Today I’m working with a client who is finding it hard to get prospects to buy. We are working through a list of possible reasons. My first view is that more advertising / publicity is probably not the reason. I think that it’s more to do with the offer, the positioning, the brand promise and […]
Competition for the top spot in search engines is becoming increasingly fierce, with new websites popping up all the time. To make matters worse? Competitors aren’t the only thing you’re…well, competing with. Thanks to Google’s ever-changing algorithms, you have the search engine itself to contend with, too! Staying ahead of the field can be a […]
https://creativeagencysecrets.com/wp-content/uploads/2019/10/SEO-optimisation-tools.png6751200Sudip Mutthttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgSudip Mutt2019-10-16 17:43:222022-12-19 13:51:22Top 25 Free Tools For Mastering SEO in 2019
Dark social is a term used to explain web traffic whose source attribution is unclear – the true origin you can’t find or don’t know. Typically this traffic shows up as “Direct” in analytics because it comes from a copy/paste URL which you do not know where the user acquired it, nor do you know […]
https://creativeagencysecrets.com/wp-content/uploads/2019/09/Image-dark-social-by-Kendesk-Digital.png5021106Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2019-09-30 12:50:192022-12-19 13:51:21Tracking Dark Social for B2B sharing
Early birds, it’s time to plan your Christmas holiday gifts for clients. Branded gifts are still good, not naff and definitely give a good return on investment for existing clients and returning client programmes. I took a look at some of the newer and older products available. Get in touch to discuss your needs – […]
I love getting really timely direct mail messages that are relevant. This one came just in time to help me navigate a change to podcast categories. Let’s analyse the direct message Hello podcaster, [Small fail here as they don’t know my name. Implies a purchased list rather than an opted in CRM database.] In case […]
https://creativeagencysecrets.com/wp-content/uploads/2018/09/alesia-kazantceva-XLm6-fPwK5Q-unsplash.jpg36485472Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2019-09-04 14:39:232019-09-04 16:05:48Anatomy of effective cold direct mail
As a business owner, you’re always looking for ways to boost your sales, enhance customer relationships, and stand out from your competition. This is why you should engage your customers through SMS marketing. If you use it the right way, it can be your most powerful marketing tool. It’s an indisputable fact that many people […]
https://creativeagencysecrets.com/wp-content/uploads/2020/08/AdobeStock_175929394-scaled.jpeg17072560Sudip Mutthttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgSudip Mutt2019-09-01 16:45:542020-09-01 16:48:165 Essential elements of SMS marketing
At the weekend I was teaching a class on The Art of Conversation and it was such an enlightening experience. Firstly, the topic intrigued me because I wondered who wanted to learn – and I soon found out that the group was a complete mix of people. Some wanted improved networking for work and some […]
https://creativeagencysecrets.com/wp-content/uploads/2019/08/austin-distel-mpN7xjKQ_Ns-unsplash.jpg39755300Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2019-08-22 12:39:112019-08-22 12:39:11Conversation as a marketing tactic
What are the key essentials for promoting and marketing a podcast to grow listeners so you can improve monetisation? This article runs through some of the fundamentals and also asks some important questions so you can find out if a podcast is the right marketing tactic for your brand. Brand suitability for podcast marketing Here […]
The New Zealand Commerce Commission is investigating online retailers who they claim have manipulated customer reviews and testimonials in “…conduct that was liable to mislead consumers by creating artificially positive impressions…” NZ Commerce Commission website What actions constitute “misleading consumers”? No related posts.
In 2014, Matt Cutts, former head of the Web Spam team at Google, wrote the following: “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop.” Ever since the state of guest blogging has been debated heatedly. Indeed, guest blogs with low-quality content have […]
Why don’t customers buy now?
/0 Comments/in Golden Question, Strategy /by Rebecca CaroeToday I’m working with a client who is finding it hard to get prospects to buy. We are working through a list of possible reasons. My first view is that more advertising / publicity is probably not the reason. I think that it’s more to do with the offer, the positioning, the brand promise and […]
No related posts.
Top 25 Free Tools For Mastering SEO in 2019
/1 Comment/in Marketing, SEO /by Sudip MuttCompetition for the top spot in search engines is becoming increasingly fierce, with new websites popping up all the time. To make matters worse? Competitors aren’t the only thing you’re…well, competing with. Thanks to Google’s ever-changing algorithms, you have the search engine itself to contend with, too! Staying ahead of the field can be a […]
No related posts.
Tracking Dark Social for B2B sharing
/0 Comments/in B2B, Data, Social Media /by Rebecca CaroeDark social is a term used to explain web traffic whose source attribution is unclear – the true origin you can’t find or don’t know. Typically this traffic shows up as “Direct” in analytics because it comes from a copy/paste URL which you do not know where the user acquired it, nor do you know […]
No related posts.
Corporate gift innovations 2019
/0 Comments/in B2C /by Rebecca CaroeEarly birds, it’s time to plan your Christmas holiday gifts for clients. Branded gifts are still good, not naff and definitely give a good return on investment for existing clients and returning client programmes. I took a look at some of the newer and older products available. Get in touch to discuss your needs – […]
No related posts.
Anatomy of effective cold direct mail
/0 Comments/in B2C, Direct Marketing, Lead Generation /by Rebecca CaroeI love getting really timely direct mail messages that are relevant. This one came just in time to help me navigate a change to podcast categories. Let’s analyse the direct message Hello podcaster, [Small fail here as they don’t know my name. Implies a purchased list rather than an opted in CRM database.] In case […]
No related posts.
5 Essential elements of SMS marketing
/0 Comments/in SMS Marketing /by Sudip MuttAs a business owner, you’re always looking for ways to boost your sales, enhance customer relationships, and stand out from your competition. This is why you should engage your customers through SMS marketing. If you use it the right way, it can be your most powerful marketing tool. It’s an indisputable fact that many people […]
No related posts.
Conversation as a marketing tactic
/3 Comments/in Sales /by Rebecca CaroeAt the weekend I was teaching a class on The Art of Conversation and it was such an enlightening experience. Firstly, the topic intrigued me because I wondered who wanted to learn – and I soon found out that the group was a complete mix of people. Some wanted improved networking for work and some […]
No related posts.
Podcast marketing
/0 Comments/in Marketing, Podcast /by Rebecca CaroeWhat are the key essentials for promoting and marketing a podcast to grow listeners so you can improve monetisation? This article runs through some of the fundamentals and also asks some important questions so you can find out if a podcast is the right marketing tactic for your brand. Brand suitability for podcast marketing Here […]
No related posts.
Customer Reviews – a reality check
/0 Comments/in B2C, Digital media, Lead Generation, Marketing ideas /by Rebecca CaroeThe New Zealand Commerce Commission is investigating online retailers who they claim have manipulated customer reviews and testimonials in “…conduct that was liable to mislead consumers by creating artificially positive impressions…” NZ Commerce Commission website What actions constitute “misleading consumers”? No related posts.
No related posts.
Is Guest Posting Dead?
/0 Comments/in Blogging, Digital media, Direct Marketing, Local Marketing, Marketing, Social Media /by Sudip MuttIn 2014, Matt Cutts, former head of the Web Spam team at Google, wrote the following: “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop.” Ever since the state of guest blogging has been debated heatedly. Indeed, guest blogs with low-quality content have […]
No related posts.