Why did you build the site?
Last year I visited my parent company and the biggest change I noticed was hiring people working on social media. I wanted to know why the biggest companies were going to spend money on social media -they are ready for it.
I am monitoring whether people say something bad or something doesn’t work, it’s more interesting if you can help them and investigate the problem before they become more critical. It’s useful internally. That was the initial project
Then I decided to split it in two – to get a sense of the text and the tweets – I spent 3 months in development and read a lot of articles about it. I had to reject the project becuase it didn’t work. It didn’t work as well as I expected.
On the other side – I was looking for the best analysis soutuion for social media – I found Avinaush’ Kaushik’s blog “Occam’s Razor” and his articles. His simple dashboard was reliable for us. So I created a small website with a simple dashboard. We showed it to Avinaush and we had a couple of weeks of conversation about what it has to be able to do to work well.
The original name was V-Tag but Avinaush proposed the more familiar name ‘true social metrics’. It’s a free service.
I worked on it in my spare time and weekends.
Is it finished?
I am working on it – I’m getting customers to pay for API access and are working with me. I’m working on integrations with this. It’ll sell for a monthly fee. I have lots of tasks – people asking for Instagram integrations and other tools. It’s very useful. I have 66 tasks for the next time we speak! I am still working for ODesk and I have an agreement for the past 2 weeks that they give me 2 months free time.
I would like to get incubator support and if that’s successful I will continue working for it. I want to move it to a world market – there are no competitors out there…