Writing an innovative pitch to a brand

Image via Wikipedia We are often asked about how to pitch a brand in order to win their busienss. Now a pitch is usually the end of a long process that starts with a chemistry meeting or a credentials presentation. Here is an example from Razorfish who pitched for the jewellery retailer, Tiffany’s business. This […]

Social Influence marketing – how it helps your biz dev

Razorfish, the global marketing agency, has released “Fluent” a report on social influence marketing.  There is a big buzz on influence and perception or sentiment analysis towards brands going on recently – and I think it is a small red herring; a phase the internet is going through.  Whether customers buy is the really important […]

Guest Post: How CRM Integrates Into Business Development Processes

Adeline Grosrenaud is  London blogger with a blog dedicated to CRM.  It may seem an out of date concept now that the social web is going mainstream, but I asked her to write about how CRM and biz dev proceseses can be mutually supportive. She has a helpful check list of  metrics that would be […]

How do I charge clients for doing social media work?

This question is a great one and was prompted by a reader enquiry (thanks Kate).  Many agencies seeking to integrate social channels into their campaigns want to know whether they can charge their clients for the work. Our view is that this should be a chargeable service that you can provide. First check a couple […]

Top 10 must-read Business Development Blogs

If you are in business development, it’s important to stay connected to the buzz in the marketplace.  One of the hard things is to find a single place to gather all your news sources.  Biz dev can be written about in marketing magazines,  books, industry magazines, online in blogs and forums.  It’s a disparate subject […]

How to make inbound enquiries work for you

One of the nicest things about getting your biz dev working well is when inbound enquiries start to come to the business. I am working with Websters , a niche chartered accountancy practice specialising in service charge accounting.  They have worked hard on a new website and blog as well as some collateral and internal […]

Tone of voice in newsletter writing

This week I got a couple of newsletters from organisations – both happen to be agencies one is in PR and the other is an integrated retail specialist. HAve a read of these opening statements Well here we are, more than halfway through the year that was sent to challenge the retail, travel and leisure […]

Social media learning curve

From Jock McNeish over at Thinking Pharma.   Made me smile   Related posts: Media Mentions

Shout! With Johnny Vulkan, MD Anomaly

  What are your most recent pitch wins? [wrong first question!] We don't tend to put ourselves onto pitches The reason is that we are a different sort of agency.  We formed around a group of nomads from the creative industries – ad, design, tech media.  The agency is 4.5 years old We set up […]