Hello my name is Abigail. I am a recent Commerce graduate with a major of Marketing and Information Systems. For the past month, I had the privilege to intern at Creative Agency Secrets. I am sad to bid farewell but I am glad that it has been an incredible month working with Rebecca, Conrado, and Tabhitha. I have learned so much within a short amount of time.
What I have learned
Throughout the month, I had the chance to step into the shoes of a marketer. I promoted events across various online platforms such as Facebook and Eventfinda. I created blog posts and mailshots. I completed some marketing research for a client as well. It has been an eye-opening experience to help to update client websites and assisting other tasks. It increased my understanding of the responsibilities of marketers.
Within this month-long internship, I have gained hands-on experience using various marketing tools to promote events and products, which enhanced my copywriting skills. It has been both fun and challenging taking on the role of a marketing assistant. This experience has also boosted my capability to work in teams in a corporate environment. It was great being a part of meetings and observing how marketing teams work together.
A heartfelt thank you
Unsurprisingly, the real marketing world is vastly different from the textbook marketing that I know. Knowing marketing principles and having experiences creating marketing solutions for clients during my undergraduate studies still did not prepare myself for all the challenges in the real marketing world. I am so grateful that I had the opportunity to work alongside Rebecca and the team. Thank you for your guidance along this exciting journey of mine! Has been a pleasure working here and learning from you. I would also like to thank all the friendly people working at 74D France Street South. You have my best wishes!
For those who would like to intern here, you can get in touch with the team. Don’t worry if you have no prior marketing experience, I am sure the Creative Agency Secrets Team will take good care of you.
Since Christmas is drawing near, I would love to close by wishing you a Merry Christmas and a Happy New Year!
As a business owner or manager, you have most likely spent a lot of time and money on recruiting the highest quality candidates, and therefore you probably want to get as much out of these employees as possible. However, if you fail to adequately engage with them, you risk losing them to the competition. This is not what you want.
As a rule, there are three elements to employee engagement; realizing employee potential, having a common goal and promoting employee wellbeing. All three of these characteristics must be fulfilled if you are serious about employee engagement within your business.
Fortunately, it is not as hard as it may look to increase your employee engagement ROI, but you do need to ensure that you remain consistent in your efforts and take steps to engage your employees on a regular basis.
1. Discuss your reward schemes
It may not be common practice to discuss your bonus plans with your employees, but if you are unable to offer an annual salary increase or a monthly bonus, it is better than you are open with your employees about this and discuss other financially viable ways in which you can recognize and reward your team. For example, you could have a trained masseuse come in and de-stress an employee who has just completed a high-profile and high-pressured task.
However, it is important to remember that it is not the reward itself that matters the most, it is the fact that you have taken the time and the initiative to communicate with your employees and have actively asked them what they want.
2. Focus on offering a positive work-life balance
You may be surprised to hear that after salary, a healthy work-life balance is the most important driver for employees seeking out new employment. Therefore, if you fail to offer this to your employees, you could be pushing them directly into the arms of your competitors.
It is important that you are able to understand what your employees need from you as an employer; whether that be flexible working hours, the opportunity for remote working or the chance to work for another branch or office within the company. Inpulse employee engagement surveys can provide you with real-time insights into your employees and help you better predict and cater to their needs.
3. Provide our employees with effective technology
Do you know that expression ‘a workman is only as good as his tools’? Well, this is a well-known saying for a reason. How can you expect to get the best return on employee engagement investment, if you do not provide your employees with the tools that they need to carry out their job to the highest possible standard?
Investing in the latest technologies and software solutions is possibly the simplest way to increase ROI by solving practical problems. This can free up more time for your employees to be creative or take a more active role in moving your business forward.
The key aspect to remember is that employee engagement is not something that you can just accomplish and then move on from; you need to consistently and enthusiastically engage your employees in your business if you want them to remain loyal, motivated and driven.
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2019/11/3-Unique-Ways-to-Increase-Employee-Engagement-ROI-1.jpg6991055Sudip Mutthttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgSudip Mutt2017-12-03 16:52:312019-12-03 16:53:313 Unique Ways to Increase Employee Engagement ROI
If you run a business and you do not employ a CFO chief financial officer may I recommend that you examine why not?
Karen Tobeck, CFO
I have spent two years working with Karen Tobeck and value she brings far surpasses the fee I pay.
Anybody who runs a business has three skills they need, delivering the product or service, sales and finance. Few people can do two of these. Most people can do one. Nobody can do three. This means is you must identify what you enjoy doing for your business and the one area where you need another advisor.
For me, it is finance.
Karen provides a monthly check-in with me and bi-monthly business plan goal-setting and results alignment. The key to our successful partnership is that she asks the right questions and helps me to focus with calm objectivity and external focus.
Members of my mastermind group have also hired her from their businesses. It does not matter if you already have an accountant or a bookkeeper on board. I have both and neither service is provided by Monteck Carter, Karen’s firm.
If I have challenged you today please go and look at her profile and get in touch if you would like an introductory short chat.
Richard Poole founded the website GrownUps.co.nz and has built it up into a significant media propertyfocused on the over 50s market. What we found impressive is the ease with which the site has incorporated native advertising with traditional media as revenue streams.
He kindly agreed to be interviewed by the Creative Agency Secrets team.
What is your latest work?
I’m continuing to work with GrownUps, although the business is now owned by Cigna Insurance, having sold to them earlier in 2016. It’s been an interesting experience moving from being a small business to working with one of the world’s largest corporates, which I’m learning from. It’s been particular useful to have more governance and rigour around process and also risk. Also, being able to work with an innovative marketer and CEO from Cigna in NZ, has been very rewarding.
Since selling the business and taking away some of those stresses that do come with business ownership at times, we’re very proud to have doubled the revenue and also site traffic YOY plus grown membership 30%. It’s genuinely a real honour that each month we get to interact with over 160,000 visitors to the site and each week, speak with around half of our 120,000 members, via their weekly email newsletter. What’s really satisfying is that we have not wavered from our original vision from 2006 when we went live with GrownUps, whereby we seek to make every day better for any visitor to the site, whether by reading an interesting article out of the 8,000 that we now have, meeting an interesting fellow GrownUps members, playing a game on the site or maybe even being inspired to book that overseas trip that they deserve and have read about on the site.
What’s impressed you?
Having never worked in a corporate, it’s been great to see that very large corporates can work well with small businesses that they take under their wing – I think you each learn really. We’ve been fortunate having pragmatic leadership, clear guidelines and an understanding that we’re best to keep the essence of the small business feeling for customers/visitors. It actually can work very well.
What’s the next big thing?
There is no doubt that my mind seldom stops for a break in terms of thinking about meeting people’s needs, which is sometimes a challenge to be honest. At present I’m committed to GrownUps so we’ll just see where that goes over the next while. I’d love to see our ‘baby’ achieve everything that we’d imagined and hope to play some part in that, if that’s wanted.
However, I’m 44 and there are several things that I’m keen to achieve personally and for our family by the time I’m 50. Priorities in life definitely change and so I guess we’re always all weighing up how best to live our lives and what makes us happy.
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2017/11/Grown-ups-logo.png236588Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2017-11-27 12:21:532019-04-23 14:30:08GrownUps NZ, Richard Poole interview
David Kean was interviewed and I found this 50 minute audio interview useful.
https://www.youtube.com/watch?v=yHD4yx2pRx4
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2017-11-24 20:49:542020-01-24 02:27:46Best books for Pitching and winning marketing work
Many business owners dream of outperforming competitors through the creation of a strong online presence. If you’re ready to grow your brand online, note that the following strategies can help you do it:
1. Tap Into The Power Of Word-Of-Mouth Advertising
One of the best ways to grow your business online is through the use of key strategies such as word-of-mouth advertising. This form of advertising is empowering because it involves satisfied customers speaking positively about your brand. Because people are much more likely to invest in your brand when other people indicate that it is reputable, you want to ensure that your online marketing process involves encouraging your satisfied customers to speak positively about your product or service line. One great way to put the word-of-mouth advertising process in full effect is by asking satisfied clients to leave positive online reviews about your brand.
2. Build Relationships on Twitter
In addition to tapping into the power of word-of-mouth advertising, make sure that you begin to build relationships with your prospects through Twitter. These days, millions of individuals across the globe log onto Twitter to socialise and shop. By regularly interfacing with these individuals, you can likely gain new clients while simultaneously extending your organisation’s sphere of influence into the digital domain. Keep in mind that there’s no “right” or “wrong” way to interface with people via Twitter. The key to success is doing things that work. Thus if you find that you get a substantive response when you tweet links to your product pages, this is a solid mode of communication.
Another Twitter strategy you might choose is taking weekly or monthly polls. These polls function as a research method through which you can attain a clear understanding of things like which of your products the clients find most useful and whether or not they’re satisfied with your company’s level of customer service. You can ask all types of questions to attain this kind of information, and note that making the poll a weekly or monthly occurrence is desirable because it creates consistency around your brand and keeps prospects and clients coming back to Twitter to see what you’ll be talking about!
Note that Twitter is not the only social media channel through which you can cultivate strong relationships with members of your target market. You can also build relationships with your target market on other channels like Facebook. For example, you might run a contest via Facebook. In addition to keeping existing clients interested in your brand, this social media optimisation technique makes your organisation more visible to prospects, thereby increasing the likelihood of you broadening your base of loyal clients. Note that in addition to offering clients SMO services, companies such as Solid Cactus are pleased to provide people with virtual office services.
3. Begin Using The Right Software
One final strategy you can implement to optimise your online presence is using the right software. This isn’t necessarily a digital marketing strategy, but it is a technique that can clearly take your efficacy in the internet sphere from average to awesome. For example, the use of customer relationship management (CRM) software will help optimise communication between you and clients in the online realm because the staff will have up to date, detailed information regarding former interactions with the customer in question.
Three strategies that can help your company cultivate a stronger online presence include word-of-mouth advertising, building relationships via Twitter, and using the right software. Start using these strategies now so your organisation can become an increasingly dynamic force in the digital sector!
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2017-11-17 09:00:342023-03-22 20:48:36Want To Grow Your Business Online? Here's How!
There will be a focus on incremental gains made by doing ‘the basics’ really, really well and using marketing experiments and careful measurement to create the winning formula for your marketing.
Learn more about website building services, web-enabled business systems and what you can do to ensure they are ready for google optimisation.
About our speakers
Dave Allum (General Manager of Acronym)
With a background in engineering and marketing, Dave is able to deliver expert advice on how ICT can help facilitate business goals according to respective IT requirements and business needs.
Rebecca Caroe (CEO of Creative Agency Secrets)
An experienced B2B expert, specialising in direct response marketing and new business development.
https://creativeagencysecrets.com/wp-content/uploads/2017/11/web-security_CAS.png400800Creative Agency Secrets Teamhttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgCreative Agency Secrets Team2017-11-16 09:39:352020-01-24 01:45:10Web Security from an SEO Perspective
How is your marketing going? If you could make one change to your marketing for 2018 – what would it be? (Be brutally honest, tell us what being in control would mean to you).
Now’s your chance to start that change.
Rebecca Caroe is doing a national tour visiting these cities
Christchurch 24th November, 2017
Tauranga on 27th November, 2017
Wellington on 28th November, 2017
Auckland on 1st December, 2017
Blenheim on 4th December, 2017
Queenstown on 7th December, 2017
Meet Rebecca in the morning – anytime from 7 am to midday and get your marketing questions answered, so you can make that change happen for 2018.
Why should I?
Getting expert and independent advice will help you find out if you are doing the right things, whether a change could help your business and give you peace of mind.
Rebecca wrote on LinkedIn recently about “rip-off” marketing agencies and what best practice for Adwords and SEO should be.
She will showcase the Creative Agency Secrets local marketing process and you’re invited to come and learn. Just tell us you’re available and we will send you the details and where to meet.
What you could learn
How to test your business website is working
8 top tips for local marketing (that you can do yourself)
How to make the one change you most want in your marketing
Why personalised coaching to learn skills is better than a training course
Doing the right thing at the right time with the right tools is what you need. So ask Rebecca when she´s in your town.
Are you ready to raise your game for 2018 and improve the return on investment from your marketing spend?
Just tell us you want to meet and we’ll do the rest. No charge – just invest your time and Rebecca will do the same.
Looking forward to meeting everyone.
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2017/11/AMA-with-Rebecca-Caroe-1-1.jpg321800Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2017-11-15 13:53:382017-11-15 13:56:57Ask Me Anything (AMA) with Rebecca Caroe
Let’s be honest for a second: most of the product descriptions out there sound like they were written by robots, for robots. They’re bland, have no personality, and a lot of the times don’t even include everything a consumer may want to know about the product. Because prospects feel like they have no connection with the brand and its products, they move on to the next company.
Product description can have a major influence on the buying process. However, most small businesses ignore their importance and create something that is incomplete, ineffective, and just plain boring. Not to mention, they rarely address the questions and needs of their prospects.
Here are some of the most common mistakes product description writers make without even realizing and how to correct them.
Not Offering Enough Information
You’ve worked for months to design or source a product that you are certain will help and please your audience. Now, you’re so excited to share it with the world that you don’t take the necessary time to write a proper description. As a result, your sales aren’t as spectacular as you expected them to be.
Resist the temptation of hitting the publish button too soon. We understand your eagerness, but what’s the point in working so hard on something is your audience won’t know the benefits they can enjoy if they choose your product?
Put together a list of questions people might have about your product, even if they seem obvious to you. Remember, this is something new for your prospects, so take the time to describe your product in detail.
Not Being Specific
How many times did you read a product description that ended up confusing you even more? Skip the general explanations, and focus on the specifics, such as dimensions, quantities, and other information that might help your customer get a better picture of the product. After reading your description, your prospects should be able to understand what the product is, how it works, and how it can help them.
Not Offering Social Proof
Your product could be the best on the market, but your prospects aren’t just going to take your word for it. They need to know that others have made an investment and it has benefited them.
That’s where social proof comes in handy.
Testimonials play a vital role in how well your products sell. Whether you ask happy customers to review it or work with an influencer in your niche to promote it, social proof is a powerful tool that can help you get more people interested in your products.
Not Putting Your Personality into It
While it’s vital that your descriptions are professional and include all the information prospects need to understand what your product does, the way in which you present it matters just as much.
Think about it this way: how would you present the products to one of your friends? What would you tell them and what words would you use? Write an authentic description, and your chances of capturing your audience’s interest will increase greatly.
Rose and Thorne bras use strong descriptive language
Not Spending Enough Time Editing
Whether you’re a professional product description writer or a small business owner who’s trying to create an accurate presentation of his services, editing is a crucial part of the writing process.
Take the time to prepare, plan, write and edit your content. Don’t assume that if you’re an expert and you’ve written numerous product descriptions in the past, then you are safe from mistakes. Read your text out loud and try to picture your target audience’s reaction. Would they get bored? Is the copy clear enough or will it confuse them? Rephrase it until you are satisfied with the content and are certain your audience will understand and connect with your message.
Don’t forget to be engaging even if the product you’re selling is highly technical. Talk to your prospects as you would with your friends and use an active voice.
Crafting the perfect product description is no simple task. But, if you learn how to do it and stay away from these common mistakes, it will help you get more prospects curious about your product and eager to try it.
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2017/11/Rose-Thorne-good-product-description.png14742422Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2017-11-13 12:09:172020-01-24 01:45:105 Silly Mistakes Product Description Writers Make without Realising
My Internship Experience at Creative Agency Secrets — Abigail Mok
/0 Comments/in Marketing /by Creative Agency Secrets TeamHello my name is Abigail. I am a recent Commerce graduate with a major of Marketing and Information Systems. For the past month, I had the privilege to intern at Creative Agency Secrets. I am sad to bid farewell but I am glad that it has been an incredible month working with Rebecca, Conrado, and Tabhitha. I have learned so much within a short amount of time.
What I have learned
Throughout the month, I had the chance to step into the shoes of a marketer. I promoted events across various online platforms such as Facebook and Eventfinda. I created blog posts and mailshots. I completed some marketing research for a client as well. It has been an eye-opening experience to help to update client websites and assisting other tasks. It increased my understanding of the responsibilities of marketers.
Within this month-long internship, I have gained hands-on experience using various marketing tools to promote events and products, which enhanced my copywriting skills. It has been both fun and challenging taking on the role of a marketing assistant. This experience has also boosted my capability to work in teams in a corporate environment. It was great being a part of meetings and observing how marketing teams work together.
A heartfelt thank you
Unsurprisingly, the real marketing world is vastly different from the textbook marketing that I know. Knowing marketing principles and having experiences creating marketing solutions for clients during my undergraduate studies still did not prepare myself for all the challenges in the real marketing world. I am so grateful that I had the opportunity to work alongside Rebecca and the team. Thank you for your guidance along this exciting journey of mine! Has been a pleasure working here and learning from you. I would also like to thank all the friendly people working at 74D France Street South. You have my best wishes!
For those who would like to intern here, you can get in touch with the team. Don’t worry if you have no prior marketing experience, I am sure the Creative Agency Secrets Team will take good care of you.
Since Christmas is drawing near, I would love to close by wishing you a Merry Christmas and a Happy New Year!
No related posts.
3 Unique Ways to Increase Employee Engagement ROI
/0 Comments/in Marketing /by Sudip MuttAs a business owner or manager, you have most likely spent a lot of time and money on recruiting the highest quality candidates, and therefore you probably want to get as much out of these employees as possible. However, if you fail to adequately engage with them, you risk losing them to the competition. This is not what you want.
As a rule, there are three elements to employee engagement; realizing employee potential, having a common goal and promoting employee wellbeing. All three of these characteristics must be fulfilled if you are serious about employee engagement within your business.
Fortunately, it is not as hard as it may look to increase your employee engagement ROI, but you do need to ensure that you remain consistent in your efforts and take steps to engage your employees on a regular basis.
It may not be common practice to discuss your bonus plans with your employees, but if you are unable to offer an annual salary increase or a monthly bonus, it is better than you are open with your employees about this and discuss other financially viable ways in which you can recognize and reward your team. For example, you could have a trained masseuse come in and de-stress an employee who has just completed a high-profile and high-pressured task.
However, it is important to remember that it is not the reward itself that matters the most, it is the fact that you have taken the time and the initiative to communicate with your employees and have actively asked them what they want.
2. Focus on offering a positive work-life balance
You may be surprised to hear that after salary, a healthy work-life balance is the most important driver for employees seeking out new employment. Therefore, if you fail to offer this to your employees, you could be pushing them directly into the arms of your competitors.
It is important that you are able to understand what your employees need from you as an employer; whether that be flexible working hours, the opportunity for remote working or the chance to work for another branch or office within the company. Inpulse employee engagement surveys can provide you with real-time insights into your employees and help you better predict and cater to their needs.
3. Provide our employees with effective technology
Do you know that expression ‘a workman is only as good as his tools’? Well, this is a well-known saying for a reason. How can you expect to get the best return on employee engagement investment, if you do not provide your employees with the tools that they need to carry out their job to the highest possible standard?
Investing in the latest technologies and software solutions is possibly the simplest way to increase ROI by solving practical problems. This can free up more time for your employees to be creative or take a more active role in moving your business forward.
The key aspect to remember is that employee engagement is not something that you can just accomplish and then move on from; you need to consistently and enthusiastically engage your employees in your business if you want them to remain loyal, motivated and driven.
No related posts.
Karen Tobeck our chief financial officer
/0 Comments/in Strategy /by Rebecca CaroeIf you run a business and you do not employ a CFO chief financial officer may I recommend that you examine why not?
Karen Tobeck, CFO
I have spent two years working with Karen Tobeck and value she brings far surpasses the fee I pay.
Anybody who runs a business has three skills they need, delivering the product or service, sales and finance. Few people can do two of these. Most people can do one. Nobody can do three. This means is you must identify what you enjoy doing for your business and the one area where you need another advisor.
For me, it is finance.
Karen provides a monthly check-in with me and bi-monthly business plan goal-setting and results alignment. The key to our successful partnership is that she asks the right questions and helps me to focus with calm objectivity and external focus.
Members of my mastermind group have also hired her from their businesses. It does not matter if you already have an accountant or a bookkeeper on board. I have both and neither service is provided by Monteck Carter, Karen’s firm.
If I have challenged you today please go and look at her profile and get in touch if you would like an introductory short chat.
No related posts.
GrownUps NZ, Richard Poole interview
/0 Comments/in B2C, Marketing /by Rebecca CaroeRichard Poole founded the website GrownUps.co.nz and has built it up into a significant media property
focused on the over 50s market. What we found impressive is the ease with which the site has incorporated native advertising with traditional media as revenue streams.
He kindly agreed to be interviewed by the Creative Agency Secrets team.
What is your latest work?
I’m continuing to work with GrownUps, although the business is now owned by Cigna Insurance, having sold to them earlier in 2016. It’s been an interesting experience moving from being a small business to working with one of the world’s largest corporates, which I’m learning from. It’s been particular useful to have more governance and rigour around process and also risk. Also, being able to work with an innovative marketer and CEO from Cigna in NZ, has been very rewarding.
Since selling the business and taking away some of those stresses that do come with business ownership at times, we’re very proud to have doubled the revenue and also site traffic YOY plus grown membership 30%. It’s genuinely a real honour that each month we get to interact with over 160,000 visitors to the site and each week, speak with around half of our 120,000 members, via their weekly email newsletter. What’s really satisfying is that we have not wavered from our original vision from 2006 when we went live with GrownUps, whereby we seek to make every day better for any visitor to the site, whether by reading an interesting article out of the 8,000 that we now have, meeting an interesting fellow GrownUps members, playing a game on the site or maybe even being inspired to book that overseas trip that they deserve and have read about on the site.
What’s impressed you?
Having never worked in a corporate, it’s been great to see that very large corporates can work well with small businesses that they take under their wing – I think you each learn really. We’ve been fortunate having pragmatic leadership, clear guidelines and an understanding that we’re best to keep the essence of the small business feeling for customers/visitors. It actually can work very well.
What’s the next big thing?
There is no doubt that my mind seldom stops for a break in terms of thinking about meeting people’s needs, which is sometimes a challenge to be honest. At present I’m committed to GrownUps so we’ll just see where that goes over the next while. I’d love to see our ‘baby’ achieve everything that we’d imagined and hope to play some part in that, if that’s wanted.
However, I’m 44 and there are several things that I’m keen to achieve personally and for our family by the time I’m 50. Priorities in life definitely change and so I guess we’re always all weighing up how best to live our lives and what makes us happy.
No related posts.
Best books for Pitching and winning marketing work
/0 Comments/in B2B, Pitching /by Rebecca CaroeNo related posts.
Want To Grow Your Business Online? Here’s How!
/0 Comments/in Marketing /by Rebecca CaroeMany business owners dream of outperforming competitors through the creation of a strong online presence. If you’re ready to grow your brand online, note that the following strategies can help you do it:
1. Tap Into The Power Of Word-Of-Mouth Advertising
One of the best ways to grow your business online is through the use of key strategies such as word-of-mouth advertising. This form of advertising is empowering because it involves satisfied customers speaking positively about your brand. Because people are much more likely to invest in your brand when other people indicate that it is reputable, you want to ensure that your online marketing process involves encouraging your satisfied customers to speak positively about your product or service line. One great way to put the word-of-mouth advertising process in full effect is by asking satisfied clients to leave positive online reviews about your brand.
2. Build Relationships on Twitter
In addition to tapping into the power of word-of-mouth advertising, make sure that you begin to build relationships with your prospects through Twitter. These days, millions of individuals across the globe log onto Twitter to socialise and shop. By regularly interfacing with these individuals, you can likely gain new clients while simultaneously extending your organisation’s sphere of influence into the digital domain. Keep in mind that there’s no “right” or “wrong” way to interface with people via Twitter. The key to success is doing things that work. Thus if you find that you get a substantive response when you tweet links to your product pages, this is a solid mode of communication.
Another Twitter strategy you might choose is taking weekly or monthly polls. These polls function as a research method through which you can attain a clear understanding of things like which of your products the clients find most useful and whether or not they’re satisfied with your company’s level of customer service. You can ask all types of questions to attain this kind of information, and note that making the poll a weekly or monthly occurrence is desirable because it creates consistency around your brand and keeps prospects and clients coming back to Twitter to see what you’ll be talking about!
Note that Twitter is not the only social media channel through which you can cultivate strong relationships with members of your target market. You can also build relationships with your target market on other channels like Facebook. For example, you might run a contest via Facebook. In addition to keeping existing clients interested in your brand, this social media optimisation technique makes your organisation more visible to prospects, thereby increasing the likelihood of you broadening your base of loyal clients. Note that in addition to offering clients SMO services, companies such as Solid Cactus are pleased to provide people with virtual office services.
3. Begin Using The Right Software
One final strategy you can implement to optimise your online presence is using the right software. This isn’t necessarily a digital marketing strategy, but it is a technique that can clearly take your efficacy in the internet sphere from average to awesome. For example, the use of customer relationship management (CRM) software will help optimise communication between you and clients in the online realm because the staff will have up to date, detailed information regarding former interactions with the customer in question.
Start Growing Your Business Via The Internet! https://stormotion.io/blog/how-to-make-a-software-for-the-internet-of-things-iot/
Three strategies that can help your company cultivate a stronger online presence include word-of-mouth advertising, building relationships via Twitter, and using the right software. Start using these strategies now so your organisation can become an increasingly dynamic force in the digital sector!
No related posts.
Web Security from an SEO Perspective
/0 Comments/in Marketing /by Creative Agency Secrets TeamAt the end of November, we will be partnering with Acronym to bring you expert insights on how web security plays an integral part in your Search Engine Optimisation (SEO).
There will be a focus on incremental gains made by doing ‘the basics’ really, really well and using marketing experiments and careful measurement to create the winning formula for your marketing.
Learn more about website building services, web-enabled business systems and what you can do to ensure they are ready for google optimisation.
About our speakers
With a background in engineering and marketing, Dave is able to deliver expert advice on how ICT can help facilitate business goals according to respective IT requirements and business needs.
An experienced B2B expert, specialising in direct response marketing and new business development.
Wednesday, November 29, 2017
7:30 am-9 am
Microsoft House
Level 5, 22 Viaduct Harbour Ave,
Auckland 1010
Use the code FIREWALL50 for 50% off!
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Ask Me Anything (AMA) with Rebecca Caroe
/0 Comments/in Marketing /by Rebecca CaroeNow’s your chance to start that change.
Why should I?
What you could learn
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5 Silly Mistakes Product Description Writers Make without Realising
/0 Comments/in Marketing /by Rebecca CaroeLet’s be honest for a second: most of the product descriptions out there sound like they were written by robots, for robots. They’re bland, have no personality, and a lot of the times don’t even include everything a consumer may want to know about the product. Because prospects feel like they have no connection with the brand and its products, they move on to the next company.
Product description can have a major influence on the buying process. However, most small businesses ignore their importance and create something that is incomplete, ineffective, and just plain boring. Not to mention, they rarely address the questions and needs of their prospects.
Here are some of the most common mistakes product description writers make without even realizing and how to correct them.
Not Offering Enough Information
You’ve worked for months to design or source a product that you are certain will help and please your audience. Now, you’re so excited to share it with the world that you don’t take the necessary time to write a proper description. As a result, your sales aren’t as spectacular as you expected them to be.
Resist the temptation of hitting the publish button too soon. We understand your eagerness, but what’s the point in working so hard on something is your audience won’t know the benefits they can enjoy if they choose your product?
Put together a list of questions people might have about your product, even if they seem obvious to you. Remember, this is something new for your prospects, so take the time to describe your product in detail.
Not Being Specific
How many times did you read a product description that ended up confusing you even more? Skip the general explanations, and focus on the specifics, such as dimensions, quantities, and other information that might help your customer get a better picture of the product. After reading your description, your prospects should be able to understand what the product is, how it works, and how it can help them.
Not Offering Social Proof
Your product could be the best on the market, but your prospects aren’t just going to take your word for it. They need to know that others have made an investment and it has benefited them.
That’s where social proof comes in handy.
Testimonials play a vital role in how well your products sell. Whether you ask happy customers to review it or work with an influencer in your niche to promote it, social proof is a powerful tool that can help you get more people interested in your products.
Not Putting Your Personality into It
While it’s vital that your descriptions are professional and include all the information prospects need to understand what your product does, the way in which you present it matters just as much.
Think about it this way: how would you present the products to one of your friends? What would you tell them and what words would you use? Write an authentic description, and your chances of capturing your audience’s interest will increase greatly.
Rose and Thorne bras use strong descriptive language
Not Spending Enough Time Editing
Whether you’re a professional product description writer or a small business owner who’s trying to create an accurate presentation of his services, editing is a crucial part of the writing process.
Take the time to prepare, plan, write and edit your content. Don’t assume that if you’re an expert and you’ve written numerous product descriptions in the past, then you are safe from mistakes. Read your text out loud and try to picture your target audience’s reaction. Would they get bored? Is the copy clear enough or will it confuse them? Rephrase it until you are satisfied with the content and are certain your audience will understand and connect with your message.
Don’t forget to be engaging even if the product you’re selling is highly technical. Talk to your prospects as you would with your friends and use an active voice.
Crafting the perfect product description is no simple task. But, if you learn how to do it and stay away from these common mistakes, it will help you get more prospects curious about your product and eager to try it.
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