A note on subject lines for cold email

I am subscribed to get emails from Nick Johnson from Incite.  His copywriting is exemplary and I regularly find myself wanting to take the actions he requests. Look at this picture taken from my in box of recent messages I’ve received from Incite. Did you notice that few of the subject lines actually say what’s […]

Skincare brand launch gift ideas

We got a question from a reader Hi, will you please give me an idea about launching and what gifts we can give to our guests. I want something related to skin care products.   Product launch gifts What the gift is – should relate to your brand.  Ideally can you create small samples in […]

Business Marketing Tools Explained: What Are Autoresponders?

We create email Autoresponders on a regular basis because they’re a brilliant marketing tool. But so many people ask us what an Autoresponder actually is and why it makes sense for marketing your business. Autoresponders are more than just those out of office replies you get when you email someone sometimes.  They’re automated emails that start based on a defined […]

What’s the best way to introduce my business by email?

We get asked this a lot and the short answer is that it must be part of a wider marketing / business development plan.  BUT within that context here’s our recommendation. The best way to introduce a company to new buyers using email is this. Research potential businesses by browsing their websites and finding the […]

decision tree for creative agency services

Can you help us test our new “decision tree”?

We’ve changed our website home page.  It’s now got a new graphic of an apple and orange there. Behind this is a cunning “decision tree”. What happens next? Please help us test it out by visiting our home page and clicking on the image (or by clicking on the image below) and see what you discover. Please send […]

How to be an accountant of the future – an interview with Rob Nixon

We caught up with Rob Nixon business manager turned business training extraordinaire for accountants. He trains accountants and helps firms function and transition to success in this hectic world of progress. Here are his thoughts on the current state of accounting and what it says about the future of it… What is the most important […]

Email Preferences check box

Email unsubscribe best practice

Today I had a raft of emails from which I wanted to unsubscribe.  It happens.  But the experience was so variable between the different service providers that it’s worthy of a blog post. Box.com Box came up first – I don’t use the service and so why are they writing to me. Hit unsubscribe. They […]

Google Analytics Logo

Google Analytics Keyword Workaround

With more people opting for anonymous website browsing it is becoming increasingly harder to see how users find your site – in particular, which keywords they searched with. Inside your Google Analytics you can see which search terms prospects are using to find your website by going to Acquisition -> Keywords -> Organic in the […]

ModComs pitch pack video

B2B video brochure – cool sales tool

Matt O’Neill is the Managing Director of ModComms – a company that produces The Pitch Pack, he sent us this neat video pack which business to business marketers can use to open new leads. How does PitchPack work? The pack is a bit like a card brochure – you open it that triggers a magnetic switch which opens […]

Top tips for marketing Tradesmen

Are you a tradesman – plumber, electrician, carpenter, builder – and want to do some marketing to get more customers?  We had a meeting today with a new client and talked about marketing. The 3 Marketing Tools a Tradesman business needs There are lots of choices in marketing, but for a tradesman’s business, there are […]