) introduces you to Jonathan Lewis.  Hey, you should meet Jonathan, I’m sure you guys could work together.

What happens next is one of three possibilities

  1. Rebecca emails Jonathan and cc you into the message – this is the best possible next step because Rebecca is known and trusted by Jonathan so he’ll open the message and see the introduction.  PLUS you are cc so he gets your email and you see his and can reply direct keeping Rebecca cc if appropriate.
  2. Rebecca says she’ll email Jonathan and ask him to get in touch – this is the worst possible next step because you have no control over whether she does it, what she says, you don’t get Jonathan’s email address and you don’t see the message.  AVOID
  3. Rebecca gives you Jonathan’s email so you can get in touch – this is the median situation.  Your message will arrive in his in-box but he doesn’t know you, your email address won’t be white-listed and you risk being ignored

How to overcome scenario 3 above.

Your email subject line is critical

Writing this email is important – it’s your one big chance for Jonathan to notice you and make direct contact.

Ready for the perfect subject line?

Subject: Rebecca Caroe

Yes – that’s it.  Make the introducer’s name the subject of the message – this will grab their attention and they will surely notice your message.  Why is he writing to me about Rebecca?  Hey, I know Rebecca maybe that’s news about her?

Dear [First Name]

Rebecca Caroe and I met this week and we were talking about [name the project / expertise] and she has recommended you and I connect.  Her reason is that we are [state your business] and we need [state their business].

Can we fix a time to speak.  I am available on [name 2 dates and times here – at least 3 days ahead of today].

Very much looking forward to learning more about [name their business].

[your name]

Why this email works

It sets the context quickly – it does all the ‘thinking’ for the recipient.

You should be trusted with one phone chat or meeting because of the mutual connection (Rebecca) and you’ve given them an easy route for the reply message by suggesting the dates.

Go on, try it and tell me whether it worked for you!