Help with email headlines – a short guide

We work day to day with clients on email campaigns, personalised cold emails, event invitation blasts and much more. Over the years we’ve become accustom to building effective email headlines that get emails read and replied to, and we’ve noticed that without that experience entire campaigns can be rendered useless. So if you lack experience building […]

Interview: Cecilia Robinson from My Food Bag

Creative Agency Secrets were honoured to meet Cecilia Robinson the dynamic and fast-talking founder of MyFoodBag.  We met in their delightful offices (fit out by Adam Mercer, Architect). In an e service – the ability to scale is the most important thing – service based businesses are really hard to scale. Building that in for My […]

Six Good Reasons to Hire a Business Coach

Hiring a business coach is not at the top of most company owner’s to do list, but it really should be. This is because the right business coach can make a world of difference to you and your business. A good coach will help you in all sorts of ways. Below I cover just a […]

Good copywriting for membership websites

This month we’re working on two clients both with membership businesses.  They need strong copywriting on both their home page and the landing / squeeze page where the pitch for members is made. We got out and tried to find some good examples of membership sites where a really compelling landing page lays out the […]

Should an educational business use an e book for marketing?

A client writes I have had two requests come in over the last 2 days for an e-book – should I do one and what will it do?  Also should we run a meet up each month? An ebook is a great marketing tool because it can achieve several objectives Showcase your skill / expertise […]

Let’s look at corporate responsibility….

What does your company do as far as embracing diversity within the work place? Poly Emp Employment & Advisory Service is a supported employment agency that works with young people that have learning and intellectual disabilities. We place young people that want to work into mainstream employment. To do this we actively market to work […]

Working with the millennial generation

Rebecca got interviewed on the hugely popular Getting a Grip on Time Podcast with Robyn Pearce last week.  The discussion focused on how business owners can adapt to work with the Miliennial generation who are coming into the workforce. Creative Agency Secrets has an intern programme and so Rebecca has had a lot of experience […]

Can Staff Destroy your Brand using Social Media

We had a great event with MyHR this morning to answer this question for business owners. Clue – the answer is “yes”! The longer answer is that it will probably only be a total destruction if you do not have clear policies in place or if your company has something to hide and is not […]

Marketing and HR combine

Marketing and HR Can Now Join Forces Thanks to Tech

More and more businesses are beginning to see the benefit in strengthening the connection between their marketing and human resources departments. When technology is used in combining the resources of HR and marketing, it can certainly have a positive impact on both departments. Technology ensures that everyone in the same company has access to the […]

Amplify Podcast logo

Amplify Podcast features Rebecca Caroe

The blogging concentrated team runs the Amplify podcast and invited me on as a guest last week. We talk about bookmarking services – our favourite ways of saving and sharing web links and also tech companies in #Dunedin. Listen to the Amplify Podcast episode (25 minutes). Why appear on Podcasts? I was curious about how […]