Tone of voice in newsletter writing

This week I got a couple of newsletters from organisations – both happen to be agencies one is in PR and the other is an integrated retail specialist. HAve a read of these opening statements Well here we are, more than halfway through the year that was sent to challenge the retail, travel and leisure […]

Social media learning curve

From Jock McNeish over at Thinking Pharma.   Made me smile   Related posts: Media Mentions

Shout! With Johnny Vulkan, MD Anomaly

  What are your most recent pitch wins? [wrong first question!] We don't tend to put ourselves onto pitches The reason is that we are a different sort of agency.  We formed around a group of nomads from the creative industries – ad, design, tech media.  The agency is 4.5 years old We set up […]

Writing Proposals – avoiding common pitfalls

Every advisory business has to write proposals at some point in order to persuade clients to buy from them. Proposal writing is both an art and a science. It’s easy to follow a simple formula for the headings, sub headings and how the argument to persuade the prospect to buy from you. But this is […]

Golden Questions

A “Golden Question” is one in which the answer tells you more than the question itself would imply. Useful for research, discovery and us biz dev types who need to quickly assess new prospects and whether they will buy from us. I learnt about it from Don Peppers who integrated it into his CRM method […]

Guest Post: How to Create a Powerful Sales Presentation – Chris Gallagher

As a business development agency with an involvement in the entire sales process, we help our clients to influence the brands we’ve created opportunities to pitch to. This article of insightful tips helps you to structure a professional and powerful sales presentation so that you can pitch your agency with conviction, confidence, and clarity. Tip […]

Business Development Methodology

I frequently work with clients on their biz dev – as a means of growing a business it is without compare IMHO. I know my methods and there is a reasonably straightforward base template of activities and actions which then get customised for each situation (depending on experience, cash, skills and time available). Two of […]