Anniversary marketing campaign ideas

  Linda Horton from Bermuda makes amazing Bermudan Black Rum Cakes and is planning a 30th Anniversary Marketing event.  Here’s what we recommended Create a special cake (unique box, big plus small cake in one box, different sizes, multi-buy) Use your database of past customers and create a mailing campaign Create a landing page on your […]

Job sheets and accounts software for tradesmen

We get asked all sorts of things by clients and this morning an electrician startup asked us “Got a recommendation for a job sheet and accounting app that also incorporates inventory management?” We did some research among our clients and contacts and found two options for them to check for inventory management and time management. Two videos […]

Email Campaign Case Study: Space Saver Rowing Systems

Email campaigns are one of our specialties. One campaign we ran recently with Space Saver Rowing Systems launched their product, Wraptor Balance, exposed to a core group of potential customers. Step 1: initial context Our first email blast was designed as an introduction to the product. It had a simple design and asked all the major questions […]

My internship at Creative Agency Secrets – by Amanda Wikström

My name is Amanda Wikström and I’m a marketing student from Sweden. I have had the pleasure to work with Rebecca and the Creative Agency Secrets team for the last two and a half months. My internship has been a part of my education to get “real” marketing experience and the opportunity to test my knowledge […]

Why accountants teach clients how to switch firms

I came across a curious slide deck recently called “How to Switch Accountants” published by an accounting firm.  Now why would a firm choose to tell their clients how to move to another service provider? Thinking more deeply it was immediately clear – this firm was using sophisticated psychology in its marketing.  Let me explain […]

How do you know that your business website is performing?

Business websites are no longer a ‘set-and-forget’ business asset. Any website which you haven’t touched for months or years is depreciating faster than melting ice cream in summer. It is not helping your business. The race to perform on Google was thought to be an un-winnable chase for small businesses who don’t have huge marketing […]

Helpful Tips to Select the Right Phone Answering Service

Regardless of what type of business you run, or what industry you operate in, there’s no question that customer service is a big part of your day-to-day affairs. With the ongoing, 24/7 cycle of email, text, and social media, there’s no reason not to get back to customers who contact you in a timely manner. […]

Improve The Way Your Website Appears On Google

We’re often asked by clients when we begin working with them to increase their Google presence. So what’s the easiest way to do this? Simply put – you need to help Google to help you. Follow the steps below to increase the size of your “Online Real Estate”. Map/Contact Details (The Red Boxes) The easiest […]

Google Analytics Keyword “Not Provided” Workaround

Anonymous website browsing means it’s harder to track key word searches. This article will show you how to find what keywords visitors search to find your site and the removes impact of the “Not Provided” keyword results in Google Analytics. This workaround will import results from Google Webmaster Tools to Google Analytics. Inside your Google […]

Working With Creative Agency Secrets – A Goodbye Letter From Theo Martin

After two great years, I’ve learnt more applicable skills and industry knowledge here at Creative Agency Secrets than all my time studying marketing put together. Rebecca has been a brilliant guide and I can’t thank her enough for helping me build my marketing skills to set me up for greater endeavours in the future. As […]