I listened to the FIR podcast #790 and found that Cluetrain has been updated! New Clues published in January and numbers 52-67 apply to our marketing communications world in particular. [see below] Oh, and also pay attention to number 100 You want to know what to buy? The business that makes an object of desire is now […]
It’s difficult – I know what I want from you when I send a cold email, but it is very hard to get you to respond. Here’s a great tip – don’t ask for what you want. Yes, seriously, don’t. I know this sounds counter-intuitive, but trust me, I’m going to show you an insider’s […]
I’m a digital abstract New Zealand artist. I do paintings in digital form then get them printed onto canvas. I’m trying to look for an Art Manager or Art Agent to help me to promote and sell my art. Do you know of anyone that will be able to help me grow my business? Thanks […]
A new startup business in Myanmar (Burma) contacted us asking How to promote small business for women who live in villages doing sewing They sell to both tourists and local Burmese customers. Marketing to the sales channel The main challenge here for the women is that they are a disparate group and so clubbing together […]
This week has been spent writing direct response emails for client campaigns. And so it was delightful to receive one which has a really awesome subject line. You may want to emulate it. What a timely question! This week I am doing the business planning for Creative Agency secrets during 2015. And so yes, […]
Any start up info for a new business opening – a juice bar in a tourist area in Tenerife. First suggestions: Strong branding and excellent signage around your shop. Have an A-frame board outside on the pavement. And try to change what you write on it daily. If you can be witty, all the better […]
What is it about the ‘stocking filler’ category that brings out the zany product ideas? I know we’re all fed up with cartoons about dead cats, Princess Diana photos and printed diaries or calendars. So how about pictures on your teeth? Introducing mBraceables Clip on images that go on your front four teeth over the […]
A delightful story from Design Week about the agency hired to help with the Apprentice reality TV show and how they ended up quitting. Does anyone remember Richard Seymour on the Product Design show “Better by Design”? The agency had EXACTLY the same reaction – the show took top talent out of the business and it […]
I am looking to launch a tree care (trimming, removal) business and was looking for ideas on creative advertising etc that can be done cheap. You’ve come to the right place! You don’t say which town you are in but here are our best suggestions: Join a BNI group. Business Networking International meetings are weekly […]