We create email Autoresponders on a regular basis because they’re a brilliant marketing tool. But so many people ask us what an Autoresponder actually is and why it makes sense for marketing your business. Autoresponders are more than just those out of office replies you get when you email someone sometimes. They’re automated emails that start based on a defined […]
We get asked this a lot and the short answer is that it must be part of a wider marketing / business development plan. BUT within that context here’s our recommendation. The best way to introduce a company to new buyers using email is this. Research potential businesses by browsing their websites and finding the […]
https://creativeagencysecrets.com/wp-content/uploads/2014/08/Chalkward.png421427Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2014-08-22 12:32:242017-01-27 15:59:19What's the best way to introduce my business by email?
We’ve changed our website home page. It’s now got a new graphic of an apple and orange there. Behind this is a cunning “decision tree”. What happens next? Please help us test it out by visiting our home page and clicking on the image (or by clicking on the image below) and see what you discover. Please send […]
https://creativeagencysecrets.com/wp-content/uploads/2014/08/decision-tree.png421663Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2014-08-21 12:09:132014-08-21 12:14:59Can you help us test our new "decision tree"?
We caught up with Rob Nixon business manager turned business training extraordinaire for accountants. He trains accountants and helps firms function and transition to success in this hectic world of progress. Here are his thoughts on the current state of accounting and what it says about the future of it… What is the most important […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Creative Agency Secrets Teamhttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgCreative Agency Secrets Team2014-08-20 13:02:322020-01-24 01:44:55How to be an accountant of the future - an interview with Rob Nixon
Today I had a raft of emails from which I wanted to unsubscribe. It happens. But the experience was so variable between the different service providers that it’s worthy of a blog post. Box.com Box came up first – I don’t use the service and so why are they writing to me. Hit unsubscribe. They […]
https://creativeagencysecrets.com/wp-content/uploads/2014/08/email-preferences.png474391Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2014-08-18 09:01:532020-05-27 16:54:39Email unsubscribe best practice
With more people opting for anonymous website browsing it is becoming increasingly harder to see how users find your site – in particular, which keywords they searched with. Inside your Google Analytics you can see which search terms prospects are using to find your website by going to Acquisition -> Keywords -> Organic in the […]
Matt O’Neill is the Managing Director of ModComms – a company that produces The Pitch Pack, he sent us this neat video pack which business to business marketers can use to open new leads. How does PitchPack work? The pack is a bit like a card brochure – you open it that triggers a magnetic switch which opens […]
Are you a tradesman – plumber, electrician, carpenter, builder – and want to do some marketing to get more customers? We had a meeting today with a new client and talked about marketing. The 3 Marketing Tools a Tradesman business needs There are lots of choices in marketing, but for a tradesman’s business, there are […]
We were shocked to hear that a professional NZ accounting magazine is stopping its print edition and going digital only has combined with its Australian counterpart. The Institute of Chartered Accountants Australia (ICAA) and the New Zealand Institute of Chartered Accountants are joining forces and as a result will be moving their regular publication “Charter Magazine” to digital only a new brand […]
Many content marketers rely on Google Alerts as a way of getting ideas for content, seeing what your competitors are doing online and for those vain enough – seeing what others are publishing online about you. Google has recently “beautified” their Alert service – there’s no telling just yet whether they’ve changed anything behind the scenes. […]
Business Marketing Tools Explained: What Are Autoresponders?
/0 Comments/in Email, Marketing, Marketing ideas, Strategy /by Creative Agency Secrets TeamWe create email Autoresponders on a regular basis because they’re a brilliant marketing tool. But so many people ask us what an Autoresponder actually is and why it makes sense for marketing your business. Autoresponders are more than just those out of office replies you get when you email someone sometimes. They’re automated emails that start based on a defined […]
No related posts.
What’s the best way to introduce my business by email?
/0 Comments/in B2B, Direct Marketing, Email /by Rebecca CaroeWe get asked this a lot and the short answer is that it must be part of a wider marketing / business development plan. BUT within that context here’s our recommendation. The best way to introduce a company to new buyers using email is this. Research potential businesses by browsing their websites and finding the […]
No related posts.
Can you help us test our new “decision tree”?
/0 Comments/in B2B, Marketing ideas /by Rebecca CaroeWe’ve changed our website home page. It’s now got a new graphic of an apple and orange there. Behind this is a cunning “decision tree”. What happens next? Please help us test it out by visiting our home page and clicking on the image (or by clicking on the image below) and see what you discover. Please send […]
No related posts.
How to be an accountant of the future – an interview with Rob Nixon
/2 Comments/in Marketing /by Creative Agency Secrets TeamWe caught up with Rob Nixon business manager turned business training extraordinaire for accountants. He trains accountants and helps firms function and transition to success in this hectic world of progress. Here are his thoughts on the current state of accounting and what it says about the future of it… What is the most important […]
No related posts.
Email unsubscribe best practice
/0 Comments/in Case Studies, Email /by Rebecca CaroeToday I had a raft of emails from which I wanted to unsubscribe. It happens. But the experience was so variable between the different service providers that it’s worthy of a blog post. Box.com Box came up first – I don’t use the service and so why are they writing to me. Hit unsubscribe. They […]
No related posts.
Google Analytics Keyword Workaround
/0 Comments/in Marketing, Marketing ideas, Metrics /by Creative Agency Secrets TeamWith more people opting for anonymous website browsing it is becoming increasingly harder to see how users find your site – in particular, which keywords they searched with. Inside your Google Analytics you can see which search terms prospects are using to find your website by going to Acquisition -> Keywords -> Organic in the […]
No related posts.
B2B video brochure – cool sales tool
/0 Comments/in B2B, Content Marketing, Direct Marketing, Marketing, Marketing ideas, Pitching, Sales /by Rebecca CaroeMatt O’Neill is the Managing Director of ModComms – a company that produces The Pitch Pack, he sent us this neat video pack which business to business marketers can use to open new leads. How does PitchPack work? The pack is a bit like a card brochure – you open it that triggers a magnetic switch which opens […]
No related posts.
Top tips for marketing Tradesmen
/19 Comments/in B2B, B2C, Data, Direct Marketing, Email, Marketing ideas /by Rebecca CaroeAre you a tradesman – plumber, electrician, carpenter, builder – and want to do some marketing to get more customers? We had a meeting today with a new client and talked about marketing. The 3 Marketing Tools a Tradesman business needs There are lots of choices in marketing, but for a tradesman’s business, there are […]
No related posts.
WARNING: Chartered Accountant Magazine is Changing
/0 Comments/in Digital media, Email, Marketing /by Creative Agency Secrets TeamWe were shocked to hear that a professional NZ accounting magazine is stopping its print edition and going digital only has combined with its Australian counterpart. The Institute of Chartered Accountants Australia (ICAA) and the New Zealand Institute of Chartered Accountants are joining forces and as a result will be moving their regular publication “Charter Magazine” to digital only a new brand […]
No related posts.
Google Alerts Has Been Updated
/0 Comments/in Content Marketing, Lead Generation, Marketing, Marketing ideas /by Creative Agency Secrets TeamMany content marketers rely on Google Alerts as a way of getting ideas for content, seeing what your competitors are doing online and for those vain enough – seeing what others are publishing online about you. Google has recently “beautified” their Alert service – there’s no telling just yet whether they’ve changed anything behind the scenes. […]
No related posts.