B2B Marketing Validation (Green Light by Alachua County)

How to market validate a B2B startup

What are the best ways to validate a B2B idea without spending a lot on product development first? I currently run a B2C online service. I’m looking to pivot to B2B as a way of growing our business. Creative Agency Secrets are very practical and tactical marketers so in this answer we will give you a series […]

Getting the best from Facebook updates for business

A quick tutorial showing good practice to encourage click throughs. We start with a quick look at the “before” scenario.  The text is continuous and the url (hidden in the image) is not embedding correctly.  The post gets no clicks or click throughs to the website. Before starting – cramped text and hyperlink not embedded […]

BC Prime Stack Digital Marketing

Fresh ideas for your digital marketing

Self-education is important in life and particularly in digital marketing.  So many people tell us they “don’t know where to start” or “am I getting good advice?”.  And so we always say, go and research the topic.  Find out as much information as you can and become informed. One way to shortcut this research process is […]

local marketing strategies for your business

10 marketing strategies for a local business

What are some breakthrough marketing strategies to grow and scale a local business? Local teeth whitening business, already doing FB ads, Instagram ads, Adwords, little bit of content marketing on YouTube and will be “scaling” those channels over the coming weeks/months, but wanted to know about offline strategies or where else online I can get […]

Freelancer Vs In house

In-House Vs. Freelance Writers: The Pros and Cons

Marketers rely heavily on high-quality content to drive traffic to sites and landing pages and forge a strong relationship with their target market. And while lots of content is visual and auditory, like videos, infographics, photographs and podcasts, writers are still essential. Content writers don’t just work on blog posts and website content; they’re also […]

Digital Day Out #ddo16 conference notes

Dan Waugh, Comvita Marketing is about creating emotive experiences with a product or service.  Dan Waugh works for Comvita as a ICT / futurist. Virtual reality enables you to create an emotive experience that’s better than video.  Dan showed us a real video they shot in 360 video of Manuka bee hives to get experience as a […]

How to get testimonials for your business

How to get testimonials for your business

 Firstly get a page set up on your domain where you can drop in all the quotes we get from clients. Recommendations: Lay out the page so the most recent testimonial is at the top and the reader scrolls down to see others. Take all testimonials and make a long and a short “sound bite” version.  Put the short […]

Joint Venture Case Study

Case Study: feel good joint venture for sporting website

Recently Creative Agency Secrets oversaw a joint venture campaign between our client, Rowperfect UK, the premier rowing education website, and manufacturer Crew Stop. The goal of the campaign was threefold: Raise awareness for National Learn To Row Day (4th June), a popular annual event in the USA but a concept that hadn’t yet carried over […]

Step 5: Relationship Development

Step 5: Relationship development

This fifth step is where the hard work, diligence and persistence pay off in your search for success in new business development. People buy from people they know, like and trust and so having an active relationship with prospects who remember your name when they want to and can get in touch with you easily […]

Guest article

Should I accept Guest Articles on our website?

Do you get emails from content marketers offering to give you articles to publish on your website? Sometimes these can seem suspicious because they come from an unfamiliar email.  And so I thought this was a good time to review the opportunity that guest articles offer to business websites. Is it on-topic? A client of […]