This week has been spent writing direct response emails for client campaigns. And so it was delightful to receive one which has a really awesome subject line. You may want to emulate it. What a timely question! This week I am doing the business planning for Creative Agency secrets during 2015. And so yes, […]
Any start up info for a new business opening – a juice bar in a tourist area in Tenerife. First suggestions: Strong branding and excellent signage around your shop. Have an A-frame board outside on the pavement. And try to change what you write on it daily. If you can be witty, all the better […]
What is it about the ‘stocking filler’ category that brings out the zany product ideas? I know we’re all fed up with cartoons about dead cats, Princess Diana photos and printed diaries or calendars. So how about pictures on your teeth? Introducing mBraceables Clip on images that go on your front four teeth over the […]
A delightful story from Design Week about the agency hired to help with the Apprentice reality TV show and how they ended up quitting. Does anyone remember Richard Seymour on the Product Design show “Better by Design”? The agency had EXACTLY the same reaction – the show took top talent out of the business and it […]
I am looking to launch a tree care (trimming, removal) business and was looking for ideas on creative advertising etc that can be done cheap. You’ve come to the right place! You don’t say which town you are in but here are our best suggestions: Join a BNI group. Business Networking International meetings are weekly […]
Writing long emails There are people who do not favour writing long messages, yet there are others who buck the trend to compress and shorten messages. Because they have a beautiful writing style they “get away” with long messages. I often read these. David Baker runs ReCourses – a service advising owners how to run […]
I am subscribed to get emails from Nick Johnson from Incite. His copywriting is exemplary and I regularly find myself wanting to take the actions he requests. Look at this picture taken from my in box of recent messages I’ve received from Incite. Did you notice that few of the subject lines actually say what’s […]
We got a question from a reader Hi, will you please give me an idea about launching and what gifts we can give to our guests. I want something related to skin care products. Product launch gifts What the gift is – should relate to your brand. Ideally can you create small samples in […]
We get asked this a lot and the short answer is that it must be part of a wider marketing / business development plan. BUT within that context here’s our recommendation. The best way to introduce a company to new buyers using email is this. Research potential businesses by browsing their websites and finding the […]