A delightful story from Design Week about the agency hired to help with the Apprentice reality TV show and how they ended up quitting. Does anyone remember Richard Seymour on the Product Design show “Better by Design”? The agency had EXACTLY the same reaction – the show took top talent out of the business and it […]
I am looking to launch a tree care (trimming, removal) business and was looking for ideas on creative advertising etc that can be done cheap. You’ve come to the right place! You don’t say which town you are in but here are our best suggestions: Join a BNI group. Business Networking International meetings are weekly […]
Writing long emails There are people who do not favour writing long messages, yet there are others who buck the trend to compress and shorten messages. Because they have a beautiful writing style they “get away” with long messages. I often read these. David Baker runs ReCourses – a service advising owners how to run […]
I am subscribed to get emails from Nick Johnson from Incite. His copywriting is exemplary and I regularly find myself wanting to take the actions he requests. Look at this picture taken from my in box of recent messages I’ve received from Incite. Did you notice that few of the subject lines actually say what’s […]
We got a question from a reader Hi, will you please give me an idea about launching and what gifts we can give to our guests. I want something related to skin care products. Product launch gifts What the gift is – should relate to your brand. Ideally can you create small samples in […]
We get asked this a lot and the short answer is that it must be part of a wider marketing / business development plan. BUT within that context here’s our recommendation. The best way to introduce a company to new buyers using email is this. Research potential businesses by browsing their websites and finding the […]
We’ve changed our website home page. It’s now got a new graphic of an apple and orange there. Behind this is a cunning “decision tree”. What happens next? Please help us test it out by visiting our home page and clicking on the image (or by clicking on the image below) and see what you discover. Please send […]
Today I had a raft of emails from which I wanted to unsubscribe. It happens. But the experience was so variable between the different service providers that it’s worthy of a blog post. Box.com Box came up first – I don’t use the service and so why are they writing to me. Hit unsubscribe. They […]
Matt O’Neill is the Managing Director of ModComms – a company that produces The Pitch Pack, he sent us this neat video pack which business to business marketers can use to open new leads. How does PitchPack work? The pack is a bit like a card brochure – you open it that triggers a magnetic switch which opens […]