What’s the best way to introduce my business by email?
Estimated reading time: 2 min
We get asked this a lot and the short answer is that it must be part of a wider marketing / business development plan. BUT within that context here’s our recommendation.
The best way to introduce a company to new buyers using email is this.
- Research potential businesses by browsing their websites and finding the names of people who work there. Cross-check the names using Linked In and build a spreadsheet database of prospects.
- Write a bespoke introduction email to the recipient which demonstrates you have researched their business and understand their needs. It should not be about sales. The first approach is about research and finding out more about them. Aim to set a time to speak on phone/Skype to find out more.
- For those who do not respond. Plan a second email with a gentle reminder of your interest in their business. Ask them to pass the message to the correct person if they are not dealing with suppliers.
- If they do not reply, add them to your mailing list and start to send regular, short, informative messages which will help their business (may include some sales messages, but very few).
- If you can afford it, send a postal mailing individually to each business with some collateral, samples or testimonials as a follow up. Again, invite them to connect with you by telephone/Skype.
The deep skill lies in writing that first, well-researched email. It needs to be short, engaging and to create a desire to learn more from the reader. If you work in B2C this is not a practical solution unless you are a startup, because it’s too time consuming.
Creative Agency Secrets provides email copywriting services, and training to teach your team how to write and execute email introduction programmes.
The Top 6 most popular articles of all time
- What does a client brief look like? How to write a creative brief for an agency
- How to make matching Facebook profile and cover photos
- Anniversary promotion Campaigns
- Email autoresponders, a quick tutorial
- Dear Valued Customer, how not to write customer service letters
- Top 10 must-read business development blogs
Magnificent web site. A lot of useful info here. I am sending it to a few friends ans also sharing in delicious. And obviously, thanks for your sweat!
Good article. It’s very unfortunate that over the last one decade, the travel industry has already been able to to handle terrorism, SARS, tsunamis, flu virus, swine flu, and also the first ever entire global economic downturn. Through it all the industry has really proven to be solid, resilient plus dynamic, obtaining new ways to deal with adversity. There are constantly fresh issues and chance to which the marketplace must yet again adapt and reply.
Hey! I know this is kinda off topic however , I’d figured I’d ask. Would you be interested in exchanging links or maybe guest authoring a blog article or vice-versa? My website goes over a lot of the same topics as yours and I think we could greatly benefit from each other. If you are interested feel free to shoot me an email. I look forward to hearing from you! Superb blog by the way!