As a manufacturer or service provider, your sole responsibility is to ensure that your product and service development is aligned with customer needs and desires. As a result, demand planning and optimization should ensure that marketing and sales are in sync with customer expectations and demand. Once you’ve determined what customers want and which products are […]
This is a write-up of the B2B Marketing Disrupted event 31st March 2022 hosted by the New Zealand Marketing Association. The second Marketing Disrupted featured both Account Based Marketing and Breakthrough Brands – the balance of the direct and above the line which all B2B marketers know is a true juggling act – but still […]
Many of you know I work with New Zealand Trade and Enterprise. I’ve been doing B2B marketing digital implementation coaching projects with businesses who export. I am delighted to find that Technology is now a sizeable export sector for the NZ economy. The razzamatazz launch was last week, but the reality is in front of […]
https://creativeagencysecrets.com/wp-content/uploads/2022/03/NZ-Tech.png7101784Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2022-03-01 17:13:192022-03-01 17:13:19NZ Tech is our new export story
Have you checked you whether your CRM allows users to completely remove themselves from your records? I find this a frustrating issue as a marketer. I want to know that you once had a relationship with us; but I respect your choices (and privacy legislation). A Pleasant Surprise When I received a notification that “You […]
Online retailers offer cheaper prices than their brick-and-mortar counterparts because they do not burden overhead costs. They also benefit from lower operational expenses, enabling them to pass savings on to the consumer. Below are some of the benefits of E-Commerce: Convenience E-commerce allows consumers to shop from the comfort of their own homes. There is […]
Published by the Marketing Association (New Zealand). Download the full Direct Marketing Best Practice Guidelines. Good advice here for: Legal collection of personal information (13 Principles) Storage and security of data Access and disclosure Maintenance of data Removal / suppression of names from databases Data selection tips (list brokers) Data warranty register No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2021/11/13-Principles-Marketing-Data.png8181172Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2021-11-01 12:06:252021-11-01 12:06:25Direct Marketing Best Practice Guidelines
For a B2B sales team it’s really important to judge correctly the mind of the recipient when sending follow up sales emails. The path to a sales contract is tortuous and certainly not linear. There are many places where a poorly written sales email can foul your pitch. Marketing and sales need to collaborate with […]
I hired a copywriter to do the website home page – but how will I know if what they wrote WORKS? Great question – I got this from a customer who did not hire me… but had the savvy to ask the right question. It looks nice but is the website home page copy doing […]
https://creativeagencysecrets.com/wp-content/uploads/2021/10/water-blasting-keywords.png10322362Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2021-10-15 16:02:422022-12-19 13:51:33Website copy testing for SEO
A refresher for on the rules around sending email (and SMS) to prospects. New Zealand privacy and email marketing With regard to the NZ Privacy Act 2017 and updated 2020. Top level obligations Be transparent. Don’t hide anything. Make sure you have consent. Always give people the opportunity to opt-out or unsubscribe. Deemed consent is what […]
I am a woman on a mission. To raise the visibility of midlife women in the media. Why? We are a sizeable population, we make around 50% of buying decisions and we are IGNORED by mainstream media. This has to stop Midlife is the age from 45 to 70 where women are in their prime. […]
Demand Planning on Inventory Management
/0 Comments/in Sales /by Rebecca CaroeAs a manufacturer or service provider, your sole responsibility is to ensure that your product and service development is aligned with customer needs and desires. As a result, demand planning and optimization should ensure that marketing and sales are in sync with customer expectations and demand. Once you’ve determined what customers want and which products are […]
No related posts.
Balancing Direct & OTL marketing
/0 Comments/in B2B, Direct Marketing /by Rebecca CaroeThis is a write-up of the B2B Marketing Disrupted event 31st March 2022 hosted by the New Zealand Marketing Association. The second Marketing Disrupted featured both Account Based Marketing and Breakthrough Brands – the balance of the direct and above the line which all B2B marketers know is a true juggling act – but still […]
No related posts.
NZ Tech is our new export story
/0 Comments/in B2B /by Rebecca CaroeMany of you know I work with New Zealand Trade and Enterprise. I’ve been doing B2B marketing digital implementation coaching projects with businesses who export. I am delighted to find that Technology is now a sizeable export sector for the NZ economy. The razzamatazz launch was last week, but the reality is in front of […]
No related posts.
Unsubscribing and deleting databases
/1 Comment/in Data, Direct Marketing /by Rebecca CaroeHave you checked you whether your CRM allows users to completely remove themselves from your records? I find this a frustrating issue as a marketer. I want to know that you once had a relationship with us; but I respect your choices (and privacy legislation). A Pleasant Surprise When I received a notification that “You […]
No related posts.
The Pros of E-Commerce
/0 Comments/in Marketing /by Rebecca CaroeOnline retailers offer cheaper prices than their brick-and-mortar counterparts because they do not burden overhead costs. They also benefit from lower operational expenses, enabling them to pass savings on to the consumer. Below are some of the benefits of E-Commerce: Convenience E-commerce allows consumers to shop from the comfort of their own homes. There is […]
No related posts.
Direct Marketing Best Practice Guidelines
/0 Comments/in Data /by Rebecca CaroePublished by the Marketing Association (New Zealand). Download the full Direct Marketing Best Practice Guidelines. Good advice here for: Legal collection of personal information (13 Principles) Storage and security of data Access and disclosure Maintenance of data Removal / suppression of names from databases Data selection tips (list brokers) Data warranty register No related posts.
No related posts.
Copywriting sales follow up emails
/1 Comment/in B2B, Copywriting, Direct Marketing, Email, Pitching /by Rebecca CaroeFor a B2B sales team it’s really important to judge correctly the mind of the recipient when sending follow up sales emails. The path to a sales contract is tortuous and certainly not linear. There are many places where a poorly written sales email can foul your pitch. Marketing and sales need to collaborate with […]
No related posts.
Website copy testing for SEO
/0 Comments/in B2B, SEO /by Rebecca CaroeI hired a copywriter to do the website home page – but how will I know if what they wrote WORKS? Great question – I got this from a customer who did not hire me… but had the savvy to ask the right question. It looks nice but is the website home page copy doing […]
No related posts.
B2B email spam laws
/0 Comments/in B2B, Email /by Rebecca CaroeA refresher for on the rules around sending email (and SMS) to prospects. New Zealand privacy and email marketing With regard to the NZ Privacy Act 2017 and updated 2020. Top level obligations Be transparent. Don’t hide anything. Make sure you have consent. Always give people the opportunity to opt-out or unsubscribe. Deemed consent is what […]
No related posts.
Marketing and Midlife
/1 Comment/in Advertising /by Rebecca CaroeI am a woman on a mission. To raise the visibility of midlife women in the media. Why? We are a sizeable population, we make around 50% of buying decisions and we are IGNORED by mainstream media. This has to stop Midlife is the age from 45 to 70 where women are in their prime. […]
No related posts.