Instagram B2B, Business marketing using Instagram,

Tips to increase your B2B Instagram followers for better long term success

Tapping Into Instagram: Increasing Your B2B Followers With the above in mind, it’s important to remember that increasing your B2B Instagram followers is more than just finding the best way to “appeal” to your market. Rather, you should start learning how exactly you can tap into the interests of B2B presence on Instagram and using […]

6 Ways To Successfully Grow Your Business

Growing your business can be challenging if you do not know where or how to start. Your financial survival depends on it, but what are you doing to grow your enterprise? Growing your customer base is one solution, but how do you attract more customers? What will convince people to purchase products and services from […]

Shelly Davies book, sweary

“Hey Y’all…” Shelly Davies book launch

Join us for the Auckland launch of Shelly Davies’ new book – Good Shit I’ve Learned. Yes, She is a REAL WOMAN who swears not just for emphasis, but because it communicates meaning. Why? Rebecca and Shelly have danced around each other’s online profiles and commenting on things for at least a couple of years. […]

The Creative Store, recruitment, creative jobs, NZ creative industry, Creative store logo

What’s new in Search Engine Marketing 2018

What is new in SEM for business? Rebecca Caroe discusses the Wild West of agency service providers and how to avoid getting ripped off by a marketing firm. Louise runs the Creative Store – a recruitment and placement agency specialising in the creative industries. This is her interview with Rebecca published in August 2018.  When […]

Air NZ, holiday styles quiz, CRM, Customer segmentation tool

AirNZ gamifys its customer segments

As a marketer I love being marketed to and so when I got invited by Air New Zealand to “Find out what’s your travel style?” I clicked to do the self-test quiz. Backstory – Customer Differentiation for CRM Brands need to be clear about different messages to different audiences.  This is basic database marketing concept […]

Unique Personalized Gift Ideas

Gift giving can seem a little challenging when you’re feeling uncertain about what someone would like or use. Opting for a gift that has a personal touch is generally a good bet because it shows that you put thought into your gift and speaks to something that is unique to someone as an individual. Here […]

An Intern’s Experience At CAS

Before I Start Before I go into what I learned from Creative Agency Secrets and the benefits of the experience, I wanted to start by explaining what an incredible opportunity this really was. Very few people are given the chance that I was. An international work experience is absolutely invaluable. The fact that I was able […]

Dear Valued Customer – How Not To Write Customer Service Letters

From: Jim Bird  On Behalf Of reviewus@XXXXX.com Sent: 16 October, 2012 10:04 PM Subject: Thank you for using XXXXXX – Please Review Us   Dear Valued Customer, According to our records you placed at least one order through XXXX in September. Thank you very much for your business and may it continue for a very […]

When to Call AND Text (yes, both!) in Business Communications

There are clear rules as to what forms of communication should be used at what times, and usually one clear, succinct message via voice call, Email, or text will suffice. Business etiquette also has rules about over-communicating and bombardment, but there are some instances where BOTH a phone call and text message are needed to […]

Email Auto Responders – A Quick Tutorial

I am a fan of email auto responders that send a pre-determined email reply out from your address.  They can be very helpful for new business development as an information tool for prospective customers. As ever, there are good and bad examples of automatic emails.  Here are four examples we have received recently that can […]