Cluetrain Original

Cluetrain has New Clues – time for newbies to read the original!

I listened to the FIR podcast #790 and found that Cluetrain has been updated! New Clues published in January and numbers 52-67 apply to our marketing communications world in particular. [see below] Oh, and also pay attention to number 100 You want to know what to buy? The business that makes an object of desire is now […]

Writing a cold email that gets response

It’s difficult – I know what I want from you when I send a cold email, but it is very hard to get you to respond. Here’s a great tip – don’t ask for what you want. Yes, seriously, don’t.  I know this sounds counter-intuitive, but trust me, I’m going to show you an insider’s […]

Marketing ideas for an artist

I’m a digital abstract New Zealand artist. I do paintings in digital form then get them printed onto canvas. I’m trying to look for an Art Manager or Art Agent to help me to promote and sell my art.  Do you know of anyone that will be able to help me grow my business?   Thanks […]

CCH iFirm Web Manager | Advanced User Tips

Throughout our marketing activities with a number of accounting firms, we’ve become quite proficient in using the CCH iFirm Web Manager. So we’ve bundled all our best Advanced User Tips into one easy eBook. If you are not confident using HTML (hyper text mark-up language) – the programming language behind most websites – then don’t […]

How to market handcrafts from Myanmar

A new startup business in Myanmar (Burma) contacted us asking How to promote small business for women who live in villages doing sewing They sell to both tourists and local Burmese customers. Marketing to the sales channel The main challenge here for the women is that they are a disparate group and so clubbing together […]

Direct mail subject line text

Email marketing subject line recommendations

This week has been spent writing direct response emails for client campaigns. And so it was delightful to receive one which has a really awesome subject line.  You may want to emulate it.   What a timely question!  This week I am doing the business planning for Creative Agency secrets during 2015.  And so yes, […]

Startup marketing for a juice bar

Any start up info for a new business opening – a juice bar in a tourist area in Tenerife. First suggestions: Strong branding and excellent signage around your shop. Have an A-frame board outside on the pavement.  And try to change what you write on it daily.  If you can be witty, all the better […]

Autoresponders Email Marketing – A Good Example

We recently visited GetSpokal.Com and were pleasantly surprised when we received 3 spaced apart automated emails after signing up to their newsletter. This is a brilliant example to show you Autoresponder Email Marketing done right. Not to mention their service description landing page is magnificent. Here are the autoresponders we received… Autoresponder Email 1: intro and thank […]

Prince Harry with braces - mBraceables

This season’s teen Xmas gift?

What is it about the ‘stocking filler’ category that brings out the zany product ideas?  I know we’re all fed up with cartoons about dead cats, Princess Diana photos and printed diaries or calendars. So how about pictures on your teeth? Introducing mBraceables Clip on images that go on your front four teeth over the […]

Trying Out Twitter’s Promoted Tweets

We had a go at using Twitter’s “Promoted Tweets” service to advertise our upcoming marketing event on Facebook Ads Vs. Google Adwords, and found some pretty interesting results. How It Works Promoted Tweets on Twitter appear at the top of timelines for users matching a profile description you define… What We Did With a $50 […]