What are the key essentials for promoting and marketing a podcast to grow listeners so you can improve monetisation? This article runs through some of the fundamentals and also asks some important questions so you can find out if a podcast is the right marketing tactic for your brand. Brand suitability for podcast marketing Here […]
The New Zealand Commerce Commission is investigating online retailers who they claim have manipulated customer reviews and testimonials in “…conduct that was liable to mislead consumers by creating artificially positive impressions…” NZ Commerce Commission website What actions constitute “misleading consumers”? No related posts.
In 2014, Matt Cutts, former head of the Web Spam team at Google, wrote the following: “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop.” Ever since the state of guest blogging has been debated heatedly. Indeed, guest blogs with low-quality content have […]
One of the joys of being a freelance consultant is that sometimes I get to act on behalf of my client and hire specialists to work on their B2B marketing campaigns. I recently advertised a job and was stunned by one of the proposal submissions. As a new business specialist I know how hard it […]
https://creativeagencysecrets.com/wp-content/uploads/2019/07/Proposal-screen1.png9942062Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2019-07-29 14:19:222019-08-13 15:15:48Make your B2B proposal stand out
Digital marketing is very finicky. You are not just contending with customers; you have impartial algorithms to contest with, the attention market, your competitors, technological glitches, and so much more. Knowing how to successfully market your website means more than simply knowing the basics. Yes, email newsletters help. Yes, social media marketing is an option. […]
https://creativeagencysecrets.com/wp-content/uploads/2019/07/How-to-Successfully-Market-Your-Website-1.jpg8971355Sudip Mutthttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgSudip Mutt2019-07-25 15:53:022019-10-03 15:02:00How to Successfully Market Your Website
Apple has launched a beta service to analyse listenership of your podcast episodes on Apple devices and via Apple services. I took a quick look – log in to iTunes Connect and select the drop-down next to the header. [Note the URL – since podcasts are being split off from iTunes, it’s now got its […]
The RSS feed helps people subscribing using a podcast app (like Apple Podcasts, Google Podcasts, Spotify, Pocket Casts etc) to receive your episodes. Each time you upload a new episode, the RSS feed updates the app. Then the listener downloads a local copy of your episode to listen to. So you don’t need to do […]
Today we announce the Economy Watch podcast by Interest.co.nz has launched. It’s a daily summary of the key overnight news that affects the New Zealand economy. Short podcasts for news In scoping the content and audience for this podcast, we decided that a short format podcast was a good choice. Listeners are on their way […]
Little surprises that reward your customers are a really nice way of helping them to feel special. Today I got a marketing easter egg from Seth Godin. The benefits of careful reading The message was short, barely formatted and it’s one I have waited a year to receive. Hidden in the fourth line was a […]
Create a Showcase page – with updates just for these sub-sets which allows for segmentation of viewers. Add Company page link to email signatures – update monthly with the pinned post. The BEST imagery on the Company page – include your logo watermarked into the image. 1,536px x 768px. Re-write the company overview text to […]
Podcast marketing
/0 Comments/in Marketing, Podcast /by Rebecca CaroeWhat are the key essentials for promoting and marketing a podcast to grow listeners so you can improve monetisation? This article runs through some of the fundamentals and also asks some important questions so you can find out if a podcast is the right marketing tactic for your brand. Brand suitability for podcast marketing Here […]
No related posts.
Customer Reviews – a reality check
/0 Comments/in B2C, Digital media, Lead Generation, Marketing ideas /by Rebecca CaroeThe New Zealand Commerce Commission is investigating online retailers who they claim have manipulated customer reviews and testimonials in “…conduct that was liable to mislead consumers by creating artificially positive impressions…” NZ Commerce Commission website What actions constitute “misleading consumers”? No related posts.
No related posts.
Is Guest Posting Dead?
/0 Comments/in Blogging, Digital media, Direct Marketing, Local Marketing, Marketing, Social Media /by Sudip MuttIn 2014, Matt Cutts, former head of the Web Spam team at Google, wrote the following: “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop.” Ever since the state of guest blogging has been debated heatedly. Indeed, guest blogs with low-quality content have […]
No related posts.
Make your B2B proposal stand out
/0 Comments/in B2B, Pitching, Sales /by Rebecca CaroeOne of the joys of being a freelance consultant is that sometimes I get to act on behalf of my client and hire specialists to work on their B2B marketing campaigns. I recently advertised a job and was stunned by one of the proposal submissions. As a new business specialist I know how hard it […]
No related posts.
How to Successfully Market Your Website
/0 Comments/in Branding, Content Marketing, Digital media, Marketing, Marketing ideas /by Sudip MuttDigital marketing is very finicky. You are not just contending with customers; you have impartial algorithms to contest with, the attention market, your competitors, technological glitches, and so much more. Knowing how to successfully market your website means more than simply knowing the basics. Yes, email newsletters help. Yes, social media marketing is an option. […]
No related posts.
Apple Podcast analytics beta
/0 Comments/in Data, Metrics, Podcast /by Rebecca CaroeApple has launched a beta service to analyse listenership of your podcast episodes on Apple devices and via Apple services. I took a quick look – log in to iTunes Connect and select the drop-down next to the header. [Note the URL – since podcasts are being split off from iTunes, it’s now got its […]
No related posts.
Podcast RSS automatic update
/0 Comments/in Podcast /by Rebecca CaroeThe RSS feed helps people subscribing using a podcast app (like Apple Podcasts, Google Podcasts, Spotify, Pocket Casts etc) to receive your episodes. Each time you upload a new episode, the RSS feed updates the app. Then the listener downloads a local copy of your episode to listen to. So you don’t need to do […]
No related posts.
Another Podcast launched
/0 Comments/in B2C, Case Studies, Podcast, Social Media /by Rebecca CaroeToday we announce the Economy Watch podcast by Interest.co.nz has launched. It’s a daily summary of the key overnight news that affects the New Zealand economy. Short podcasts for news In scoping the content and audience for this podcast, we decided that a short format podcast was a good choice. Listeners are on their way […]
No related posts.
Marketing using easter eggs
/0 Comments/in B2B, B2C, Digital media, Marketing ideas, Sales, Strategy /by Rebecca CaroeLittle surprises that reward your customers are a really nice way of helping them to feel special. Today I got a marketing easter egg from Seth Godin. The benefits of careful reading The message was short, barely formatted and it’s one I have waited a year to receive. Hidden in the fourth line was a […]
No related posts.
10 LinkedIn Company Page Ideas & Suggestions
/0 Comments/in B2B, Marketing, Social Media /by Rebecca CaroeCreate a Showcase page – with updates just for these sub-sets which allows for segmentation of viewers. Add Company page link to email signatures – update monthly with the pinned post. The BEST imagery on the Company page – include your logo watermarked into the image. 1,536px x 768px. Re-write the company overview text to […]
No related posts.