Hi – we are two Strength & Conditioning coaches who have started an online business during lockdown. Our business is called Limitless and focuses on delivering athletic Strength and Conditioning Programmes and all that goes with. We now need to move towards branding (properly) and a website build. I was wondering if you could recommend a supplier that might suit our needs. Obviously we are a start up and need to do this in stages and in a cost effective way – but also someone that might understand the nuances of the fitness industry and its unique content creation.
Content creation for marketing
I have built three fitness businesses all around the sport of rowing.
Get that website built as the team suggest above…. but while that’s happening, start to build your profile as experts on Facebook, Instagram and through blogging and podcasting.
Take a look at your most recent email marketing campaign and review where people clicks and how many people clicked on each link.
I found that we were getting a lot of clicks in an unexpected place and we were able to correct that in our next campaign iteration. I also recommend a chrome extension which will help you appraise your website clicks.
https://creativeagencysecrets.com/wp-content/uploads/2020/05/Click-analysis.png4241384Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2020-05-19 16:41:092020-05-19 16:41:09Click Analysis to raise ROI
We realise the super-short time horizon that we can work on.
Plan for the immediate future. Do campaigns that work within a 1 week time horizon.
Look at Superdrug’s campaign – be kinder and make smarter choices for our planet and the relationships between brands and customers. Be cautious and careful about making predictions.
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2020-05-14 09:10:072020-05-13 15:13:05Marketing for short planning horizons
When will consumer spending get back to pre-Covid19 levels?
It’s a gigantic question with huge implications for marketing and the world economy. Early clues are coming out and if you know where to look, you will be able to improve your marketing planning.
Frontline consumer research
This week I saw two research reports which start to show clues about how different retail sectors are responding.
The first is from Datamine – an analytics firm – who took credit card transaction data and disaggregated it by spend type to create a year on year comparison of how New Zealanders are buying.
Total online retail spend NZ Feb-Apr 2020
It also provides a breakdown by sector – comparing year on year as well as online versus total spend. Supermarkets and Liquor stores make particularly good reading.
US stimulus cheque spending
Getting insight into how US consumers are using their Government-provided stimulus cheques has come from Klaviyo – this is interesting as it separates “essentials” for households from “New Essentials” which Lockdown has emphasised such as electronics, home improvement and toys/hobbies as well as online entertainment companies.
US stimulus check spend on retail
Do your own research
I’ve done micro-polls on Facebook, and detailed audience surveys from subscribers to website browsers during this recession.
Do your own and use it to interpret this public research into the context of your brand and audience.
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2020/05/Klaviyo-US-checks.png9501150Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2020-05-13 15:00:132022-12-19 13:51:25Will consumer spend recover after Lockdown?
Post-lockdown marketing is not going to be anything like we did before. There are new constraints and new opportunities – it’s up to us to start to find what these are new.
Start preparing for Level 3 marketing
One accounting firm offered to open their ‘little black book’ to source helpful contacts among their clients
Neil Patel has written a Global SEO technical article
Check for early signs about consumer sentiment post-lockdown.The new normal will not be the same, must as we might have liked to move back to what went before.
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2020-04-24 17:37:052022-12-19 13:51:24Marketing after lockdown ends
Continuing my lockdown series of mini videos for marketers.
How can we improve funnels to get more revenue per customer?
Thank you page should include an upsell
Offer a phone call to discover more and suggest solutions. This works particularly well if you are selling services. For products you could use text chat on the site.
Writing tone of voice aligned with brand values is a powerful marketing tool.
This email is so powerful because the structure of this message is aligned to brand values
open Reminder of their mission
Then acknowledge pain
New tools that support their community
Sign off with a humble acknowledgement
The full text
Dear SoundCloud Creators,
Since our founding, SoundCloud’s mission has been to give people the power to share, connect and grow through music.
As the coronavirus crisis has unfolded, we’ve seen a global outpouring of tracks on SoundCloud — with a 50% surge in creators uploading in the past month alone. But behind this creative response, we know there continues to be financial loss and uncertainty for our creator community.
Today, we’re accelerating a series of new initiatives and over $15M in direct investment to support creators on SoundCloud during this difficult time.
New direct fan-support button for all creators. We’ve created a simple button for your SoundCloud profile to connect your preferred way to receive direct fan support including Kickstarter, Patreon, Bandcamp, Paypal and more. Learn how to get this live on your profile right now.
$5M in free promotional support for all creators to drive more plays on SoundCloud. For the rest of 2020, we’re giving away all of our Promote on SoundCloud inventory. Tag your SoundCloud uploads #GetMorePlays and our editorial team will select up to 5 artists per week to feature with promotion. More details to come soon on our blog.
Immediate launch of Repost by SoundCloud, a new marketing and distribution service. Independent artists who want to take their career to the next level can now access professional marketing and monetization services plus industry-leading distribution features. Repost by SoundCloud is available to everyone, no play count thresholds. Learn more here.
$10M artist accelerator program to support independent creators’ career growth. We are committing $10M to help fuel the careers of independent artists upstreamed from Repost by SoundCloud into our artist services offering, Repost Select. Apply here.
We understand our efforts here are no match for the care providers on the frontlines of this global crisis. But we will continue to look for ways to support our global SoundCloud community, so you can keep sharing music we can all turn to in these challenging times, and long into the future.
Kerry
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2020-04-03 16:40:112020-04-03 16:40:11Analysis of CEO message to customers
SEO for fitness website
/0 Comments/in Digital media /by Rebecca CaroeContent creation for marketing
I have built three fitness businesses all around the sport of rowing.
Get that website built as the team suggest above…. but while that’s happening, start to build your profile as experts on Facebook, Instagram and through blogging and podcasting.
Take a look at these guys – 3 S&C coaches talking about their expertise in the context of the sport.
Types of content for sport businesses
These are the content creation pieces they have done
All these were done for ONE piece of content – their most recent podcast episode. So they use the principle of “write once use three times”.
SEO for sports website
Neil Patel can give you some guidance on how to do SEO for your blog posts too. and here’s his app SEO Analyser.
No related posts.
Click Analysis to raise ROI
/0 Comments/in Copywriting, Digital media, Email, Recession /by Rebecca CaroeTake a look at your most recent email marketing campaign and review where people clicks and how many people clicked on each link.
I found that we were getting a lot of clicks in an unexpected place and we were able to correct that in our next campaign iteration. I also recommend a chrome extension which will help you appraise your website clicks.
Watch more Recession Marketing videos
and find the top 6 actions for marketing strategy for a recession.
No related posts.
Marketing for short planning horizons
/0 Comments/in Marketing, Recession /by Rebecca CaroeMessaging for marketing campaigns during Covid19
We realise the super-short time horizon that we can work on.
Plan for the immediate future. Do campaigns that work within a 1 week time horizon.
Look at Superdrug’s campaign – be kinder and make smarter choices for our planet and the relationships between brands and customers. Be cautious and careful about making predictions.
No related posts.
Will consumer spend recover after Lockdown?
/0 Comments/in B2C, Metrics, Recession /by Rebecca CaroeWhen will consumer spending get back to pre-Covid19 levels?
It’s a gigantic question with huge implications for marketing and the world economy. Early clues are coming out and if you know where to look, you will be able to improve your marketing planning.
Frontline consumer research
This week I saw two research reports which start to show clues about how different retail sectors are responding.
The first is from Datamine – an analytics firm – who took credit card transaction data and disaggregated it by spend type to create a year on year comparison of how New Zealanders are buying.
Total online retail spend NZ Feb-Apr 2020
It also provides a breakdown by sector – comparing year on year as well as online versus total spend. Supermarkets and Liquor stores make particularly good reading.
US stimulus cheque spending
Getting insight into how US consumers are using their Government-provided stimulus cheques has come from Klaviyo – this is interesting as it separates “essentials” for households from “New Essentials” which Lockdown has emphasised such as electronics, home improvement and toys/hobbies as well as online entertainment companies.
US stimulus check spend on retail
Do your own research
I’ve done micro-polls on Facebook, and detailed audience surveys from subscribers to website browsers during this recession.
Do your own and use it to interpret this public research into the context of your brand and audience.
No related posts.
Restart advertising now
/0 Comments/in Advertising /by Rebecca CaroeThe top of the funnel is ready to be filled again.
It is imperative that all marketers restart advertising and early-stage communications.
We look at Google AdWords and the Google AdWords optimiser AI software.
Would you consider doing mini videos? We get good feedback from these ones.
The Superdrug campaign
Superdrug’s kinder and smarter campaign icons
Catch up on past videos
If you have missed past episodes – here’s the playlist of Recession Marketing mini videos
Related posts:
Marketing after lockdown ends
/0 Comments/in Marketing, Marketing ideas, SEO /by Rebecca CaroePost-lockdown marketing is not going to be anything like we did before. There are new constraints and new opportunities – it’s up to us to start to find what these are new.
Start preparing for Level 3 marketing
No related posts.
Marketing funnel improvements
/0 Comments/in B2C, Marketing ideas /by Rebecca CaroeContinuing my lockdown series of mini videos for marketers.
How can we improve funnels to get more revenue per customer?
Related posts:
Customer survey during lockdown
/0 Comments/in B2B, Marketing, Marketing ideas, Recession /by Rebecca CaroeContinuing our series on lockdown marketing tips – how about doing a survey of your customers?
No related posts.