Thanks to Glenn Marvin of Konnector who interviewed me on his 302 Temporary Redirect Show (that’s a geek joke – a website has a 302 error code…. ).
5 key activities for B2B Marketing
During the show Glenn asked me what my “always on” fundamental B2B marketing activities are. If you want to listen it’s at 18:25 through to 20:24.
Database of clients, suspects and prospects. Regularly updated.
Regular communications to your database
Trade shows and local in person meetups
LinkedIn to recognise the names of people in your industry – and LinkedIn Sales Navigator
Speaking at conferences, events and being a PR spokesperson for your trade magazine.
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https://creativeagencysecrets.com/wp-content/uploads/2018/04/Konnector-podcast-302-show-1.png11462038Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2018-04-20 14:36:002019-04-23 10:53:31Featured on the 302 Temp Redirect show
“So little thought goes into websites” I said this afternoon, prompting my colleague, Conrado Langer to add “You just described humanity in one sentence!”
Reviewing the social sharing icons for two clients this week we had opposing experiences.
One was getting great traction – but the sharing icons overlaid the blog text when viewed on a tablet.
Our bad – we reviewed the settings and adjusted the screen size for when the layout switched to the mobile enabled format.
The other just installed a social sharing plugin without thought to their blog layout or users. It scrolls round to two rows, and includes some which are barely used including the highlighted, VK. This is a Russian site with few privacy controls and full of undesirable content. An unlikely choice for English-speaking consumers.
A poor choice of social sharing icons
Relevant social sharing icons
Do you know your audience? Do you know which social channels they use? If the answer isn’t yes you need to go do some research.
My choice of social sharing icons for a consumer business in 2018 are:- Facebook, Twitter, Instagram, Pinterest
And if you are chasing a youth audience – consider adding Tumblr, Instagram and Snapchat (QR Code)
My choice of social sharing icons for a B2B business in 2018 are: LinkedIn, Email, Facebook, Reddit
And if you’re a creative, film, art or music business consider Vero the newly launched service.
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2018/04/sharing.png2581216Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2018-04-16 10:00:052019-08-13 15:11:56Social Sharing Icons - choose the right ones for 2018
WTF? That’s likely a thought running through many people’s minds as they hear that Facebook has just announced one of the biggest changes to the social media platform – ever.
With over 2.13 billion active users each month, there’s no doubt that this news has made a groundbreaking difference in the way that people and businesses use Facebook.
What’s the big news and what can we do about it? Below, we uncover what these changes are, how they will impact the way businesses use Facebook, and give suggestions on how you can adapt your Facebook strategy by creating meaningful content.
Algorithms, that’s what. Complex algorithms are what determines your unique experience on Facebook. Your news feed is catered specifically to you – based on what you like, how you interact and even search history from outside of Facebook.
When it comes to using Facebook for business, many strive to create content that resonates with their audience. Competitions, giveaways, new products – these are all important business updates that are shared on Facebook everyday. Techcrunch reports that there are over 50 million small businesses that use Facebook’s Pages app. For many companies, Facebook is one of their key business assets.
However, Facebook has made some drastic changes that will affect business pages on the platform. On January 11th, 2018, Mark Zuckerberg from Facebook announced algorithm changes that may indicate the start of what Michael Stelzner calls a “Facebook apocalypse”:
Personal posts from friends and family will have preferences over posts from groups or pages in your news feed
Videos will get less views – this is because video is content consumed passively
Focus will be on meaningful social interactions, so comments will be valued more than likes
As you can see, this is possibly one of the biggest changes that Facebook has ever made to the platform. Zuckerberg himself has even stated that he expects the market price will drop due to these changes. On the one hand, it appears that these changes are purely to improve user experience. But, it can also be debated that these changes are a move to encourage more businesses to turn to paid Facebook advertising to get the traffic they want. And, it’s highly anticipated that Facebook advertising costs will increase following the surge in advertising campaigns.
What does this mean for businesses?
These algorithm changes will start with your news feed, but this is only the beginning. Likely, it will be an update rolled out across all Facebook products.
For businesses, there are a few changes that will invariably happen – something to take into consideration when adapting your marketing strategy to adopt this algorithm change.
For pages that thrive on short, viral videos (think LADbible), they’re likely to be affected the most. Bloggers will also see a hit in organic reach, as will pages that exist purely to share memes, quotes and ‘tag-worthy’ photos.
How to create meaningful content on Facebook
These changes all hold one key goal in mind: to promote meaningful interactions. It’s more than just getting your audience to tag their friends or liking a picture. Meaningful, by Facebook terms, involves interacting with friends, family and other users in insightful conversations.
Here is what will no longer work:
Asking people to comment
Short text posts
Quote graphics
Videos
Basically, posts that exist purely to gather likes will be phased out from your news feed.
What can you do to create meaningful content?
See first – prompt your audience to change their news feed preferences to see your page’s content first
Post less frequently, but with more relevant content
Start discussions on your posts that encourage your audience to talk to one another
Use Facebook Live to reveal exciting updates and news
Adopt a Facebook advertising strategy
This all seems fairly straightforward, but as Facebook continues to make these changes to more than just your news feed, it will be more important than ever to understand these each and every one of these variables that will be affected.
Ultimately, your audience on Facebook isn’t yours – it’s purely borrowed from Facebook. And now that Facebook has set the ball rolling, who is to say other social platforms such as Instagram and Twitter won’t follow suit?
Stay up to date with social media changes
We have a seminar coming up that will cover Facebook, Instagram, Twitter and even Snapchat. There will be an insightful analysis on the algorithms that prioritise content, and what you can do to stay ahead of the crowd when it comes to creating meaningful content.
Click the button below to secure a ticket.
Event info:
WTF Happened to your Social Media Traffic?
Date: Wednesday 18th April, 2018, 7:30am – 9am
Where: Ponsonby Community Centre, Glue Pot room – 20 Ponsonby Terrace
Cost: $30
In doing market validation research for a client, we researched the Business Accelerators who are best known in New Zealand. Since I couldn’t find a place where they are all listed, I thought I’d create one. [We did this before for Youth Entrepreneur Organisations in New Zealand].
The Mums Garage group have pulled together a pretty comprehensive “Startup Ecosystem Map” list which goes from pre-seed investment upwards including regional connections – highly recommend as they encourage you to submit additional resources not yet on the list.
Check out these as a starting point for your own individual needs. And please use the comments to add others to the list.
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https://creativeagencysecrets.com/wp-content/uploads/2018/04/business-Accelerators.png7161266Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2018-04-06 10:37:492022-12-19 11:57:37Business Accelerators in New Zealand
It’s that time of the year again where we remind you about the benefits of good ol’ directories! Before the internet, we relied on finding services through the big yellow brick of a book we received each year. Thanks to the world wide web, we now find them stuffed under uneven table legs or as a booster seat. Today we find what we’re looking for with a click of a button. Does your business stand out?
In 2016, Google took away the right-hand sidebar where the paid adverts were displayed. Now the paid posts soar straight to the top, making it a tough battle for smaller companies to get noticed. Directories can be a cost-effective way to help get found via search engines. Being active on directories increases the chances of your business getting noticed.
Why updating your information is vital
It is important to keep your business updated in directories. If your business has gone through a recent change and you didn’t update your information, you could lose a lot of potential customers!
Never forget to NAP, this means not sleeping on the details. Make sure your Name, Address and Phone data is accurate and up to date. Location and accessibility are two of the most important factors when it comes to customers. If your telephone number is an old one and a customer can’t get through to you, they’re unlikely to try again. Likewise, if you were to put your address as a small town in South America, a New Zealand customer wouldn’t follow up with your business!
Pro tip: Check the directories your company is listed in and confirm your details are correct. Some websites take their information from others; resulting in a cycle of incorrect information.
Updated List of Directories*
This year, we bring you an even bigger list of potential directories your business may be found in. Take a look to see where your business is listed and where it isn’t.
It’s the only thing standing in between you and your next big client.
NB: Not all directories will apply to every type of business, some are more specific to particular fields. (eg. Tripadvisor will benefit restaurants and hotels over a telecommunications company.)
*The directories list has been ranked by domain authority, with the highest ranking at the top (accurate as of July 2018).
New Zealand Directories
RateBeer – Directory of beers, breweries, bars and stores.
Top Design Firms – Reviews and rankings of top web design firms, ecommerce development, graphic designers and design agencies around the world.
CompanyFM – Create a page to promote your company and brand, showcase your product or service, expose your content, build customer loyalty, or just be found.
Wand – Worldwide directory of businesses.
Place Reference – Place yourself on a map and see what’s around you (with the list and streetview).
BeanHunter – For finding the best cafes and coffees in various cities.
Fonolist – Find businesses, events, and reviews. Narrow it down by the country and city you’re looking at.
Local Wall – Free classifieds and advertisements worldwide.
Nettica – Online directory of products and services worldwide.
College Zoom – College directory with reviews and achievements.
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https://creativeagencysecrets.com/wp-content/uploads/2017/06/map-local-directories.jpg8531280Creative Agency Secrets Teamhttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgCreative Agency Secrets Team2018-03-29 12:48:422024-02-26 16:36:17Boost Your Business with Local Directories
In any business having a strong online presence is very important. And when it comes to building a good online presence, using SEO tools can help increase your search engine rankings to reach more clients for your business.
In implementing search optimization or SEO campaigns, it’s important to know the right tools to use for the best results. There is a wide array of SEO tools, from keyword research tools to metric monitoring software. So what is the best SEO tools you can use for your next marketing campaign?
This article will cover the best SEO tools that you should know how to use so you can achieve your SEO marketing and business goals.
1.Data Visualization Tools
Using data visualization tools is important to handle a large amount of data and sort the most valuable in making sales and marketing decisions. Some examples of data visualization tools include Google Sheets, Google Slides, Google Data Audio, and Google Fusion Tables.
Here are the benefits of using SEO data visualization tools:
Easily spot issues with orphaned pages, internal link deficiencies, and canonical tags.
You can use them in link building audits and showing the most powerful web pages and distribution of internal links.
It’s easier to demonstrate the return of investment or ROI from SEO. You can extract revenue data and create simple charts to show the management, your clients, or investors the impact of your marketing efforts, and your products and services.
These tools provide keyword ranking data that is filterable by a query, such as filtering out “branded keywords.” In this way, you can fully understand a website’s commercial intent.
2.Keyword Research Tools
Keyword research is a crucial aspect of every SEO strategy. It’s a good thing that you can easily find the most relevant keywords to use with free online tools to help optimize your content, attract more visitors, or increase traffic, and gain higher sales.
Here are some examples of commonly used keyword research tools:
SEO
Google AdWords: It’s a keyword research tool that allows you to know the best revenue-generating keywords in seconds by showing competition feedback and volume for different keywords. Because of this, it’s one of the best tools for competitive analysis. All you have to do is drop a landing page URL or website into Google AdWords and see target keywords instantly.
Google Analytics: Google Analytics can exactly tell what online users are looking for. In that way, you can help them by creating informative content. The Google Search Console integration allows you to “query” data directly through Google Analytics. You’ll see search terms that online users are using to reach your website. You can use emerging keywords to find and create new SEO content topics.
Moz Keyword Explorer: Easily get basic SEO data such as competition and volume, as well as opportunity and difficulty scores. Also, it gives recommended terms according to similar searches that you can add to your specific campaign’s list.
SEMrush: This keyword research tool comes in handy if you’re looking for relevant keywords for your advertising campaign. It means that you can easily find profitable keywords suitable for your business niche. Also, it can display all the keywords your competitor is paying for.
3.SEO Audit and Monitoring Tools
For many websites, the main source of traffic is search engines. This is why for businesses wherein the majority of income highly depends on Google ranking, SEO audit is very important. You can use an SEO monitoring tool to help improve your rankings and outrank your competitors.
Here are some of the best SEO monitoring tools today:
Ahrefs: Ahrefs can help you grow your website’s search traffic, monitor your niche, and research your competitors. Also, it displays the 404 pages from your backlinks so you can redirect them for quick wins.
ScreamingFrog SEO Spider: This SEO tool is a website crawler, crawling websites’ URLs, and fetching key elements to study and monitor onsite and technical SEO. It comes with many free features that allow finding redirects and loops and upload a master list of URLs in a site migration for auditing.
SEMrush: It’s one of the most sought SEO monitoring tools that are always updated, allowing you to monitor your SEO metrics and help attain your best SEO performance.
Search engine optimization or SEO tools are valuable in attaining your web presence and business goals. By using data visualization, keyword research, and SEO monitoring tools, you can clearly see where your SEO and other digital marketing efforts are heading to. Also, you have a better idea of your site’s performance and get valuable keywords you can use to create SEO optimized content.
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https://creativeagencysecrets.com/wp-content/uploads/2020/03/AdobeStock_220393589-scaled.jpeg17092560Sudip Mutthttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgSudip Mutt2018-03-27 18:23:402020-03-27 18:24:253 SEO Tools That You Should Know How To Use
I got this question from Quora and here’s the answer I submitted.
How can e-commerce companies encourage customers to submit reviews?
There are ethical methods and less ethical methods of getting client testimonials for ecommerce.
A bribe is not ethical – but people do it. Give us a review and get a coupon / discount / freebie.
Tools for encouraging reviews
There are paid services that encourage customers to submit reviews, or you can set up an automation inside your ecommerce shop (integrating with AgileCRM, MailChimp, TrustPilot or similar).
My preference is this: two weeks after the purchase, set up an automation in your email sending out a message. Sample messages are below.
The links are very important. The three below are for a client and setting these up correctly is key. Get in touch if you’d like this set up for your shop.
Note that at the time of writing, Facebook’s terms of service expressly forbid asking for comments, reviews or tagging friends in exchange for free product.
Amazon also forbids offering free or discounted product in exchange for reviews.
Thank you for buying XYZ PRODUCT – we hope it’s arrived and everything is in order. Your experience is very important to us and we learn a lot from your feedback. Please tell us how we did by leaving feedback on one of the links below.
Your experience with XYZ SERVICE is very important to us and we learn how to improve our service from your feedback. Please tell us how we did on your recent job. We would love to hear your feedback.
Can you take a few moments to follow one of the links below and give us a review:
Blowing our Creative Agency Secrets trumpet
I’m inordinately proud of my team. This is what they’ve achieved for our brand when you search for creative agency Auckland.
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https://creativeagencysecrets.com/wp-content/uploads/2018/03/CAS-SEO-map-results.png14022612Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2018-03-26 10:30:432018-03-26 10:30:43Customer Feedback and Reviews template email
For any business using its website as a lead generation tool, traffic is essential. The more visitors you get, the more chances you have to make your product or service known, gain connections and promote your brand. This is why an unexpected decline in organic traffic is a terrifying idea, as it might result in fewer business opportunities and less income.
Whether it’s a technical problem, a new Google algorithm implementation or lack of content optimisation, there are several possible motives why your company’s website traffic numbers have been sinking lately.
For example, older websites have higher risks of being penalised by Google’s algorithm updates because of potential coding errors and obsolete practices still applied to some of the pages. That ‘keyword stuffed’ article you wrote in 2010 that brought a lot of traffic seemed like a good idea at the time. Now, it is definitely hurting your website on an apocalyptic scale.
Content is (a mad) king
We recently had a meeting with a group of young entrepreneurs who run MI6-HQ.com, a fansite dedicated to Bond, James Bond. (cue the music)
They expressed their concern with the MI6-HQ website traffic dropping like a stone over the past months and wanted our help to:
Assess the possible reasons for the decline in visits;
Come up with a few creative ideas to solve the problem, like a marketing version of Q.
Even though they offer really good articles (many visitors had lots of nice things to say on their Facebook comments), their search engine rankings and organic reach keep decreasing. There are multiple marketers that repeatedly state just writing “epic content” will drive traffic to any website, period. Unfortunately, that’s not the truth.
Don’t get me wrong, I agree that good content is essential. But if you publish it in a flawed website, you’ll have your king residing in a crumbling castle. That inspires no recognition at all and the results are totally unpredictable.
We believe part of the decline in the MI6-HQ search rankings is that their website has been running for over 20 years (!!!) and most of their ‘ancient’ content might not have been updated regularly. A quick search (on Google, of course) shows that MI6-HQ.com has 15,500 indexed pages. It’s probably really hard to keep tabs on all of them individually.
Optimising websites is not a one-size-fits-all process. When it comes to web content that is already published, you have the option to improve or kill pages forever. In this specific case, deleting some of the older articles might be an alternative. Having fewer discoverable pages to increase your website findability can sound very counterintuitive, but I assure you, it works wonders for some people. Learning to let go is necessary sometimes.
Analysing your website performance is a laborious but rewarding task
There’s a lot of work involved in optimising your website. You might even say it’s a never-ending task, depending on your level of perfectionism. Nowadays, the competition online is cutthroat, so any edge you have over your competitors is worth the effort.
You asked us about Trade Marketing. This is when you sell something to another business and they sell it to the ultimate customer. Fundamentally it’s just selling but because it’s restricted to selling within a single industry or “trade” it gets another name…. the key thing for you to know is that the principles of B2B marketing still hold true.
Trade marketing is a sub-type of B2B
What I love about any B2B is that the audience is individually identifiable. You can get or build a list of actual individuals who you can sell to. The best way to start that is through identifying these things
industry type
sub-type of industry
job title of decision makers and decision-influencers
Then you are within reach of a clearly identified audience. List broker will sell you lists, you can research and build your own too. If you choose the latter, please start with the trade association or professional body for the industry. That’s a great way to short-cut list building.
After the list, how to approach
Getting a list is only the beginning. You need to brand build with specific campaigns so that prospects recognise your business name or your product name (or both). Trade shows can be useful here because people who are interested are all gathered into a single location on a single day and you can meet many face to face.
Getting your strategy aligned with the prospect’s need is critical. Because it’s so easy to mess up an approach and build bad feeling against your brand. For this reason we always create a hypothesis and we test this out before a general launch.
Today a mailing list of 100 names is being tested for a client. When we see how it’s received [Good so far, thanks for asking 54% open rate 4% click through] then we can make decisions about whether to adapt / improve or just to roll it out to the rest of the prospect list.
Top 10 tips for trade marketing
Automate follow ups – have a pre-set process for capturing and following up
Time is always short – but don’t cut short conversations on the stand. Invest in the people who do come to build relationships
Connect on LinkedIn to everyone you meet if possible
Be very clear about what you are promising to prospects
Have a “cute” offer [fidget spinners are popular now]
If you use scrolling video at a trade show, always sub-title it so people get the message from afar
Put on your best smile. It’s my biggest business success tool – people remember my warm smile
Make eye contact and be the first to break contact after smiling and saying hello. This is un-threatening
Have a ‘golden question‘ or two ready for your prospect discovery questions
Turn up every year – as long as the show brings in prospects, plan to be there. Consistency pays off
Creative Agency Secrets is expert in B2B marketing. We understand how to research trade buyers, how to build a list of possible buyers, how to present your product or service to them and how to get them to buy from you over and over again.
Featured on the 302 Temp Redirect show
/0 Comments/in B2B, Sales, Strategy /by Rebecca CaroeThanks to Glenn Marvin of Konnector who interviewed me on his 302 Temporary Redirect Show (that’s a geek joke – a website has a 302 error code…. ).
5 key activities for B2B Marketing
During the show Glenn asked me what my “always on” fundamental B2B marketing activities are. If you want to listen it’s at 18:25 through to 20:24.
No related posts.
Social Sharing Icons – choose the right ones for 2018
/0 Comments/in B2B, B2C, Digital media, Marketing, Marketing ideas /by Rebecca CaroeSocial sharing icons overlay text
“So little thought goes into websites” I said this afternoon, prompting my colleague, Conrado Langer to add “You just described humanity in one sentence!”
Reviewing the social sharing icons for two clients this week we had opposing experiences.
One was getting great traction – but the sharing icons overlaid the blog text when viewed on a tablet.
Our bad – we reviewed the settings and adjusted the screen size for when the layout switched to the mobile enabled format.
The other just installed a social sharing plugin without thought to their blog layout or users. It scrolls round to two rows, and includes some which are barely used including the highlighted, VK. This is a Russian site with few privacy controls and full of undesirable content. An unlikely choice for English-speaking consumers.
A poor choice of social sharing icons
Relevant social sharing icons
Do you know your audience? Do you know which social channels they use? If the answer isn’t yes you need to go do some research.
My choice of social sharing icons for a consumer business in 2018 are:- Facebook, Twitter, Instagram, Pinterest
And if you are chasing a youth audience – consider adding Tumblr, Instagram and Snapchat (QR Code)
My choice of social sharing icons for a B2B business in 2018 are: LinkedIn, Email, Facebook, Reddit
And if you’re a creative, film, art or music business consider Vero the newly launched service.
No related posts.
What the F(acebook)?!
/0 Comments/in Advertising, Marketing, Social Media /by Creative Agency Secrets TeamWTF? That’s likely a thought running through many people’s minds as they hear that Facebook has just announced one of the biggest changes to the social media platform – ever.
With over 2.13 billion active users each month, there’s no doubt that this news has made a groundbreaking difference in the way that people and businesses use Facebook.
What’s the big news and what can we do about it? Below, we uncover what these changes are, how they will impact the way businesses use Facebook, and give suggestions on how you can adapt your Facebook strategy by creating meaningful content.
We will also share details of a seminar on how to stay up to date with the most popular social media platforms and their ever-changing algorithms.
So what’s changed on Facebook?
Algorithms, that’s what. Complex algorithms are what determines your unique experience on Facebook. Your news feed is catered specifically to you – based on what you like, how you interact and even search history from outside of Facebook.
When it comes to using Facebook for business, many strive to create content that resonates with their audience. Competitions, giveaways, new products – these are all important business updates that are shared on Facebook everyday. Techcrunch reports that there are over 50 million small businesses that use Facebook’s Pages app. For many companies, Facebook is one of their key business assets.
However, Facebook has made some drastic changes that will affect business pages on the platform. On January 11th, 2018, Mark Zuckerberg from Facebook announced algorithm changes that may indicate the start of what Michael Stelzner calls a “Facebook apocalypse”:
- Personal posts from friends and family will have preferences over posts from groups or pages in your news feed
- Videos will get less views – this is because video is content consumed passively
- Focus will be on meaningful social interactions, so comments will be valued more than likes
- Links to external pages will get less visibility
Source: https://blog.bufferapp.com/facebook-algorithmAs you can see, this is possibly one of the biggest changes that Facebook has ever made to the platform. Zuckerberg himself has even stated that he expects the market price will drop due to these changes. On the one hand, it appears that these changes are purely to improve user experience. But, it can also be debated that these changes are a move to encourage more businesses to turn to paid Facebook advertising to get the traffic they want. And, it’s highly anticipated that Facebook advertising costs will increase following the surge in advertising campaigns.
What does this mean for businesses?
These algorithm changes will start with your news feed, but this is only the beginning. Likely, it will be an update rolled out across all Facebook products.
For businesses, there are a few changes that will invariably happen – something to take into consideration when adapting your marketing strategy to adopt this algorithm change.
For pages that thrive on short, viral videos (think LADbible), they’re likely to be affected the most. Bloggers will also see a hit in organic reach, as will pages that exist purely to share memes, quotes and ‘tag-worthy’ photos.
How to create meaningful content on Facebook
These changes all hold one key goal in mind: to promote meaningful interactions. It’s more than just getting your audience to tag their friends or liking a picture. Meaningful, by Facebook terms, involves interacting with friends, family and other users in insightful conversations.
Here is what will no longer work:
Basically, posts that exist purely to gather likes will be phased out from your news feed.
What can you do to create meaningful content?
This all seems fairly straightforward, but as Facebook continues to make these changes to more than just your news feed, it will be more important than ever to understand these each and every one of these variables that will be affected.
Ultimately, your audience on Facebook isn’t yours – it’s purely borrowed from Facebook. And now that Facebook has set the ball rolling, who is to say other social platforms such as Instagram and Twitter won’t follow suit?
Stay up to date with social media changes
We have a seminar coming up that will cover Facebook, Instagram, Twitter and even Snapchat. There will be an insightful analysis on the algorithms that prioritise content, and what you can do to stay ahead of the crowd when it comes to creating meaningful content.
Click the button below to secure a ticket.
Event info:
WTF Happened to your Social Media Traffic?
Date: Wednesday 18th April, 2018, 7:30am – 9am
Where: Ponsonby Community Centre, Glue Pot room – 20 Ponsonby Terrace
Cost: $30
No related posts.
Business Accelerators in New Zealand
/0 Comments/in B2B /by Rebecca CaroeThe Mums Garage group have pulled together a pretty comprehensive “Startup Ecosystem Map” list which goes from pre-seed investment upwards including regional connections – highly recommend as they encourage you to submit additional resources not yet on the list.
No related posts.
Boost Your Business with Local Directories
/6 Comments/in B2B, B2C, Case Studies, Digital media, Local Marketing, Marketing, Marketing ideas, SEO /by Creative Agency Secrets TeamDon’t let your business get lost in the crowd
In 2016, Google took away the right-hand sidebar where the paid adverts were displayed. Now the paid posts soar straight to the top, making it a tough battle for smaller companies to get noticed. Directories can be a cost-effective way to help get found via search engines. Being active on directories increases the chances of your business getting noticed.
Why updating your information is vital
Never forget to NAP, this means not sleeping on the details. Make sure your Name, Address and Phone data is accurate and up to date. Location and accessibility are two of the most important factors when it comes to customers. If your telephone number is an old one and a customer can’t get through to you, they’re unlikely to try again. Likewise, if you were to put your address as a small town in South America, a New Zealand customer wouldn’t follow up with your business!
Pro tip: Check the directories your company is listed in and confirm your details are correct. Some websites take their information from others; resulting in a cycle of incorrect information.
Updated List of Directories*
This year, we bring you an even bigger list of potential directories your business may be found in. Take a look to see where your business is listed and where it isn’t.
It’s the only thing standing in between you and your next big client.
NB: Not all directories will apply to every type of business, some are more specific to particular fields. (eg. Tripadvisor will benefit restaurants and hotels over a telecommunications company.)
*The directories list has been ranked by domain authority, with the highest ranking at the top (accurate as of July 2018).
New Zealand Directories
Localist– Local and authentic Kiwi businesses. [2020 no longer listing]BusinessMe –New Zealand business directory. [2020 no longer live]ocalBD– A local business directory. [2020 no longer live]Search Local– Site with all kinds of companies and businesses listed. [2020 no longer live]New Zealand Websites – New Zealand business websites. [2020 no longer live]NZ Business List– Business listing by category and city. [2020 no longer live]International Directories
Spoke– Business information.iGlobal– A global community of businesses, professionals and events.No related posts.
3 SEO Tools That You Should Know How To Use
/0 Comments/in Marketing /by Sudip MuttIn any business having a strong online presence is very important. And when it comes to building a good online presence, using SEO tools can help increase your search engine rankings to reach more clients for your business.
In implementing search optimization or SEO campaigns, it’s important to know the right tools to use for the best results. There is a wide array of SEO tools, from keyword research tools to metric monitoring software. So what is the best SEO tools you can use for your next marketing campaign?
This article will cover the best SEO tools that you should know how to use so you can achieve your SEO marketing and business goals.
1.Data Visualization Tools
Using data visualization tools is important to handle a large amount of data and sort the most valuable in making sales and marketing decisions. Some examples of data visualization tools include Google Sheets, Google Slides, Google Data Audio, and Google Fusion Tables.
Here are the benefits of using SEO data visualization tools:
2.Keyword Research Tools
Keyword research is a crucial aspect of every SEO strategy. It’s a good thing that you can easily find the most relevant keywords to use with free online tools to help optimize your content, attract more visitors, or increase traffic, and gain higher sales.
Here are some examples of commonly used keyword research tools:
SEO
3.SEO Audit and Monitoring Tools
For many websites, the main source of traffic is search engines. This is why for businesses wherein the majority of income highly depends on Google ranking, SEO audit is very important. You can use an SEO monitoring tool to help improve your rankings and outrank your competitors.
Here are some of the best SEO monitoring tools today:
Conclusion
Search engine optimization or SEO tools are valuable in attaining your web presence and business goals. By using data visualization, keyword research, and SEO monitoring tools, you can clearly see where your SEO and other digital marketing efforts are heading to. Also, you have a better idea of your site’s performance and get valuable keywords you can use to create SEO optimized content.
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Customer Feedback and Reviews template email
/0 Comments/in Marketing /by Rebecca CaroeI got this question from Quora and here’s the answer I submitted.
There are ethical methods and less ethical methods of getting client testimonials for ecommerce.
A bribe is not ethical – but people do it. Give us a review and get a coupon / discount / freebie.
Tools for encouraging reviews
There are paid services that encourage customers to submit reviews, or you can set up an automation inside your ecommerce shop (integrating with AgileCRM, MailChimp, TrustPilot or similar).
My preference is this: two weeks after the purchase, set up an automation in your email sending out a message. Sample messages are below.
Another thing you can do is buy a reviews service – SellerLabs is a good one for Amazon sellers. Learn more about this on eCommerceFuel | The Private Community for 6 & 7 Figure Stores
The links are very important. The three below are for a client and setting these up correctly is key. Get in touch if you’d like this set up for your shop.
Note that at the time of writing, Facebook’s terms of service expressly forbid asking for comments, reviews or tagging friends in exchange for free product.
Amazon also forbids offering free or discounted product in exchange for reviews.
Bonus:
Customer Feedback Email templates
And if you are a services company….
Blowing our Creative Agency Secrets trumpet
I’m inordinately proud of my team. This is what they’ve achieved for our brand when you search for creative agency Auckland.
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“Why is my website traffic dropping?”
/0 Comments/in Case Studies, Marketing, SEO /by Creative Agency Secrets TeamFor any business using its website as a lead generation tool, traffic is essential. The more visitors you get, the more chances you have to make your product or service known, gain connections and promote your brand. This is why an unexpected decline in organic traffic is a terrifying idea, as it might result in fewer business opportunities and less income.
Whether it’s a technical problem, a new Google algorithm implementation or lack of content optimisation, there are several possible motives why your company’s website traffic numbers have been sinking lately.
For example, older websites have higher risks of being penalised by Google’s algorithm updates because of potential coding errors and obsolete practices still applied to some of the pages. That ‘keyword stuffed’ article you wrote in 2010 that brought a lot of traffic seemed like a good idea at the time. Now, it is definitely hurting your website on an apocalyptic scale.
Content is (a mad) king
We recently had a meeting with a group of young entrepreneurs who run MI6-HQ.com, a fansite dedicated to Bond, James Bond. (cue the music)
They expressed their concern with the MI6-HQ website traffic dropping like a stone over the past months and wanted our help to:
Even though they offer really good articles (many visitors had lots of nice things to say on their Facebook comments), their search engine rankings and organic reach keep decreasing. There are multiple marketers that repeatedly state just writing “epic content” will drive traffic to any website, period. Unfortunately, that’s not the truth.
Don’t get me wrong, I agree that good content is essential. But if you publish it in a flawed website, you’ll have your king residing in a crumbling castle. That inspires no recognition at all and the results are totally unpredictable.
Google has a license to kill your audience
Google holds more than 74% of the search engine market share worldwide. That’s why you either play by their rules or fall into the internet abyss (a.k.a. Not the first page on Google Search).
We believe part of the decline in the MI6-HQ search rankings is that their website has been running for over 20 years (!!!) and most of their ‘ancient’ content might not have been updated regularly. A quick search (on Google, of course) shows that MI6-HQ.com has 15,500 indexed pages. It’s probably really hard to keep tabs on all of them individually.
Optimising websites is not a one-size-fits-all process. When it comes to web content that is already published, you have the option to improve or kill pages forever. In this specific case, deleting some of the older articles might be an alternative. Having fewer discoverable pages to increase your website findability can sound very counterintuitive, but I assure you, it works wonders for some people. Learning to let go is necessary sometimes.
Analysing your website performance is a laborious but rewarding task
There’s a lot of work involved in optimising your website. You might even say it’s a never-ending task, depending on your level of perfectionism. Nowadays, the competition online is cutthroat, so any edge you have over your competitors is worth the effort.
According to research by Moz blog, more than 70% of searches result in a page one organic click. The rest is diluted from the second page onwards. This just shows how important it is to aim for the top place of the search engine rankings.
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Trade Marketing tips
/0 Comments/in B2B, Conferences / Exhibitions, Sales /by Rebecca CaroeTrade marketing is a sub-type of B2B
What I love about any B2B is that the audience is individually identifiable. You can get or build a list of actual individuals who you can sell to. The best way to start that is through identifying these things
After the list, how to approach
Top 10 tips for trade marketing
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